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Home » Announcement! 2025 Ranking of Halloween Activities for Parenting Families: 2nd Place: Home Decor & Halloween Events at Kindergartens & Daycares; 1st Place: XX? / Ikoyo Family Lab Survey

Announcement! 2025 Ranking of Halloween Activities for Parenting Families: 2nd Place: Home Decor & Halloween Events at Kindergartens & Daycares; 1st Place: XX? / Ikoyo Family Lab Survey

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Announcement! 2025 Ranking of Halloween Activities for Families with Children. 2nd Place: Home Decor & Halloween Events at Kindergartens and Daycare Centers. 1st Place: Is It XX? /Ikoyo Family Lab Survey ​
Act Indy, Inc. Press release: October 9, 2025 To Members of the Press Announced! 2025 Ranking of Halloween Activities for Families with Children. Second Place: Home Decor & Halloween Events at Kindergartens and Daycare Centers. First Place: XX? /IkoYo Family Lab Survey Halloween has become a staple among families with children. Events at kindergartens and daycare centers, as well as local shopping districts, are also popular.
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-b607513d6082c229a2f4d66ffd5db6be-2000×1335.jpg

Act Indy, Inc. (Shinagawa-ku, Tokyo; CEO: Takamichi Shimomoto; hereinafter referred to as “Act Indy”), operator of “IkoYo,” one of Japan’s largest websites for information on outings with children, has launched a new project, “IkoYo Family Lab,” which sheds light on real parent-child behavior through surveys and interviews. We conducted a survey and analysis on “How families with children spend Halloween.” <Topics> ▶Approximately 70% of households answered “Enjoy Halloween with your children” ▶Number 1 way to enjoy Halloween: Children dressing up ▶Tied for second place: Enjoying Halloween decor ▶Tied for second place: Participating in Halloween events at daycare centers and kindergartens ▶Summary (This release is an excerpt from the “Survey on How Households with Children Spend Halloween.” Read the full article here.) Approximately 70% of families responded that they “enjoy Halloween with their children.”
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-d41b075dcaa1e82d8ff9f5de2ee988f1-1748×1240.jpg ■Are you planning to enjoy Halloween with your children? How does 2025 compare to 2023? Yes No 2025 68.6% 31.4% 2024 66.6% 33.4% In a survey about Halloween this year (2025), 68.6% of households said they plan to spend time with their children, a slight increase from last year (66.6%). On the other hand, 31.4% of households said they have no plans to spend time, highlighting the wide variation in attitudes toward spending time among households. Halloween is a fun time for kids with costumes, interior design, and going out to parades, events, and photo sessions!
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-b70c75100c361d6ea7a0e7920e5d2b14-1748×1240.png →For rankings 6th and below, please see this survey. The most popular thing people want to do is have their children dress up in costumes, at 53.6%. This was followed by “decorating with Halloween-related items and enjoying them as interior décor,” “participating in nursery or kindergarten events” (both 26.8%), and “preparing sweets and food” (24.5%). Notably, approximately 30% (26.8%) of respondents said they “participate in Halloween events at daycare centers or kindergartens.” Halloween is becoming an increasingly popular event in educational settings as well.
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-408619b66ed28a91373738150aa2ba0b-2000×1333.jpg Furthermore, the sixth most popular activity in this survey, “holding a family party at home,” was chosen by approximately 20% (18.4%) of households. Looking at the ages of the respondents’ children, it appears that younger children tend to prioritize enjoying themselves at home over going out to events. Of course, there are also many people who enjoy Halloween while out and about, such as “attending Halloween events other than parades, such as at amusement parks or shopping malls” (19%), “attending Halloween parades” (3.7%), and “taking photos at photo sessions or photo studios” (3.7%). Halloween is a special day where children are the stars When asked about their attitudes toward Halloween, the most common answer was “a day to enjoy the excitement of those around us” (39.5%), but many families also answered “a special day where children are the stars” (31.7%) and “an annual tradition” (28.5%). 8.9% of families also answered “an important day that deepens family bonds,” suggesting that Halloween has taken root as an annual event for families with children to enjoy time together. For free responses about how you spend your time, please see this survey Halloween: Enjoy with the family at home or on the go This survey shows that Halloween in 2025 will be mostly spent at home or on the go, with children dressing up in costumes. In addition, 70% of families plan to enjoy Christmas with their children, indicating that it has become a familiar event. For more details, please see this survey. [Survey overview] • Survey method: Internet survey • Survey area: Nationwide • Target audience: “Ikoyo” members • Survey period: August 2025 • Number of samples: 347 *Data is rounded to the nearest tenth. Totals may not necessarily add up to 100%. *If you wish to publish or quote the results of this survey in any media, please contact our public relations department (pr@actindi.net) before publishing and include the credit “Research by Iko-Yo ​​Family Lab” and the article URL (https://iko-yo.net/articles/19202) in the publication or quote. ■What is “Ikoyo”?
