New Release “Unknown” Design Work. “Exhibition Booth Design” A book explaining 105 methods to attract people, released on October 15th.

[New Release] “Unknown” Design Work. “Exhibition Booth Design” – A book explaining 105 methods for attracting visitors, on sale October 15th. ​
Super Penguin Press release: October 11, 2025 To Members of the Press [New Book] “Unknown” Design Work. “Exhibition Booth Design,” a book explaining 105 methods for attracting visitors, will be released on October 15th. A publication commemorative talk event will be held at the Aoyama Book Center Main Branch on Sunday, October 26th at 6 PM. “Little-known” Everyone knows about exhibitions, but not many people actually know the details of the work involved in designing the booths that make up the venue. And that’s no surprise. There are very few schools that teach this design work, and the industry is quite closed off, with few opportunities for anyone outside the industry to come into contact with it. How do you feel when you hear that booth design work could have a major impact on attracting customers to stores and commercial facilities in the future? Naohisa Takemura, CEO and exhibition designer at SUPER PENGUIN Inc. (headquarters: Shinagawa-ku, Tokyo), which calls itself “the first penguin of the exhibition industry,” will release his book, “Exhibition Booth Design: 105 Techniques to Attract Visitors,” on October 15, 2025. In addition, to commemorate the release, a publication commemorative talk event will be held at the Aoyama Book Center main branch on Sunday, October 26th from 6:00 PM. The author will talk about the background to the book, his work designing exhibition booths, and his unique “PENGUIN METHOD” design method for attracting customers. He will also be available to interact with attendees. Please take this opportunity to pick up a copy of the new book and come visit the venue.
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1. Book Contents ■The job of “exhibition booth design” is equivalent to “zero awareness” In the design industry, especially in the world of spatial design, it’s said that there’s no other design job more unknown than “exhibition booth design.” And that’s no surprise. There are very few schools that teach it, and many people only learn about it after entering the workforce. There are also no easy-to-understand magazines aimed at the general public, and exhibitions where actual products are displayed are generally closed to those involved. Not only that, author Takemura says, “Even within the same spatial design business, there’s a big gap between the architecture/interior design industry and the exhibition industry.” That’s why even people working in architecture and interior design rarely know much about this work. ■Design to attract visitors in three days “Designing to produce results in three days” booth design involves more than just creating a beautiful design. It also involves how to attract visitors, engage in business negotiations, and achieve results from your exhibit. It requires a variety of skills beyond simply creating a space. Author Takemura calls this type of spatial design technique “business space design.” This newly published book is a compilation and
systematization of the insights gained from author Takemura’s observations of booths he has designed himself. While his previous work was primarily text-based, this one features one technique per spread, interspersed with diagrams, illustrations, and text. It concisely explains 105 techniques. ■Customer Attraction Know-How That Can Be Applied to Stores Exhibition booths are spatial designs that must attract customers in just three days, and can be described as “temporary architecture, ephemeral spaces.” Author Takemura believes that the nature of exhibition booths, such as their limited-time nature, display methods designed to “assess” potential, and high tenant turnover, is very similar to the nature of commercial facilities, particularly commercial spaces such as pop-ups. This is why the exhibition booth design techniques introduced in this book may have the potential to bring about major changes in store customer attraction and, ultimately, in the future of commercial facilities. This book is practical and aimed not only at architecture and design professionals, but also at all practitioners involved in commercial spaces, such as exhibition and sales promotion staff, stores, and restaurants. It also clearly lists pages that link to my previous book, “Creating an Exhibition Booth That Attracts Customers,” making it useful for both existing and new readers. ■Excerpt from the Table of Contents Chapter 1: “Thinking Methods” –The “Business Space Design” Way of Thinking 001. Start Design Considerations with Psychology 002. Common Reasons Why Visitors “Don’t Show Up” 003 Keep in mind the “prerequisites” for design considerations Chapter 2: “Preliminary Preparation” –Tightening your goals increases the resolution of your booth. 013. Ultimately, there’s only one “purpose for exhibiting.” 014. It’s okay to have multiple “goals” for exhibiting. 015. Don’t leave “KPI” settings vague Chapter 3: “Layout”
