Announcement! Ranking of October’s seasonal events and customs you’ll want to experience with your kids: “Halloween” takes the overwhelming top spot, followed by the experience that makes you feel the “autumn arts season”! /Ikoyo Family Lab Survey
Act Indy, Inc. Press release: October 9, 2025 To Members of the Press Announcement! Ranking of “October Seasonal Events & Customs” that you’ll want to experience with your kids: “Halloween” takes the overwhelming top spot, followed by that experience that makes you feel the “Autumn of Art”! /IkoYo Family Lab Survey Not only can you “go out” to events and occasions, but you can also “enjoy it at home”!
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https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-c50bcd8dda3835fe236496e8c4b1a9ea-1748×1240.png Act Indy, Inc. (Shinagawa-ku, Tokyo; CEO: Takamichi Shimomoto; hereinafter referred to as “Act Indy”), operator of “Ikoyo,” Japan’s largest children’s outing information site, has launched “Ikoyo Family Lab,” which sheds light on real parent-child behavior through surveys and interviews. We conducted a survey and analysis on “Seasonal Events and Customs that Families with Children Want to Experience in October.” ＜Topics＞ ▶1st: Halloween ▶2nd: Art Experience ▶3rd: Harvest Moon ▶Summary (This release is a translation of “here. (Click here for the full article.) 1st place: [October 31st] Participating in Halloween events or enjoying Halloween at home 52.60%
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-9f471828cd1e1809d4e1bd14eef12620-2000×1334.jpg Halloween, which has become an established annual tradition in October, took the top spot. In a survey about Halloween conducted in August, approximately 70% of respondents said they planned to enjoy Halloween, but in this September survey, with Halloween just one month away, that number dropped to approximately 50%. Even so, more than half of households with children said they plan to enjoy Halloween, suggesting that Halloween has taken root in parenting households.
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-eb312063b12b946a89cdc1a17e7b3dff-1748×1240.jpg As for ways to enjoy Halloween, similar to the August Halloween spending survey, responses showed that people would like to enjoy Halloween at home as well as out and about. For free responses about how you spend your time, please see this survey and See the Halloween Spending Survey 2nd place: Visiting a museum or art fair in honor of autumn’s art season, or enjoying painting, crafting, or other arts experiences at an event or at home (30.50%)
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-85a30ce6045dce58f0254c6d724ee34a-2000×1334.jpg Outings related to “Autumn of Art” ranked second. In addition to trips to art fairs and museums, parent-child interaction through “creative activities” such as painting, arts, and crafts at home was popular. For free responses about how you spend your time, please see this survey 3rd place: [October 6th] Enjoying the Mid-Autumn Moon 29.90%
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-f3a45925d00932053cc8eeb30c3c9dfc-2000×1333.jpg The harvest moon on October 6th is also an event many families look forward to. Many families cherish peaceful moments that allow them to experience nature and the seasons, such as moon-viewing on their verandas or in the park, or reading picture books themed around the moon. For free responses about how you spend your time and the top 10 answers, please see this survey From “event consumption” to
“experience value” — A change in the meaning of the enjoyment families with children feel from seasonal events In the survey, many respondents said that they “felt their child’s growth” and “enjoyed spending time together” through seasonal events. This suggests that in addition to the enjoyment of participating in seasonal events, they also value the preparations, process, and interactions at home after returning home. “Loose connections between the community and home” lead to rich family experiences. Families with young children also tend to attend events held near their homes, such as Halloween, harvest festivals, art festivals, and sporting events. Families with young children also tend to take home what they harvest from apple or tangerine picking trips, and enjoy seeing their children enjoying the experience even after they get home. For these reasons, it is likely that the lifestyle trend of families with children, which flexibly combines time spent at home with going out and enjoying the seasons not only when they go out but also in their daily lives, will continue to grow. [Survey overview] • Survey method: Internet survey • Survey area: Nationwide • Target audience: “Ikoyo” members • Survey period: September 2025 • Sample size: 344 *Data has been rounded to the nearest tenth. Totals may not necessarily add up to 100%. *If you wish to publish or quote this survey content in any media, please contact our public relations department (pr@actindi.net) before publishing and include the following credit: “Research by IkoYo Family Lab” and the article URL (https://iko-yo.net/articles/19601) in the publication or quote. ■What is “Ikoyo”?
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-d75773a5210854eecf85d0f09e03b095-933×321.png “IkoYo,” a children’s outing information website launched in December 2008, is used by approximately 80% of parents and features information on over 99,000 facilities nationwide and over 91,000 reviews (as of May 2025). “Iko-yo” service site: https://iko-yo.net/ ■What is “Ikoyo Family Lab”?
