Swarovski Creators Lab collaboration celebrates “130 years of joy”

Swarovski Creators Lab Collaboration Celebrates “130 Years of Joy” ​
Swarovski Japan Co., Ltd. Press Release: October 15, 2025 Swarovski Creators Lab Collaboration Celebrates “130 Years of Joy” Celebrating its 130th anniversary, the company is releasing limited-edition collections in collaboration with Oakley, Off-White™, Gufram, Loop Earplugs, PUMA, A BATHING APE®, and BE@RBRICK.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-49454e32b5bee55e69a5743de94bfd73-2480×1395.jpg

Swarovski Creators Lab To celebrate its 130th anniversary, Swarovski is welcoming seven iconic brands to the Swarovski Creators Lab. Launched in 2021, Swarovski Creators Lab was born as a platform to unleash creativity. A space dedicated to discovery, technology, and curiosity, it reinterprets diverse objects through the transformative power of crystal. Each collaboration pays homage to Swarovski’s rich heritage and savoir-faire, pushing the boundaries of crystal craftsmanship through collaborations with established and emerging brands. To celebrate its 130th anniversary, Swarovski is partnering with Oakley, Off-White™, Gufram, Loop Earplugs, PUMA, A BATHING APE®, and BE@RBRICK to transform everyday lifestyle items into luminous, limited-edition pieces for a collaborative collection that will resonate with audiences around the world.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-b2cc2d039318b3cb7f27923c38e44963-3900×2194.jpg OAKLEY OAKLEY Oakley’s innovative spirit meets Swarovski’s mastery of light. Oakley Plazma, accented with 867 round crystals, delivers a new visual language for those who always seek the sun.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-c272f5e024ef219b282eaf6c9ccfff24-3900×2194.jpg OFF-WHITE(TM) OFF-WHITE(TM) Off-White(TM) sits at the intersection of luxury fashion and streetwear. Its iconic hoodie is transformed with 4,025 crystals, evoking a starry night sky. Echoing Swarovski’s pavé jewelry technique, the crystals of various sizes embody the brand’s vision with rich texture and exceptional craftsmanship.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-cc5f2e22d1f85ffa81b0cd2e8e29e409-3900×2194.jpg GUFRAM GUFRAM Gufram’s collectible homeware celebrates the beauty of nature. Swarovski hand-applied Erinite crystals to the iconic Guframini CACTUS®, evoking the brilliance of morning dew in the desert. This meticulous reproduction of a coat rack designed by Guido Drocco and Franco Mello in 1972 combines contemporary art with crystal savoir-faire.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-bc25de788856f2c68abe00d9d0550515-3900×2194.jpg LOOP EARPLUGS LOOP EARPLUGS High-performance hearing protection meets jewelry design for a futuristic fashion accessory. Featuring the iconic Millenia cut and hand-adorned with six intricately bezel-set crystals, this limited-edition collector’s item redefines earplugs as luxury fashion tech.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-73c0e26639efe68d3af4dea2f3943b99-3900×2194.jpg PUMA PUMA The PUMA Speedcat, with its motorsport heritage, is reimagined with a high fashion perspective. 5,316 crystals in four sizes and four colors are applied using a precision transfer technique to highlight the iconic PUMA logo. Combining speed and sophistication, this limited edition model is a must-have for collectors. Image
URL: https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-b40c9246cd73f01f0221cc8a94c77047-3900×2194.jpg A BATHING APE(R) A BATHING APE(R) A BATHING APE(R)’s signature varsity jacket, known for its camouflage pattern and vibrant colors, is now luxuriously enhanced with Swarovski crystals. 11,388 multicolored crystals are intricately placed, including the iconic shark logo on the detachable hood. This bold statement piece symbolizes the fusion of streetwear and craftsmanship.
https://prcdn.freetls.fastly.net/release_image/7029/116/7029-116-81b62be45026d332a74923edaaa03c35-3900×2194.jpg BE@RBRICK BE@RBRICK With roots in street culture, BE@RBRICK
collaborates with Swarovski to transform a pop culture icon into a crystal masterpiece, embellished with 14,500 crystals. This
one-of-a-kind collector’s item is meticulously hand-decorated with flat-back crystals. The Swarovski Creators Lab collection will be available exclusively online and in select stores from October 24, 2025. #Swarovski #130YearsOfJoy #SwarovskiCreatorsLab
https://www.swarovski.com/ja-JP/s-creators-lab/ About Swarovski Magicians of light since 1895 Swarovski creates beautiful products that bring joy to those who use them and celebrate their
individuality, with impeccable quality and craftsmanship. Founded in Austria in 1895, Swarovski designs, manufactures, and sells the world’s finest crystal, Swarovski Created Diamonds, zirconia, and crystal decorations for jewelry, accessories, home décor, and automobiles. The Swarovski Crystal business operates in over 140 countries and regions worldwide, with 2,300 Swarovski stores, select multi-brand partners, and 18,600 employees. Together with sister companies Swarovski Optik (optical instruments) and Tyrolit
(abrasives), the Swarovski Group forms part of the Swarovski Group. Swarovski’s commitment to responsible relationships with people and the planet is a part of our long-standing tradition. Today, this legacy continues with a focus on circular innovation, rooted in sustainability practices across the entire value chain, and
championing diversity, inclusion and self-expression. The Swarovski Foundation’s philanthropic efforts support charitable organizations that have a positive impact on the environment and society.