–Start by loading the “Booth Location Map” 022. Which direction will visitors come from? 024. What to do if your booth location is poor? 026. Consider layout from the “flow of customer service” Chapter 4: “Elements” –“Standard elements” determine the layout structure 036. Don’t place the reception desk in the “best location” 037. Design the reception area as the “face of the company” 038: Things you might not expect to sit at the “negotiating table” Chapter 5: “Shape”
–Strategically design every part 049. When to use a bold shape 050. Make a simple booth look impressive 051 Is it bad to build walls along the aisles? Chapter 6: “Exterior Image” –Your booth image should be decided strategically. 062. How to decide on your booth image: Four principles. 063. Graphic design influences the impression. 064 Be careful with “black,” as it can make things less noticeable. Chapter 7: “Wall Graphics” –Understand the characteristics of “spatial” graphics 075. “What you do” is more important than “your company name” 076. Be creative with the way your catchphrase is written 077 Where should you “attach” the catchphrase? Chapter 8: “Display” –Display is a decision-making technique necessary in all industries. 086 Display methods differ between exhibitions and stores 087 Display methods that allow customers to “discern” products 088 What to do when there are too many products to display Chapter 9: “How to Wait” –The best booth is one that naturally draws visitors. 100. The key is to avoid appearing intimidating. 101. Know the “seven key points” of waiting. 102. Consider in advance how to approach the customer. 2. Book overview
https://prcdn.freetls.fastly.net/release_image/58487/38/58487-38-e6ddce9b198ccaf6500fbd52c1222264-2400×2400.jpg Title: Exhibition Booth Design / 105 Techniques to Attract People, PENGUIN METHOD, Point Book Author: Naohisa Takemura (CEO/Exhibition Designer, SUPER PENGUIN Co., Ltd.) Publisher: PHP Editors Group, Inc. Release Date: October 15, 2025 Order the book from: Exhibition Booth Design / 105 Techniques to Attract People, PENGUIN METHOD (Penguin Method) Point Book *Pre-orders now being accepted on Amazon 3. Contents of the Talk Event →Held at Aoyama Book Center Main Branch on Sunday, October 26th from 6:00 PM to 7:00 PM. Title: “The Job of Exhibition Booth Design” “Exhibition booth design” is a job that is little known, both to the general public and within the design industry. This talk event will explore the hidden details and behind-the-scenes of this work. Booth design, “designed to produce results in three days,” requires not only aesthetics but also “space design from a business perspective” that focuses on attracting visitors and driving results. Author Takemura calls this
“business-oriented space design” and has published the system in his latest book, the “PENGUIN METHOD.” This event is a must-see for those in the architecture and interior design industries, as well as those facing challenges in attracting customers to stores and commercial spaces, and those exploring new design possibilities. 4. Talk event overview Date and time: October 26, 2025 (Sunday) 18:00-19:30 (doors open from 17:30) Location: Aoyama Book Center main store Address: 5-53-67 Jingumae, Shibuya-ku, Tokyo 150-0001, Cosmos Aoyama Garden Floor, B2F ・7-minute walk from Omotesando Station, Exit B2 ・13-minute walk from Shibuya Station (East Exit / Miyamasuzaka side) ・Parking available in the building Capacity: 100 people Participation Fee: ¥1,650 (tax included) Details/Application: Aoyama Book Center 5. Company profile Trade name: SUPER PENGUIN Co., Ltd. Representative: Representative Director Naohisa Takemura Established: June 2, 2005 Location: SEED Hanabusayama, 3-10-50 Kamiosaki, Shinagawa-ku, Tokyo 141-0021 405 TEL: 03-6417-4497 Business activities: Exhibition booth design, planning and holding seminars to attract visitors to exhibitions Super Penguin is a spatial design company that supports exhibitors at exhibitions throughout Japan. They have partnered with various local governments, including Ishikawa and Nara prefectures, to hold seminars that explain how to attract visitors and display products. Using their unique know-how, they support industries throughout the region with successful exhibition support methods, such as designing booths that will attract the most visitors within the exhibition venue. 6. Author profile
https://prcdn.freetls.fastly.net/release_image/58487/38/58487-38-3de9454db27626bb395990b97fbc9209-1054×1054.jpg Takemura Naohisa CEO of SUPER PENGUIN Co., Ltd. Exhibition Designer We design our own booths and provide all the support you need to participate in exhibitions, including seminars to attract customers, product display guidance, venue positioning, and creating catchy slogans. We’re the only company in Japan in the exhibition industry that can offer both design and seminars. Our booth seminars, which explain specific techniques, are increasingly being requested by local governments and small business support organizations across the country. Press release attachments