[Next-generation video generation AI hits agriculture] Applications now open for nationwide video generation AI x agriculture contest
Nojojin Co., Ltd. Press release: October 10, 2025 [Next-generation video generation AI hits agriculture] Applications now open for nationwide video generation AI x agriculture contest ~Submissions now open! A demo video created with OpenAI’s next-generation AI “Sora2” is also available.
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details background ~Sora2 Release and the Dawn of a New Era of Video Generation AI~ On September 30, 2025, OpenAI released its next-generation video generation AI, “Sora2,” ushering in a new era of hyper-realistic video generation from text. This marks the arrival of an era in which anyone can create cinematic-quality videos with just a few lines of prompts. This technological innovation is having a profound impact across the creative industry, dramatically expanding the possibilities of expression in Hollywood and the film industry, advertising, and even social media content. Meanwhile, Japanese agriculture faces serious challenges. The average age of agricultural workers is over 69.2 years old (※), and young people are increasingly turning away from agriculture. Stereotypes such as “agriculture = old-fashioned” and “uncool” are creating a significant distance between the younger generation and agriculture. However, the agricultural industry is rapidly adopting cutting-edge technologies, such as smart agriculture using generative AI, plant factories, and even carbon-neutral agriculture. Agriculture is currently transforming into an exciting industry where data science, biotechnology, and robotics come together. (※) Ministry of Agriculture, Forestry and Fisheries Agricultural Structure Dynamics Survey Results (2024) This contest aims to encourage the younger generation to “renew their image of agriculture” and “discover new possibilities” by combining the latest video generation AI technology, represented by Sora2, with the future of agriculture evolving through technology. The next step, born from the excitement of the first contest.
https://prcdn.freetls.fastly.net/release_image/87046/165/87046-165-04b49dc76a6aaa4e18cfe4302f9a7d04-1920×1080.png The first “AGRI VISION 2125 – AI Envisions Japanese Agriculture 100 Years from Now,” held in May 2025, received 33 submissions from Japan and abroad, with over 100 participants voting. A diverse range of visions of the future were presented, from technological innovation to philosophical approaches, including the Grand Prize winner “Resonant Root Farming – Cultivating Underground Memories with Sound.” First Contest Building on this success, for the second contest, the theme shifted from “100 years from now” to a more practical one: “Attractive agriculture that can be realized right now.” We aim to create promotional videos that resonate with Generation Z and can be applied to agricultural promotion initiatives by companies and local governments. Contest Overview This contest utilizes the latest video generation AI technology to allow
participants to freely express their own ideas and create promotional videos that will attract young people. Theme AGRI VISION for Gen Z ~What if you were appointed the first director of the Future Agricultural Strategy Office? ～ Application period October 10, 2025 (Friday) – November 2, 2025 (Sunday) 23:59 Eligibility Anyone interested in the future of agriculture, regardless of age,
nationality, or professional or amateur status (parental consent is required for those under 18) Work Guidelines – A 30-60 second video utilizing video generation AI. – Japanese or English (Japanese subtitles required for non-Japanese language submissions). – MP4 format, 720p or higher resolution, 24fps or 30fps frame rate recommended. – 9:16 vertical video recommended (landscape submissions are also accepted). – Language must be Japanese or English. *We recommend commercially available video generation AI such as Sora (OpenAI), Runway, Google Veo, etc. *If you use a language other than Japanese, please include Japanese subtitles in the video. *Each applicant (team) may submit up to three works. Prizes Grand Prize (First Director’s Award) – 1 person 10kg of rice harvested in autumn 2025, Metagri membership card NFT* ・Runner-up Prize 1 Winner 5kg of rice harvested in the fall of 2025, a Metagri membership card NFT* ・Metagri Special Prize (limited winners) Seasonal produce carefully selected by the Metagri Research Institute, a Metagri membership card NFT* ※A digital membership card with community participation rights and exclusive benefits How to Participate Step 1: Create your work Use video generation AI to create and edit a 30-60 second video based on the theme. Step 2: Upload your work/fill out the application form Upload the video you created to YouTube as private and obtain the URL, or use the file attachment function on the application form. Then, fill out the required information on the application form and submit it. Judging method [First Judging] Online voting by Generation Z (teens and people in their 20s) [Final Judging] The organizing committee will select the winning works based on the voting results Announcement of the Results The winners will be announced in mid-November 2025 on the Metagri Institute official website and official social media. Winners will be contacted separately by email. Terms of Participation See below for the terms of participation. https://metagri-labo.com/agri-vision-genz-2025-terms/ View details Demo video created with OpenAI’s “Sora2” released ~Towards an anime-style agricultural world of the future~ To give you an idea of the contest and a sense of the potential of video generation AI, we’ve released an anime-style demo video created using OpenAI’s “Sora2.”
https://prcdn.freetls.fastly.net/release_image/87046/165/87046-165-8747f1058876452483eb6f91ec59a68a-242×354.png 【Demo Video Contents】 A young man living in the city learns about the recruitment for the “first director” of the Future Agriculture Strategy Office, and after experiencing cutting-edge agriculture, decides to apply. This is an anime-style short story that follows his journey to becoming the director of the Future Agriculture Strategy Office. ▼Demo video • YouTube Shorts
https://youtube.com/shorts/AAxvzazLLeQ • TikTok
https://www.tiktok.com/@noujoujin.metagri/video/7559367072178769160 Farmer Support Community “Metagri Research Institute”
https://prcdn.freetls.fastly.net/release_image/87046/165/87046-165-efc6277dceca36e97f6f2b9602ca6b5c-1024×614.jpg Metagri Research Institute is a community working to realize sustainable agriculture under the keyword “agriculture x new technology.” It began activities in March 2022, and as of October 2025, has over 1,200 members. The name “Research Institute” reflects our desire to embrace new social experiments without fear of failure. If you’re interested in combining generative AI, web3, and the metaverse with agriculture, please join our community. Metagri Institute Official website: https://metagri-labo.com/ Event seminar: https://metagrilabo.peatix.com/ Official SNS (X): https://x.com/metagrilabo/ Official SNS (Instagram):
https://www.instagram.com/metagrilabo/ Official Line:
https://page.line.me/918tbanl “Metagri Institute” operating company
https://prcdn.freetls.fastly.net/release_image/87046/165/87046-165-bfb9f720454cfa0d339a116466629819-600×600.jpg Nojojin Co., Ltd. Representative: Yuichiro Kai Services provided (partial list): ・Agricultural marketing support ・Agriculture x Blockchain planning and development ・Metaverse consulting ・Book publishing URL: https://noujoujin.com/ mail: info@noujoujin.com
