Yamaha Corporation Steinberg’s hardware product business transferred to Yamaha

Yamaha Corporation Transfers Steinberg’s Hardware Product Business to Yamaha ​
Yamaha Corporation Press Release: October 9, 2025 Steinberg’s hardware product business transferred to Yamaha – Four models are being re-released under the Yamaha brand. Steinberg to Focus on Software Products − Yamaha Corporation (hereinafter, “Yamaha”) has decided to transfer the hardware product business previously handled by its wholly owned subsidiary, Steinberg Media Technologies GmbH (Hamburg, Germany; hereinafter, “Steinberg”), to Yamaha Corporation. As a result, Yamaha will take over Steinberg’s hardware product planning and development functions, which will be marketed under the Yamaha brand. Meanwhile, Steinberg will focus on software development and sales. Going forward, we will enhance the synergy between the hardware we plan and develop and the software developed by Steinberg, providing users with a sophisticated music production experience.
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Steinberg joined our group in 2005, and in 2008 we released our first jointly developed hardware products: the MR816 FireWire audio interface with built-in DSP and the CC121 DAW software controller. These products were well received by a wide range of users for their ease of use. Since then, Steinberg has continued to provide
consistently high reliability and quality to everyone from
professional studios to first-time music creators through series such as the USB audio interfaces “UR,” “UR-C,” and “UR-RT,” as well as the lightweight and compact entry-level model “IXO.” With this business transfer, Steinberg will focus on developing software such as “Cubase” and “Nuendo.” Additionally, the “IXO12,” “IXO22,” “UR22C,” and “UR44C,” which were previously sold under the Steinberg brand, will be rebranded under the Yamaha brand as the “UR12MK3,” “UR22MK3,” “URX22C,” and “URX44C,” respectively, and released with the same specifications. We plan to gradually discontinue sales of
Steinberg-branded hardware products other than these four models, but will continue to provide product support and drivers for the time being. Our company and Steinberg have clearly defined the division of hardware and software development responsibilities, and by working together to maximize the use of each company’s expertise and resources, we will provide products and services that are highly reliable, creative, and easy to use. *Product and company names mentioned in the text are trademarks or registered trademarks of our company or the respective companies. *The information contained in this press release is current as of the date of announcement. Please note that it may be subject to change after the date of announcement.