FourM Partners with Supertab, a Company Providing Micropayment Services for Web Media
FourM Press release: October 8, 2025 4M partners with Supertab, a company that provides micropayment services to web media. Supports the introduction of micropayments for web media. Providing a third revenue model beyond advertising and subscriptions
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micropayment business. Through this partnership, web publishers supported by our company will be able to easily adopt a micropayments revenue model by utilizing Supertab’s micropayment technology. Through this agreement, we will provide a solution that simultaneously achieves monetization through micropayments and improves the user experience, contributing to the creation of a sustainable media business. ■Background Due to declining advertising revenues and stricter privacy regulations, web media both in Japan and overseas are finding it difficult to rely on traditional advertising models. Although the movement to introduce subscriptions is spreading, issues remain, such as “not knowing which content should be made paid,” “high development costs,” and “not being able to attract casual users.” In response to this situation, expectations are growing for flexible and easy-to-implement micropayments as a “third revenue model” after advertising and subscriptions. ■Partnership Details Supertab’s services are provided through Google Ads. Its greatest strength is that it can be implemented through the Offerwall in Google Ad Manager (GAM), allowing you to expand your revenue by combining it with your existing advertising operations. Meanwhile, our company has the knowledge and network to support ad monetization for numerous publishers both in Japan and overseas, and is well-equipped to provide comprehensive support from implementation to operation. Ease of Implementation: Google Ad Available through Manager’s Offerwall without additional development effort. Diversified Revenue Sources: In addition to ads and subscriptions, monetization is possible through small charges, such as per article. Improved User Experience: Even users hesitant to pay can view articles by watching ads. Low-Risk Test Implementation: Identify appropriate content through small-scale testing before implementing a subscription. ■Supertab CEO Cosmin Ene’s Comment The idea for Supertab was born from changes in user behavior, particularly how people consume the content they care about. People want flexibility. Today’s consumers want information that resonates with them, in the way they choose. Supertab makes that possible. We’re not only beneficial to consumers, but also to creators. Not only do we generate new revenue streams, but we also create a path to unlock the content users want, which has been proven to boost advertising revenue and, in many cases, lead to subscriptions. It’s truly a win-win solution for everyone. That’s why we’re excited to expand this service to the Japanese market with our partners at AnyMind. We are confident that our solutions will be recognized and highly acclaimed worldwide. ■Comment from Kazuma Watamoto, CEO of FourM Japanese publishers are increasingly interested in new revenue models that do not rely on advertising. Micropayments are gaining attention as one solution. Through this collaboration with Supertab, we will support publishers in building sustainable and diverse revenue models. ■About Supertab
https://prcdn.freetls.fastly.net/release_image/57667/96/57667-96-f84e998cdddf456d5037b13b81658d33-351×63.png Company Name: Supertab Location: Switzerland Business: Micropayment business URL: https://www.Supertab.co/ ■About AnyMind Group Image
URL: https://prcdn.freetls.fastly.net/release_image/57667/96/57667-96-96a44bad47ba4d673b92041c47c8748e-456×89.png AnyMind Group is a technology company founded in Singapore in 2016 with offices in 15 countries and regions, primarily in the Asian market. It offers 11 platforms and solutions in areas such as e-commerce, marketing, production management, and logistics. By combining platforms and operational support through its “BPaaS” (Business Process as a Service) model, the company promotes digital transformation, improves operational efficiency, and reduces manpower, contributing to clients’ business growth. The company is listed on the Tokyo Stock Exchange Growth Section (Stock Code: 5027). Company Name: AnyMind Group Inc. Established: April 2016 URL:
https://anymindgroup.com/ja/ Location: Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: Representative Director and CEO Kosuke Togawa Locations: Japan (Tokyo, Saga), Singapore, Thailand (Bangkok: 2 locations), Vietnam (Ho Chi Minh City, Hanoi), India (Mumbai, Delhi, Bangalore), Indonesia (Jakarta, Banten), Philippines, Taiwan, Hong Kong, Malaysia (Kuala Lumpur, Petaling Jaya), Cambodia, United Arab Emirates, Shanghai, Shenzhen, Hangzhou, South Korea, Saudi Arabia ■About 4M Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/57667/96/57667-96-d06f6b14bcf15891212b85831ca01829-310×69.png Company name: 4M Co., Ltd. Location: 6-10-1 Roppongi, Minato-ku, Tokyo Roppongi Hills Mori Tower, 31F Representative: Representative Director Kazuma Watamoto Business: Media product business / Media partner business / Technology support business URL: https://corp.fourm.jp/
