[Bungeishunju Ltd.] CyberAgent President Fujita Susumu’s new book, “A Competitive Eye: The Thinking and Techniques for Identifying Push and Pull,” is now on sale! Pre-orders are now being accepted at online bookstores, etc.
Bungei Shunju Co., Ltd. Press release: October 7, 2025 To Members of the Press CyberAgent President Susumu Fujita’s new book, “A
Competitive Eye: The Thinking and Techniques for Identifying Push and Pull,” is now on sale! Pre-orders are now being accepted at online bookstores, etc. “I was able to write down my thoughts, attitude, and various methods as a manager.” Bungeishunju Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shigeyuki Iikubo) will publish CyberAgent President Susumu Fujita’s new book, “A Competitive Eye: The Thinking and Techniques for Identifying ‘Push and Pull’,” on Wednesday, November 19th. Pre-orders are now open at online bookstores and elsewhere. Mr. Fujita, who has publicly announced his retirement as president in 2026, has penned down the “ultimate business rule” that he wants to share now more than ever. This “130,000-word book” is a must-read for all business people.
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■Contents Introduction President Susumu Fujita has grown CyberAgent into a major corporation with sales exceeding 800 billion yen, achieving 27 consecutive fiscal years of revenue growth since its founding, centered on businesses such as ABEMA, internet advertising, and games. Recently, he has been investing heavily in “reinventing television” and is now within reach of achieving a full-year profit for ABEMA. He is not only a manager, but is also known for his Mahjong skills, which are among the best in the business world. His horse won the Saudi Cup, which came with a prize of 1.5 billion yen, and he also owns the soccer team FC Machida Zelvia, which has been fighting for the championship since its first year in the J1 League. He is a manager who is “competitive” in both his work and his hobbies. Mr. Fujita has publicly announced that he will step down as president of CyberAgent, the company he founded, in 2026. Just before that, he has compiled the “ultimate business rules” that he most wants to share in this book, “A Competitive Eye: The Thinking and Techniques for Identifying Push and Pull.” 〈Looking back on my own experiences, I’ve taken on all kinds of critical situations. I haven’t always seen an opportunity and boldly attacked. There have also been times when I desperately defended. As a leader of an organization, I’ve probably found myself in more defensive situations than not. In mahjong, subtle skills and reading the game are important, but ultimately, it’s no exaggeration to say that 90% of victory or defeat is determined by whether you can push when you should push and retreat when you should retreat. I think this applies to the business world as well. > (From the “Introduction”) Each episode is not just abstract. It covers the importance and difficulty of retreat strategies, management techniques for Gen Z, the importance of appreciating wine and movies, how to come up with unique ideas, the surprising qualities necessary for leadership, and more, all written in a “super practical” style based on the author’s own experiences. This book is an expanded and revised version of the popular “Reach, Tsumo, Dora 1” series that ran in Shukan Bunshun, and was written by President Fujita himself every week. (From “Conclusion”) In fact, President Fujita’s series is read by many business leaders and celebrities. This “130,000-word column,” written by this top entrepreneur just before his retirement, is sure to provide a significant insight for all business people. ■Comment from President Susumu Fujita Three years ago, I wrote a “handover document” for the president as an in-house training resource. As a result, this book fleshes out that content in many places. Furthermore, through my daily work writing the series, I was able to become aware of many perspectives that I had overlooked in the handover document. Also, by keeping it to a set word count, I believe I was able to record my thoughts, mindset, and various methods as a manager. I hope this book will help readers develop their “competitive eye.”
https://prcdn.freetls.fastly.net/release_image/43732/780/43732-780-e3143d95e381ec5622986562769e4b72-3900×2975.jpg ■Profile Born on May 16, 1973 in Sabae City, Fukui Prefecture. After graduating from Aoyama Gakuin University in 1997, he joined
Intelligence (now Persol Career). In 1998, he founded CyberAgent and became its President and CEO. In 2000, he became the youngest president in history (at the time) to list on the Tokyo Stock Exchange Mothers, and in 2014 the company was listed on the First Section of the Tokyo Stock Exchange (now the Tokyo Stock Exchange Prime). He is currently involved in a wide range of businesses, including internet advertising, games, and media. He is the CEO of FC Machida Zelvia, Chairman of the M.League Organization, and Vice Representative Director of the Japan Federation of New Economy. His major
publications include “Confessions of a CEO Working in Shibuya” and “Entrepreneur,” and he co-authored “If It’s Not Depressing, It’s Not Work.”
■Bibliographic information Book title: “Competitive Eye: Thoughts and techniques for determining “push and pull”” Author: Susumu Fujita Format: 46-size standard cover binding Regular price: 1870 yen (tax included) Release date: November 19, 2025 ISBN: 978-4-16-392047-4 Bibliography URL:
https://books.bunshun.jp/ud/book/num/9784163920474
