[SilLab LLC] Announcement of the launch of the “100 (Hyakutasu) Project” Freelance announcer Yumiko Udo appointed editor-in-chief. We will begin creating habits and disseminating information to live a “happy” 100-year life!
Sillabo LLC Press release: October 9, 2025 To Members of the Press Announcement of the Launch of the “100 (Hyakutasu) Project” Freelance Announcer Yumiko Udo appointed editor-in-chief; we will begin creating habits and sharing information to live a happy 100-year life! SilLab LLC is pleased to announce the launch of the “100 (Hyakutasu) Project,” based on the concept of “Don’t try so hard. Before you know it, you’ll be in a good mood. Live to be 100 years old.” Freelance announcer Yumiko Udo has been appointed editor-in-chief. This project provides an opportunity to extend healthy lifespan through
entertainment. 1. Yumiko Udo Editor-in-Chief’s Thoughts on “100 ” Hello. I’m Yumiko Udo. After reporting on the news for a long time, I’ve come to realize that aging is often talked about as a “challenge” or a “burden.” But in reality, there is strength, wisdom, humor, and the treasures of life to be found there. As I worked in the field of nursing care and grew closer to that generation myself, I began to think this way. I want to be on the “supporting side,” not the “supported side.” The older I get, the more I want to live with dignity and joy. With this in mind, we launched “100 (Hyakutasu).” Until you’re 100 years old and beyond. Before you know it, you’ll be healthy, and before you know it, you’ll be smiling. We want to work together to create a society where everyone can naturally feel happy. We don’t chase buzz or trends. Even if it takes time, we will deliver reliable information and warm feelings. Let’s start a “happy future” together. 2. Background and Objectives of the Announcement In recent years, while average life expectancy has increased and we are entering an era of 100-year lifespans, the issue of stagnant healthy life expectancy has come to light.(*) How can people extend the time they spend living independently? 100 addresses this issue by combining nudge theory based on behavioral economics with evidence from academia. We will promote this project to realize a system that allows people to become healthy while having fun, without having to work hard. (※) “The proportion of elderly people (65 years old and over): 29.3%” “The difference between average life expectancy and life expectancy is 10 years” (Ministry of Health, Labour and Welfare statistics) 3. Overview of “Gokigenzukuri Life Media 100 TV” “100 TV,” which will be launched this time, is a media outlet that “creates a good mood” targeting the elderly and the generation that looks after them. [Main features] • Nudge Theory-Based Content Encourage your audience to subconsciously choose healthy behaviors through
entertaining content. • Empathy by Editor-in-Chief Yumiko Arimoto Based on the empathy of Editor-in-Chief Yumiko Udo, we create programs that are approachable and from the viewer’s perspective, contributing to the realization of a self-sustaining, healthy, and long-lived society. • Wide Range of Expert Knowledge Experts from a wide range of fields, including health, beauty, sports, food, and medicine, offer tips that you can use without even thinking about them in your daily life.
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https://www.instagram.com/100tustv/ 6. About the operating company Company Name: Sillab LLC Address: MY Hiroo Building, 8th Floor, 1-4-9 Hiroo, Shibuya-ku, Tokyo 150-0012 Press Inquiries Inquiry URL: https://forms.gle/YBDdthuSbgMtv9W96