【PERPLEXITY AI, INC.】 Perplexity Announces “Comet Plus,” a New Publisher Program for the AI Era
PERPLEXITY AI, INC. Press Release: October 14, 2025 To Members of the Media Perplexity Announces “Comet Plus,” a New Publisher Program for the AI Era Major media outlets from around the world, including CNN, The Washington Post, and Le Monde, participate
https://prcdn.freetls.fastly.net/release_image/157647/16/157647-16-dc19752a1cc3be7ceb84999555517813-3840×2160.jpg
information ecosystem where AI and journalism coexist, with leading global news organizations and publishers, including CNN, The Washington Post, and Le Monde, participating as initial launch partners. What is Comet Plus Comet Plus is a new offering available for a $5 monthly subscription (at no additional cost for Perplexity Pro/Max users). It provides users and AI assistants with direct access to news and analysis based on trusted journalism, increasing the transparency and accuracy of AI answers. Participating publishers will be compensated based on multiple value metrics, including references in AI answers, reader article views, and contributions to AI training. This will realize a new news economic model based on the “reliability and quality of information” that is not dependent on the number of clicks or page views. Launch Partners Comet Plus will launch with the world’s leading news and cultural media. • CNN • Conde Nast (The New Yorker, WIRED, Vogue, Vanity Fair, etc.) • Fortune • Le Figaro • Le Monde • The Los Angeles Times • The Washington Post These partners give users direct access to a wide range of high-quality information, from important global news to in-depth analysis and cultural coverage. 【Background】What is a “Better Internet” in the AI Era? The internet is no longer just a place to browse; it has become a space where we live, work, and think. Comet Plus aims to build a “new relationship between AI and journalism” based on this change. Traditional compensation models have only valued human access (clicks). However, in the age of AI, information is used in a variety of ways: not only do people read articles, but AI generates summaries and agents use articles for tasks. Comet Plus distributes rewards to publishers based on the following three metrics: 1. Human Traffic 2. Search Citations (citations in AI answers) 3. Agent Actions (Use by AI Agents) This will realize a new economic model that reflects realistic information consumption in the AI era. We aim to move away from the traditional evaluation criteria that are biased toward clicks and evolve into a structure that rewards the “quality of knowledge” itself. Image
URL: https://prcdn.freetls.fastly.net/release_image/157647/16/157647-16-e12dc2ab711379e5ec20fd9bdcc15927-1600×900.jpg Aiming for a Better Internet Perplexity aims to reshape the
traditional Internet structure, which emphasizes clicks and
advertising revenue, and rebuild a new information environment centered on trust, accuracy, and curiosity. Comet Plus is a core initiative, providing a system in the AI era that ensures accurate reporting is fairly evaluated in AI answers. Comments Aravind Srinivas, CEO of Perplexity, said: “A better Internet starts with Comet. Comet Plus adds insights from great journalists and news organizations for a more trustworthy Internet.” Reference
https://www.perplexity.ai/ja/hub/blog/introducing-comet-plus https://www.perplexity.ai/ja/hub/blog/announcing-comet-plus-launch-partners About Perplexity Perplexity is a conversational AI search engine that retrieves answers from reliable sources in real time and provides citations. Founded in 2022 by former employees of OpenAI, Meta, Quora, Bing, and Databricks, the company currently answers over 200 million questions every week, supporting the “questions” of users around the world. Official website: https://www.perplexity.ai/