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-d75773a5210854eecf85d0f09e03b095-933×321.png “IkoYo,” a children’s outing information website launched in December 2008, is used by approximately 80% of parents and features information on over 99,000 facilities nationwide and over 91,000 reviews (as of May 2025). “Iko-yo” service site: https://iko-yo.net/ ■What is “Ikoyo Family Lab”?
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-683f536991403566a24c765098ec7ec9-445×253.jpg This is the Co-Creation Parenting Marketing Lab, which conducts weekly surveys through Ikoyo monitor members and publishes the data. We conduct original research and analysis of the interests and trends of the parenting generation, focusing on the childcare, education, and outing markets. We disseminate insights that are useful for planning and promoting services and products. If you’re a company targeting the child-rearing demographic, please feel free to contact us if there’s anything we can do to help. 【Official】Ikoyo Family
Lab ​ (https://iko-yo.net/articles/17249) 【Seasonal Events Ikoyo Family Lab Survey 2025】 ▶Announcement! Top 10 seasonal events and customs in October that kids will
love(https://iko-yo.net/articles/19601) ▶Announced! Top 10 August Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/18393) ▶︎Announcement! Top 10 July Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/17883) ▶Announcement! Top 10 June seasonal events and customs that kids will
love(https://iko-yo.net/articles/16855) ▶Announced! Top 10 Father’s Day gifts(https://iko-yo.net/articles/16982) ▶Announced! Top 10 Mother’s Day Gifts! (https://iko-yo.net/articles/16547) ▶Children’s Day Survey: Half of People Didn’t Purchase May Dolls & Carp Streamers (https://iko-yo.net/articles/16512) 【Ikoyo Family Lab Survey 2025: Lifestyles of Child-Raising Families】 ▶Announcement! 2025 Halloween Toppings: What’s the No. 2 and No. 1 Interior Design?
(https://iko-yo.net/articles/19202) ▶Approximately 10% of parents “encourage” the use of AI for independent research projects
Approximately 70% help with half of the project
(https://iko-yo.net/articles/19059) ▶[Children’s Birthday Survey] “Celebrating by going out” is now mainstream, with around 70% of people saying “birthday parties where you invite friends” are in the minority. Birthday perks are also attracting attention
(https://iko-yo.net/articles/18665) ▶Announcement! “2025 Ranking of Ways to Spend Time at Home During the Scorching Hot Summer Holidays” (https://iko-yo.net/articles/18029) ▶︎Announcement! Ranking of popular summer outing spots and amenities for babies
(https://iko-yo.net/articles/17795) ▶70% of people change their outing destinations this summer due to the extreme heat! Announcing the top ranking heatstroke prevention products
(https://iko-yo.net/articles/17731) ▶Moms and dads have spoken! What will you buy in July? 1st place: children’s toys, 2nd place: water toys (https://iko-yo.net/articles/17386) ▶Announcing! Ranking of travel package tour companies used by families with children (https://iko-yo.net/articles/17247) ▶Announcement! Ranking of main credit cards used by families with children
(https://iko-yo.net/articles/17097) ▶Announcing! The Top 10 Ages for Kids to Get Smartphones (https://iko-yo.net/articles/16700) ▶Are you going to the World Expo? Or not? More than half of people plan to visit Kansai (https://iko-yo.net/articles/16029) ▶Signs of an increase in “minpaku” among families with children: Over 90% want to use it again (https://iko-yo.net/articles/15959) ▶Announcement! Top 10 Conveyor-belt Sushi Chains Favorite by Children | No. 1, Hama Sushi (https://iko-yo.net/articles/15677) ▶70% of Parents Regret Lack of Financial Education (https://iko-yo.net/articles/14900) List: Ikoyo Family Lab Survey Data ​ Autumn Kids’ Events 2025
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-6da7e1d4e68c878748cd6489d01bd0a2-1200×630.png IkoYo Autumn Kids’ Event Special 2025 Autumn, with its cool, comfortable weather, is the perfect season to enjoy family outings! We’ll introduce information unique to autumn, including outdoor activities, popular fruit-picking spots, autumn foliage viewing spots, gourmet festivals, and other autumn events. If you’re having trouble deciding where to go, check out the popularity rankings! Autumn Kids’ Event Special 2025 ​ (Autumn Kids’ Event Special) https://iko-yo.net/articles/18636 IkoYo Illumination Special 2025
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-a21e2b5377338bc1301f8ddd6ad26b2a-665×200.jpg A comprehensive introduction to illumination spots that the whole family can enjoy, including amusement parks and theme parks where you can play while watching the illuminations, indoor illumination facilities that are safe for babies, and free spots that are great for families! Be sure to check out information on the lighting ceremony too! Illuminations & Lighting Ceremonies Special
Feature ​ https://iko-yo.net/topics/illumination Iko-Yo ​​Halloween Event Special 2025
https://prcdn.freetls.fastly.net/release_image/26954/597/26954-597-cdf28d9d9f9b68c5973fbe36702d850a-1200×630.png Halloween in 2025 will be Thursday, October 31st. Various Halloween events are planned to be held across the country, mainly on the weekend leading up to it. In our Halloween special, we’ll introduce a variety of events you can enjoy with your kids, from the latest Halloween parade information to Halloween craft experiences! 2025 Halloween Event Special for Parents and
Children ​ Halloween event for parents and children (https://iko-yo.net/topics/halloween) For more information about this release

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