2.9-dimensional idol unit “PRYME” releases their long-awaited second song, and their music video surpasses 100,000 views in just four days! Merchandise sales have also begun!
Paradigm AI Co., Ltd. Press release: October 10, 2025 To Members of the Press 2.9-dimensional idol unit “PRYME” has released their long-awaited second song, and their music video has surpassed 100,000 views in just four days! Merchandise sales have also begun! They’re AI, but they actually exist!? PRYME, the first-ever 2.9-dimensional idol unit to debut in May 2025, has released the long-awaited music video for their second song and new merchandise!
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-60ffe208884d5a380debf2a82514dac1-1430×953.png
continually striving for the best possible vision as an idol. The new song “Feel it” tells the story of a group of people who transform into idols in a video game world and make their dreams come true while encouraging each other. The music video is packed with highlights, including scenes that resemble arcade card games and live
performances. Be sure to check out the chorus choreography, which will have you wanting to imitate it. The song was composed by a diverse team of composers, including K-pop producer Nthonius, who has worked on IZ*ONE’s “Panorama” and JO1’s “Infinity.” In addition, the rap parts were written by member Mafuyu. This is a work that allows you to experience a new side of PRYME. As of October 4th, four days after its release, this music video has surpassed 100,000 views. As a
“2.9-dimensional idol” who only just debuted, she is already attracting unprecedented attention. With viewers not only in Japan but also from overseas, PRYME’s originality and potential as a
“2.9-dimensional idol” is beginning to spread beyond borders. Please join us as we watch the story of PRYME continue to expand. ▼Song Credits Lyrics by It’s Mika, Nthonius, Mafuyu, ISGOOOD, Shim Ye-rin Composer: Nthonius, ISGOOOD, Shim Ye-rin ▼“Feel it” Music Video https://youtu.be/gge35WzuP5E New song “Feel it” goods now on sale! New merchandise reflecting the worldview of the new song “Feel it” will be on sale! The merchandise lineup consists of five items: acrylic stands, stickers, trading cards, instant cameras, and talk session tickets. 【Merchandise Details】 ▪️Acrylic Stand – Feel it Edition –
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-1a248735a6e6f978459c20cb818d9102-1080×1080.png Price: 1800 yen Type: All 3 types Size: Figure approximately 100mm x 40mm, base 40mm x 40mm *Figure size varies depending on the member. You can display it at home or carry it around as a keepsake! ▪️Random Trading Cards – Feel it Edition –
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-ee283f212a5c780063ace689142ff9ac-1080×1080.png Price: ¥600 Types: 20 types in total (sets of 3, random) Size: 88mm x 63mm We recommend clipping it to the back of your smartphone! Aim to complete your collection of your favorite members! You’ll be lucky if it includes an autograph! ▪️PRYME Logo Stickers (Set of 2) Image
URL: https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-3be413ecf81f3e78b8de59d09e575258-1080×1080.png Price: 500 yen Just stick it on or clip it to your smartphone! Carry the PRYME logo around casually! ▪️Music Stickers – Feel it Edition – (Set of 5)
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-9c42f0fcac8fe08f23b5c63185647241-1080×1080.png Price: 800 yen Feel The items and scenes that appear in the music video for it have been made into stickers! ▪️Simple Instax – Feel it Edition – (Member Specified) Price: ¥1,500 Size: 86mm x 54mm Each photo is different! These are photos from the day of the music video shoot. ▪️Signed Instax with Message – Feel it Edition – (Member Specified) Price: ¥2,000 Size: 86mm x 54mm Photos taken on the day of the music video shoot. All products come with a member’s autograph and message, making them a great value! *Please note that some Instax photos are signed and some are not. ▪️ Release Commemorative Talk Ticket – Feel it Edition – (Member Specified) Price: ¥3,000 Spend some one-on-one time with the members! *This is an online ticket. Please note that the actual ticket will not be delivered. *The talk session will be held on Saturday, October 25th. Details will be announced at the PLAY TUNE official store or on the official PRYME X website. In addition, merchandise from the previous work, “Pinky,” is also on sale while supplies last. 【Early Purchase Bonus】 We’ve prepared exclusive bonuses based on the total purchase amount, including Feel it Edition merchandise! Orders over ¥5,000: Receive a free trading card signed by a member Orders over ¥10,000: Free shipping *Early purchase bonus valid until October 31st. 【Sales Overview】 ・Sales start date: Saturday, October 4, 2025, 12:00 ・Sales site: PLAY TUNE Official Store ・Sales page: https://playtune.jp/store *Product images are for illustrative purposes only. Actual product may differ. *Please note that if you order multiple items, your order will be shipped once all items are in stock. *We cannot answer inquiries regarding shipping dates. Please wait until you receive a “Shipping Complete
