[Senshukai Co., Ltd.] Belle Maison collaborates with art platform “FAVORRIC” for the first time to commercialize works by up-and-coming artists as fashion items. New items available from Tuesday, October 14th.
Senshukai Co., Ltd. Press Release: October 14, 2025 Belle Maison collaborates with art platform “FAVORRIC” for the first time to commercialize fashion items featuring works by up-and-coming artists. New items will be available from Tuesday, October 14th.
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https://www.bellemaison.jp/cpg/prr/pr_prs_251014_list/ Belle Maison, the mail-order business of Senshukai Co., Ltd. (Headquarters: Osaka City, President and CEO: Satoshi Suzuki, hereinafter referred to as Senshukai), has collaborated for the first time with FAVORRIC, an art platform featuring works by cutting-edge artists active both in Japan and abroad. Starting Tuesday, October 14, 2025, Belle Maison will be available on Belle Maison Net ( These colorful, exclusive Belle Maison merchandise feature fashion items inspired by the works of
illustrators Hikari Shimamura, Masaya Takada, and Miyu Watami, who have previously gained popularity for their interior goods. “Favoric” is an art platform that combines art and product design, incorporating works by up-and-coming artists active both in Japan and abroad into everyday items such as multi-purpose cloths, blankets, cushions, and kitchen items. The platform operates primarily online, proposing a lifestyle that allows people to easily incorporate art into their daily lives. Belle Maison, whose vision is to “propose a lovely lifestyle,” deeply sympathizes with the “Favoric” concept and has launched a collaborative project with artists to create products that incorporate Belle Maison’s unique perspectives and ideas for a “lovely lifestyle with art.” In order to maximize the worldview of the artist’s work and allow customers to experience the appeal of “Favoric” intimately, the two parties discussed every detail in developing the product, from material selection to pattern expression and color selection. To make the product easy to incorporate into everyday life, the loungewear is made of smooth, low-lint 100% cotton material, and the socks feature a soft ribbed knit that reduces tightness at the opening. Drawing on the knowledge Belle Maison has cultivated through its manufacturing experience, the collection is designed for everyday wear. The lineup, which starts at an affordable price range of 1,490 yen to 6,990 yen (tax included), allows more customers to feel closer to art. Artist’s works and some of the new products being released this time
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https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-e02666b89b5ff163c914e1e5445f1db7-1000×1000.jpg ▲Shimamura Hikari’s “Chicken and Fruit” (left) is used to design a knit cardigan, loungewear (top), and socks.
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https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-149648efee94fcbd6e10c7d561049ee9-621×471.jpg ▲Masaya Takada’s “Cat on a Checkered Blanket” (left) is used as the design for loungewear (tops)
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https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-b7252658055912018077077e80f9a80b-1000×1000.jpg ▲Watamiya’s work “Stroll” (left) is used as a sock design. [Product details] *Sales start on October 14, 2025 (Tuesday)
https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-b59ff373cb7e271e45e39c0800bce3db-1013×579.jpg Product Name: Art Design Knit Cardigan Price: ¥6,990 (tax included) Colors: 2 colors (Chicken and Fruit (Ice Gray), Chicken and Fruit (Khaki Beige)) Sizes: 5 sizes (S, M, L, LL, 3L) URL:
https://www.bellemaison.jp/cpg/prr/pr_prs_251014_1271812/ – We’ve created an original design, available exclusively at Belle Maison, based on “Chicken and Fruit,” a popular piece by Hikari Shimamura from “FAVORRIC.”
https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-1082f51f2250e037037914a90df383a9-1234×743.jpg Product Name: Art Design Loungewear Price: ¥5,990 (tax included) Colors: 2 colors (Chicken and Fruit (Charcoal), Cat on a Checkered Blanket (Navy)) Sizes: 4 sizes (S, M, L, LL) URL:
https://www.bellemaison.jp/cpg/prr/pr_prs_251014_1271743/ – The art of Hikari Shimamura and Masaya Takada has been incorporated into Belle Maison’s popular loungewear.
https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-f9016ad747a49b0815e673ac64078a46-1241×831.jpg Product Name: Art Design Socks [Set of 2] Price: ¥1,490 (tax included) Colors: 5 sets (Bird and Fruit, Cat on a Checkered Blanket, Bengal Cat Relaxing in the Room, Classic, Strolling) Size: 1 size (23-25cm) URL: https://www.bellemaison.jp/cpg/prr/pr_prs_251014_1271744/ – Belle Maison’s popular socks feature art by three artists: Hikari Shimamura, Masaya Takada, and Yu Watami, all expressed in knitted patterns. ●About FAVORRIC (https://favorric.com/) Based on the concept of “Living with Art,” this brand offers interior goods, tableware, fashion accessories, and more, crafted from high-quality materials and Japan’s advanced manufacturing techniques, incorporating the works of cutting-edge artists. We propose a lifestyle in which art can be easily incorporated into daily life as a tool for beautiful living. ●Participating artists Hikari Shimamura (Illustrator / Textile Designer) Born in 1996 in Gunma Prefecture. Using dyeing techniques, she depicts living creatures, familiar landscapes, and fantasy worlds with a warm touch and vibrant colors. Title: Birds and Fruits Image
URL: https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-d807b4ea411e0f8d1f7c0b59cbdb1e8c-250×367.jpg Masaya Takada (Illustrator) Born in Takatsuki City, Osaka Prefecture. Currently active mainly in illustration work and participating in exhibitions and art events. Title: Cat on a checkered blanket (left), Bengal cat relaxing in a room (right)
https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-71ac42d11606a29d876aa06c2dcd91ed-1117×389.jpg Watami Yu (Illustrator) Born in 1997 in Yamagata Prefecture. Working between the abstract and the concrete, she is active in a wide range of fields, focusing on expressionless figures and colorful hues. Title of work: classic (left), stroll (right)
https://prcdn.freetls.fastly.net/release_image/13288/346/13288-346-50bc3355024716c8f1644a4a4ea71121-1086×731.jpg ●About Belle Maison A mail-order brand launched by Senshukai in 1976. In addition to catalog sales, the online shop “Belle Maison Net” (https://www.bellemaison.jp/ ) offers products and services tailored to various lifestyles and life stages, with a focus on original items such as fashion, miscellaneous goods, interior goods, kids’ and baby goods, and character goods. [Official] [Official] LINE:
https://lin.ee/CApSbIr 【Customer Inquiries】 Belle Maison Call Center 06-7739-2657 (Hours: 10:00 AM – 5:00 PM *Excluding Sundays and holidays) *Customers are responsible for all call charges. Senshukai celebrates its 70th anniversary in 2025. Since our founding, we have continued to develop and provide products and services that delight women. With this in mind, we will continue to bring smiles to our customers’ daily lives and strive to be a company that brings happiness to the world.