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-683f536991403566a24c765098ec7ec9-445×253.jpg This is the Co-Creation Parenting Marketing Lab, which conducts weekly surveys through Ikoyo monitor members and publishes the data. We conduct original research and analysis of the interests and trends of the parenting generation, focusing on the childcare, education, and outing markets. We disseminate insights that are useful for planning and promoting services and products. If you’re a company targeting the child-rearing demographic, please feel free to contact us if there’s anything we can do to help. 【Official】Ikoyo Family
Lab (https://iko-yo.net/articles/17249) 【Seasonal Events Ikoyo Family Lab Survey 2025】 ▶Announcement! Top 10 August Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/18393) ▶︎Announcement! Top 10 July Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/17883) ▶Announcement! Top 10 June seasonal events and customs that kids will
love(https://iko-yo.net/articles/16855) ▶Announced! Top 10 Father’s Day gifts(https://iko-yo.net/articles/16982) ▶Announced! Top 10 Mother’s Day Gifts! (https://iko-yo.net/articles/16547) ▶Children’s Day Survey: Half of People Didn’t Purchase May Dolls & Carp Streamers (https://iko-yo.net/articles/16512) 【Ikoyo Family Lab Survey 2025: Lifestyles of Child-Raising Families】 ▶Announcement! 2025 Halloween Toppings: What’s the No. 2 and No. 1 Interior Design?
(https://iko-yo.net/articles/19202) ▶Approximately 10% of parents “encourage” the use of AI for independent research projects
Approximately 70% help with half of the project
(https://iko-yo.net/articles/19059) ▶[Children’s Birthday Survey] “Celebrating by going out” is now mainstream, with around 70% of people saying “birthday parties where you invite friends” are in the minority. Birthday perks are also attracting attention
(https://iko-yo.net/articles/18665) ▶Announcement! “2025 Ranking of Ways to Spend Time at Home During the Scorching Hot Summer Holidays” (https://iko-yo.net/articles/18029) ▶︎Announcement! Ranking of popular summer outing spots and amenities for babies
(https://iko-yo.net/articles/17795) ▶70% of people change their outing destinations this summer due to the extreme heat! Announcing the top ranking heatstroke prevention products
(https://iko-yo.net/articles/17731) ▶Moms and dads have spoken! What will you buy in July? 1st place: children’s toys, 2nd place: water toys (https://iko-yo.net/articles/17386) ▶Announcing! Ranking of travel package tour companies used by families with children (https://iko-yo.net/articles/17247) ▶Announcement! Ranking of main credit cards used by families with children
(https://iko-yo.net/articles/17097) ▶Announcing! The Top 10 Ages for Kids to Get Smartphones (https://iko-yo.net/articles/16700) ▶Are you going to the World Expo? Or not? More than half of people plan to visit Kansai (https://iko-yo.net/articles/16029) ▶Signs of an increase in “minpaku” among families with children: Over 90% want to use it again (https://iko-yo.net/articles/15959) ▶Announcement! Top 10 Conveyor-belt Sushi Chains Favorite by Children | No. 1, Hama Sushi (https://iko-yo.net/articles/15677) ▶70% of Parents Regret Lack of Financial Education (https://iko-yo.net/articles/14900) List: Ikoyo Family Lab Survey Data Autumn Kids’ Events 2025
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-6da7e1d4e68c878748cd6489d01bd0a2-1200×630.png IkoYo Autumn Kids’ Event Special 2025 Autumn, with its cool, comfortable weather, is the perfect season to enjoy family outings! We’ll introduce information unique to autumn, including outdoor activities, popular fruit-picking spots, autumn foliage viewing spots, gourmet festivals, and other autumn events. If you’re having trouble deciding where to go, check out the popularity rankings! Autumn Kids’ Event Special 2025 (Autumn Kids’ Event Special) https://iko-yo.net/articles/18636 IkoYo Illumination Special 2025
https://prcdn.freetls.fastly.net/release_image/26954/596/26954-596-a21e2b5377338bc1301f8ddd6ad26b2a-665×200.jpg A comprehensive introduction to illumination spots that the whole family can enjoy, including amusement parks and theme parks where you can play while watching the illuminations, indoor illumination facilities that are safe for babies, and free spots that are great for families! Be sure to check out information on the lighting ceremony too! Illuminations & Lighting Ceremonies Special
Feature https://iko-yo.net/topics/illumination Iko-Yo Halloween Event Special 2025
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2025年のハロウィンは10月31日の木曜日。直前の土日などを中心に、全国各地でさまざまなハロウィンイベントの開催が予定されています。ハロウィン特集では、最新のハロウィンパレード情報からハロウィンの手作り体験など、子供と一緒に楽しめるイベントをまとめて紹介します！ 親子向けハロウィンイベント特集2025
親子向けハロウィンイベント（https://iko-yo.net/topics/halloween） 当リリースの詳細について