The concept of SUBU’s 10th season is “Horror.” “Once you put them on, you can never go back…” – Released on Friday, October 10th, this collection expresses SUBU’s eerie yet beautiful horror story. Ideaport Co., Ltd. Press Release: October 10, 2025 The concept of SUBU’s 10th season is “HORROR.” “Once you wear it, you’ll never go back.” The collection, which will be released on Friday, October 10th, celebrates its 10th anniversary with a spooky yet beautiful horror story. Available for purchase starting Friday, October 10th. The SUBU 2025 DOTS CONCEPT is “HORROR.” This is the 10th season, combining the comfort of “once you wear it, you’ll never go back” with a horror story. To mark the brand’s 10th anniversary, SUBU will release its DOTS CONCEPT collection for the Fall/Winter 2025 season, featuring the new theme “HORROR,” on Friday, October 10, 2025. The concept is “Once you wear them, you’ll never go back…” This commemorative 10th season combines SUBU’s pursuit of comfortable footwear with horror stories, incorporating them into every aspect of the design, materials, and presentation.
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-a6b85a23003c65b3802ca16962ca51e2-2400×1350.jpg
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https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-25323a8b9fea8f4f22651c04aaade015-2520×2292.jpg This season’s designs express the “borderline between pleasure and fear” that lies behind comfort. The lineup is broadly divided into three collections. Concept Collection: Expresses the “discomfort” hidden in patterns and materials, such as space, shadows,
kaleidoscopes, and stripes.
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-7bf6af049bc5d1f1bf78d14239935dc2-3368×2380.jpg (Left) KALEIDOSCOPE – The Abyss of the Kaleidoscope (Center) VIVID MOSAIC – Colors of Madness (Right) COSMIC WAVE – Waves Swallowed by the Universe All ¥9,900 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-9c100663b89d13b583b7b0fc077da5ca-2886×2040.jpg FRANKEN—A transparent print is layered over the suit fabric, creating a sense of foreignness beneath the refined look. The unnatural fluctuations that appear in this neat outfit are reminiscent of Frankenstein’s patchwork. ¥12,100 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-c134c3ddce3c3114cb6f429a17e044cd-3900×2756.jpg (From left) SHADOW JACQUARD – A symmetrical jacquard weave with different patterns on the left and right. ¥11,000 (intax), (center and right) HEMP HOUSE – The natural texture of hemp and cotton. It evokes the “irresistible terror” inherent in nature itself. ¥9,900 (intax) Concept H Collection: Using reflectors and insulating materials, this collection expresses the “instability” created by light and cold.
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-4a3784442c34c0e623a9aa03758f3277-3900×2756.jpg (Left) H XENO BLACK – Made of glossy coated ripstop nylon. ￥11,000 (intax) (Right) H HEX SILVER──The upper is made of insulating material such as that used inside down jackets. ¥11,000 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-2d4244feb7c7e52bffbd23cf05ff1665-3900×2756.jpg (Left) H GRAINY BLACK – Double layers of reflective fabric create a unique “rough” surface. ¥11,000 (intax) (right) H STARRY WHITE – Using a white reflector, particles of light are created that resemble a scattering of stars. ¥11,000 (intax) Concept VAMP Collection: Expressing the allure that lies deep within materials such as velvet, enamel, leopard print, and mohair.
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-de764973e41fbc88b5d3733f3bdc5bfc-3368×2380.jpg The LEOPARD series is made of wool. By placing a leopard print on the wool fabric, it emphasizes the three-dimensional, fur-like texture and wildness. It evokes the primal fear of “the presence of an animal” at your feet. ¥11,000 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-ac3e314926f4518d8f0107d8a3a95641-3900×2756.jpg ENAMEL series—The eerie sheen of its sheen is almost as if it were a reflection of another world. A pair of shoes where beauty and terror coexist on a fine line. ¥11,000 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-2c65edfc691ccd95456c7ea7b532e4c6-3368×2380.jpg CHINADRESS Series – Delicate patterns reminiscent of Chinese dresses are incorporated into silk-like fabric. The series evokes a sense of exoticism and mystery, evoking “unknown cultures and secret rituals” and expressing a mysterious terror hidden within its splendor. ￥13,200 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-98af9467c50504ab8c6bac8628151a14-3900×2756.jpg VELVET Series—The deep luster and texture unique to velvet change appearance depending on the viewing angle and lighting, creating a captivating, ominous atmosphere. ￥9,900 (intax)
https://prcdn.freetls.fastly.net/release_image/150214/13/150214-13-63acaa1b178abbfdaa0d36faef8fcafa-3368×2380.jpg NOCTINE series – This soft, mohair-like material appears elegant and warm at first glance, but when the pile sways in the light, it appears like mist or shadow, stirring the soul. ¥11,000 (intax) We have a diverse series that stimulates the imagination while maintaining the comfort that is unique to SUBU. When you step into SUBU, you’ll be enveloped in a mysterious warmth and soon fall asleep. When you wake up, you’ll find yourself in an eerie world that’s different from reality. We invite you into that world. 【SUBU】 Unexpected Winter Sandals – Unexpected Winter Sandals – A unique autumn/winter sandal that you can wear barefoot when you suddenly head out during the cold season. Based on the concept that “time is enriched when you’re relaxed,” we use unique materials to propose a comfortable lifestyle for everyone. ■ Contact Information Ideaport Co., Ltd. (SUBU PR) Email: press_subu@ideaport.co.jp Official
website:https://www.subu2016.com Official online store:
https://subu2016-onlinestore.com INSTAGRAM: ＠subu_tokyo_japan X: @SUBU_tokyo