Taking on the rapidly growing 3.4 trillion yen fan-favorite activity market! “Tre Portal” is a new development
Tre Portal Co., Ltd. Press release: October 9, 2025 To Members of the Press Taking on the rapidly growing 3.4 trillion yen Oshikatsu market! New Developments for “Traportal” Traportal, a goods exchange app, caters to the K-POP, manga, anime, VTuber, and game markets Image
URL: https://prcdn.freetls.fastly.net/release_image/150688/5/150688-5-ba9d5e121f2612cddcf61cfcb36d2192-3900×2600.png
Toreportal operates a goods exchange and flea market platform with the mission of “providing an environment where people can enjoy supporting their favorite idols in a safe and enjoyable way.” Approximately a year and a half after its release, the app has achieved 30,000 downloads in the K-POP genre alone. Leveraging insights gained from user behavior and transaction data gained through previous operations, we have expanded the app to other genres. Furthermore, with an eye on the rapidly expanding overseas anime and VTuber markets, we aim to provide a cross-border goods exchange service between fandoms. Japan’s anime industry is expected to achieve revenue of 3.3 trillion yen (approximately $22 billion) in 2023, a 14% increase from the previous year. Furthermore, overseas revenues grew to $11.25 billion (51.5%), exceeding domestic revenues, demonstrating the remarkable expansion of the anime market both domestically and internationally (according to the Association of Japanese Animations’ “Japan’s Anime Industry 2023”). The anime merchandise market reached ¥700.8 billion in the same year (a 4.71% increase from the previous year), clearly demonstrating the growth of the fan merchandise market. Furthermore, the VTuber market is worth ¥126 billion, of which merchandise sales account for approximately 55.6%. This highlights the size of the peripheral market for popular content (according to the Yano Research Institute’s “VTuber-Related Market Survey 2023”). However, anime and VTuber merchandise has a unique culture of “random goods.” While this is a driving force behind increased sales, it can also lead to problems during exchanges and discord within the fandom. Toreportal addresses these issues by providing anonymous shipping and a secure trading flow. It provides a place where fans can naturally meet each other through exchanges, building trust and community without losing the excitement of unboxing merchandise. This system supports the development of fan-focused culture and helps create a world where fans can feel safe and want to “enjoy fan activities even more.”
https://prcdn.freetls.fastly.net/release_image/150688/5/150688-5-e5189173780e87be91acbe8d4601b428-3900×2603.png Product & Service Features – Specify merchandise and member names in “Wanted” and “Given” to easily find the items you want. – A thorough exchange flow using the messaging function makes exchanges easy, even for first-time users. – Exchanges can be made with peace of mind thanks to past transaction history based on transaction ratings and anonymous shipping. – By posting both exchanges and sales at the same time, you can prevent issues with cards being sold that have been agreed to be exchanged.
The rapidly expanding anime and VTuber market symbolizes the spread of fan-following culture in the digital age, encouraging cross-border fandom exchange. In this context, Toreportal continues to evolve as a place where fans can create new connections, based on a safe and secure trading environment, including anonymous shipping. We will continue to accurately grasp market trends, create a trusted community for people who enjoy fan-following culture both in Japan and abroad, and contribute to the further development of fan-following culture. [Contact for this matter] Training Portal Co., Ltd. URL:
https://treportal.com/ Home page URL: https://about.treportal.com/ Public Relations: Kamijo Contact: 090-4434-4377 Press inquiries: info@treportal.com Product inquiries: customer@treportal.com For more information about this release