Notification” email. *This product may be resold in the future. *Prices of each product may be subject to change depending on future circumstances. What is a 2.9-dimensional idol? This is a completely new form of entertainment content that uses unique AI technology to allow you to perform idol activities in the style of your dreams. While utilizing AI, we also create idol activities that are full of personality and humanity. PLAY TUNE will offer live streaming, various video content distribution, merchandise sales, talk sessions, and more, as well as occasional events. *”2.9-Dimensional Idol” is a registered trademark of Paradigm AI, Inc. PRYME Overview The group name is a combination of “Prime,” meaning the highest level, “PRY,” meaning to explore, and “ME.” This three-member unit was formed with the concept of exploring a new self through idol activities and continuing to seek the best possible view as an idol. The members are Mia, Mafuyu, and Koharu. They are working to establish a new type of idol and become a beloved presence! ・Official X (old Twitter) https://x.com/PRYME_playtune ・Official YouTube
https://www.youtube.com/@PRYMEplaytune ・Official TikTok
https://www.tiktok.com/@pryme_playtune ⚫︎Deep love
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-0836cc871ae10626b5d5f925c6414577-1080×1080.jpg A “princess-type” idol garnering attention for her cute looks and free-spirited personality. She excels at dancing, captivating audiences with her performances that prioritize captivating audiences over perfection. ▼SNS https://x.com/mia_pryme
https://www.tiktok.com/@mia_pryme
https://www.youtube.com/@mia_playtune ⚫︎Midwinter
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-a1f6ec03cedb34ab36ce0535b787a248-1080×1080.jpg Despite her cool beauty, she has a mood-maker side. Influenced by K-Pop idols, she works diligently even at things she’s not good at. She enjoys Western music and movies, and dreams of traveling the world! ▼SNS https://x.com/mafuyu_pryme
https://www.tiktok.com/@mafuyu_pryme
https://www.youtube.com/@mafuyu_playtune ⚫︎Goshun
https://prcdn.freetls.fastly.net/release_image/130244/13/130244-13-4faac90cb99414f0408e0f7273d8d056-1080×1080.jpg A soothing idol with a charming, calm and gentle aura. She loves Vocaloid and idol songs, and entered the entertainment industry inspired by Kawata Hina. She’s a hard worker who is strict with herself and kind to others. ▼SNS https://x.com/koharu_pryme
https://www.tiktok.com/@koharu_pryme
https://www.youtube.com/@koharu_playtune FC in operation! PLAY TUNE offers membership on its official website. Member-only content, such as member blogs, is constantly being updated! Please take this opportunity to join! ▪️“PLAY TUNE Membership” Monthly fee: 440 yen *We plan to launch unit-specific membership plans with even more comprehensive member benefits in the future. Join here!
https://playtune.jp/membership We are strengthening recruitment! Paradigm AI Inc. is actively recruiting for multiple positions, including content production and management! Casual interviews are also available, so if you have a strong passion for entertainment, please apply. [Recruitment page]
https://www.wantedly.com/companies/paradigmai Idol Auditions Now Open! PLAY TUNE is recruiting the next generation of 2.9D idols. We’ll make the most of your individuality through a wide range of activities. Why not become the person you’ve always dreamed of being? If you’re interested, please apply. [Recruitment page]
https://audition.playtune.jp/ Company Overview Paradigm AI Inc. is a startup that uses technology to create new entertainment content with the mission of “bringing the world’s best entertainment from Japan.” Founded by members well-versed in Japanese entertainment culture, especially idol culture, we are characterized by our strong commitment and passion for our content. We have formulated “Super Possibilities” as a value to achieve our mission, and we work every day to create a major movement in the entertainment industry, believing in the potential of startups and entertainment. *Paradigm AI Inc. is currently actively seeking interviews, collaborations, and other consultations. Please contact us using the inquiry form on our website. 【Company Profile】 Paradigm AI Co., Ltd. ・Location:
Shinjuku-ku, Tokyo ・Representative: Yasuhi Yoshida, Representative Director and CEO ・Established August 2023 ・HP https://paradigmai.co.jp ・Contact us contact[at]paradigmai.co.jp