【REVISIO Inc.】 Comedy Day 2025 will be broadcast tomorrow! Analyzing comedy award races like M-1 and King of Conte using viewer quality data
REVISIO Co., Ltd. Press release: October 10, 2025 To Members of the Press Comedy Day 2025 will finally be broadcast tomorrow! Analyzing comedy award races like M-1 and King of Conte using viewer quality data The top spot wasn’t taken by a past winner! A
performance-specific viewership ranking reveals the comedians who most captivated viewers! REVISIO Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasushi Gunya; hereinafter referred to as REVISIO), which installs devices equipped with human body recognition technology in homes to measure “attention” to television screens, We have released the results of an analysis of viewing data for major comedy award races, including the M-1 Grand Prix and King of Conte. Image
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https://prcdn.freetls.fastly.net/release_image/51361/181/51361-181-cc7c219044ebb2650555246274d5988c-1152×406.png Comedy Award Race Billionth Ranking Image The table above summarizes the average “attention level” and “household TV-on rate” for major comedy award races over the past three years. Attention level is an indicator of the percentage of people watching TV who were looking at the screen. The higher the value, the more the program “glued” the audience. *The “Double Impact Manzai & Sketch Two-Sword Style No. 1 Showdown” was newly established this year, so the figures are listed for reference only. Looking at attention levels, the “M-1 Grand Prix” (hereafter “M-1”) took the top spot across three demographics: overall individuals, MF1 demographic, and MF2 demographic. The M-1 also far surpasses other award races in terms of household TV-on rates (synonymous with household viewer ratings), making it arguably the comedy award race that attracts the most viewer attention. This year marks the 21st year of the competition, and it has become a “regular event” for not only comedy fans but also many viewers. In MF3, “King of Conte” took first place, albeit by a narrow margin of 0.4%. For the generation that grew up watching hit comedy sketch shows like “It’s 8 o’clock! All Together,” “We’re Funny Clan,” and “Downtown’s Gottsu Ee Kanji,” the comedy genre may be more familiar than it is for younger generations. So, in the “M-1” and “King of Conte” competitions, which attracted high attention and household TV-on rates, which comedians and their material captivated audiences? Using REVISIO’s per-second viewing data, we identified the “attention level” of each act and created a ranking. *”Attention level” is an indicator of how much time you spent facing the TV screen while watching that channel. Which skits most captivated audiences at the M-1 Grand Prix and King of Conte? Did any past winners make the list?
https://prcdn.freetls.fastly.net/release_image/51361/181/51361-181-5f303a91b9dc1fa368ca14a3fbef0c9f-1063×187.png 2022-2024 M-1 Grand Prix and King of Conte Winners List Image First, let’s look back at the past winners of the M-1 Grand Prix and King of Conte from 2022 to 2024. In 2024, Reiwa Roman became the first group in M-1 history to win two consecutive championships, and Love Letters achieved their long-cherished dream of winning the championship in their 16th year since formation. Do past winners also rank highly in terms of attention? Let’s take a look at the attention rankings. The song that took first place was “World Heritage,” performed by Batteries at the 2024 M-1 Grand Prix.
https://prcdn.freetls.fastly.net/release_image/51361/181/51361-181-056b759cd7060ca8ffb011d8ea4f0a33-1040×627.png 2022-2024 M-1 Grand Prix King of Conte Popularity Ranking Image No past winners made it into the top five. Looking at the top 15, only Reiwa Roman ranked in 6th and 8th place (14th-place Love Letters is not a skit from the year they won). Looking at the top five jokes, many of them were pop and easy to understand. Their catchiness instantly drew viewers in and their easy-to-understand developments drew a lot of attention. For example, take the number one joke, “World Heritage Sites” by The Batteries. Ace’s unique portrayal of a bright, innocent, and silly character is powerful, and his unique approach and excellent tempo shine through. Second place winner Yarens’ “Ramen Shop” immediately captivated viewers with its unique, high-speed comedy routine set in the everyday setting of a ramen shop. Third place winner Yoneda 2000’s “Mochi Pounding” created a unique worldview with its unique rhythm and powerful comedy routine, delivered one after another. The dynamic expressions using the whole body and the good tempo give it a strong comedy element, so it’s no wonder viewers are glued to the screen. The fourth-place Nippon no Shacho (“New Member”) and the fifth-place Long Coat Daddy (“Curse of Death”) also captivated viewers with their elaborate skits featuring props and sets. Furthermore, looking at the top 15 rankings, we can see that there is a high proportion of acts from the final battle/final stage. This is likely because as the program progresses to the latter half, viewers begin to build anticipation, wondering “Who will win?”, which tends to increase their attention. Furthermore, it is likely that acts that included many elements that were likely to attract attention in terms of production were ranked higher. However, there seems to be no correlation between the scoring results of award competitions and attention levels. Judges’ scores are based on the quality of the manzai, the freshness and structure of the material, and the originality unique to the comedian, demonstrating the judges’ expertise as professionals in their fields. Meanwhile, attention levels are heavily influenced by “appearance factors,” such as catchiness and the ability to captivate the audience with movements. The fun of award competitions lies in the fact that the actual scoring also takes into account technical composition and level of completion. The results once again show that while past winners may not have had many visual elements that easily grab attention, they earned high scores thanks to the skill and quality of their manzai, which captivated the judges.
We’ve presented the results of an analysis of the attention and household TV turn-on rates for major comedy award races, and the types of material that captivate viewers. What did you think? REVISIO will continue to analyze programs and content that will keep you glued to your screen. Please look forward to it! Check the popularity of TV shows for free! “REVISIO One” Demo Account REVISIO’s TV viewing data analysis tool, “REVISIO One,” provides daily updates on household TV tune-in rates and attention levels for 6 terrestrial broadcast stations and 7 channels in the Kanto and Kansai regions over the past week. It’s free to access. (You must apply for a “REVISIO One” demo account.) Check out viewing data for popular programs here!
https://prcdn.freetls.fastly.net/release_image/51361/181/51361-181-efcc1cdbf80db71d3470a76531fd9b6a-1200×630.jpg Apply for a demo account REVISIO Inc., Public Relations Officer, Yasutake Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo Email: info@revisio.com Tel (direct line): 050-5897-4931 [About REVISIO Co., Ltd.] REVISIO Inc. (formerly TVISION INSIGHTS Inc., renamed in October 2022) uses human body recognition technology to acquire viewing behavior data for TV programs and commercials, providing a B2B viewing analysis service. REVISIO installs research equipment equipped with its proprietary human body recognition technology on home televisions, automatically capturing participants’ viewing behavior every second. REVISIO’s unique gaze data, which reveals who is in front of the TV and watching it, is used by more than 250 clients in Japan, including advertisers, advertising agencies, and broadcasters. Currently, we provide viewing data for all terrestrial broadcast programs, as well as connected TV viewing data, for 2,000 households in the Kanto area and 600 households in the Kansai area.
