MUFG Selected as First National Stadium Partner of the National Stadium; From 2026, the Stadium will be called “MUFG Stadium,” tackling innovation and creating new social value Japan National Stadium Entertainment Co., Ltd. Press Release: October 15, 2025 To Members of the Media MUFG Selected as the First National Stadium Partner of the National Stadium; From 2026, the Stadium will be known as “MUFG Stadium,” embracing the challenge of innovation and creating new social value.
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Furthermore, by working together with our future national stadium partners (*2), we will continue to promote the stadium’s value creation and social significance, as we strive to transform it into a stadium that we can be proud of around the world. *1 The official name will remain “National Stadium.” When operation in accordance with the clean stadium regulations established by each sports organization and rules that comply with them is required, it will be referred to as “National Stadium.” *2 Multiple companies are expected. The aim is to conclude the contract by fiscal year 2026. ＜Summary of new stadium name＞ Japanese notation MUFG Stadium English notation MUFG STADIUM Abbreviation MUFG National Contract period January 1, 2026 – December 31, 2030 (5 years) http://jns-e.com/mufgstadium
https://www.mufg.jp/profile/brand/sponsorship/mufgstadium/index.html ■ Stadium operations from fiscal year 2026 Under its new name, “MUFG Stadium,” the National Stadium will evolve beyond being just a venue for sports, into a “future stadium” that connects with culture, the economy, the local community, and society. We are steadily moving forward with preparations for the stadium’s full-scale operation to begin in fiscal 2026, including attracting a variety of entertainment events, including sports and music, upgrading ICT facilities, expanding the hospitality area, revamping the stadium’s food and beverage options, and strengthening ties with the local community. We have named this period marking the beginning of this evolution and the group of projects that symbolize it “KOKURITSU NEXT.” KOKURITSU NEXT is a collective term for multiple initiatives that expand the social value of the National Stadium and redefine its role as “a place where people’s hopes and emotions intersect.” More than simply a physical renovation, we will engage in practical co-creation activities with a variety of stakeholders, focusing on “enhancing the value of the National Stadium” and “solving social issues.” JNSE and MUFG are leveraging their respective business foundations and track record of social contribution activities* to develop initiatives from the following two perspectives. We will promote MUFG Stadium both domestically and internationally as a “hub for co-creation” where social value is continuously created. 1. Initiatives to Enhance the Value of the National Stadium • Introduction of cutting-edge equipment such as ICT, support for technological development, and demonstration experiments. • Creating new business value by leveraging stadium traffic and business flow • Development of acceleration activities to foster new industries and startups • Connecting to various communities in industry, government, and academia by leveraging the wide network of connections unique to a comprehensive financial group • Expand the National Stadium’s development experience to sports facilities nationwide, raising the level of the sports industry with an eye toward revitalizing local communities. 2. Initiatives Contributing to Solving Social Issues • Realizing stadium utilization ideas that reflect the voices of the public and local communities • Supporting the next generation through sports and developing as a global base for promoting Japanese values such as regional revitalization and cultural preservation. • Providing opportunities for all people involved in sports to deepen their life and career planning and financial literacy *Please refer to the links below for information on MUFG’s social contribution activities to date.
https://www.mufg.jp/csr/contribution/priorityareas/index.html ■ Comments from each company ＜Koji Takeuchi, President and CEO, Japan National Stadium Entertainment Co., Ltd.＞ We heartily welcome MUFG’s appointment as a National Stadium Partner. Not only does MUFG have financial expertise, but its proactive approach to cultural promotion and regional collaboration strongly resonates with the vision of the National Stadium we are aiming for. We are extremely pleased and honored to be working together with you. The National Stadium is a “holy ground for Japanese sports” for athletics, soccer, rugby, and other sports, and has also long been a “coveted stage” for the music and entertainment industries. We aim to preserve this glorious tradition and history while further developing it. From the stadium, we will fulfill our role as the “heart of society,” connecting and circulating sports, music, culture, and the community, and realizing an environment in which the enthusiasm of sports and the excitement of culture can be shared throughout society. I have deep respect for the history of the National Stadium, the many moving moments and memorable moments it has produced, and for all the athletes, fans, and people who have supported this venue. We are honored to be appointed as a National Stadium Partner and to participate in JNSE’s vision of transforming the National Stadium into a world-class national stadium. MUFG’s purpose is “To be a force for global progress.” As a global, integrated financial group that supports industry and growth, we leverage our strength in building broad connections with all stakeholders from a neutral standpoint. Leveraging our business foundation and track record of social contribution activities, we will work with various industries, organizations, and stakeholders to realize the vision and concept of the new national stadium, address social issues, and create innovation. Our 150,000 group employees will work with ambition, determination, and responsibility to create a stadium that is loved and appreciated by many. “Through stadium management, we will accelerate the growth of the sports world and the creation of social value.” Based on this belief, we, along with our four other constituent companies, participated in the operation of the National Stadium and established JNSE last year. By making maximum use of the assets possessed by each constituent company, including advanced ICT technology, facility maintenance and management know-how, extensive knowledge of regional revitalization projects, and a track record of performance management as a content holder, we aim to make the National Stadium a “world-class national stadium.” We are extremely pleased and encouraged to have MUFG as a powerful partner to help us achieve this. As “Japan’s flagship stadium,” we will work together to ensure that MUFG Stadium continues to be a stage that moves people’s hearts and contributes to the development of the sports and entertainment industry. ＜Kun Ashitate, Chairman, Japan Sport Council＞ I would like to express my respect to JNSE for proposing a pioneering business model that demonstrates the development potential of stadiums to society and for their ambitious stadium reforms that aim to transform them from cost centers into profit centers. We believe that the selection of our national stadium partner is part of this effort. We look forward to seeing further progress in the future as we work to create a stadium that is loved and enjoyed by many people, including the people of Japan and Tokyo. The National Stadium is a place that holds special memories and emotions for Japanese soccer. I am very encouraged and excited to see this iconic stadium enter a new phase under the strong partnership between JNSE and MUFG. The trend of increasing the value of stadiums through naming rights while preserving the history and traditions inherent in stadiums is gaining momentum worldwide. I believe this is the first step toward setting a new standard for Japan’s national stadium. I hope this initiative will not only enhance the value of soccer in Japan, but sports as a whole, further enriching stadium experiences and fan relationships in the future. When I was involved in the design of the National Stadium, I kept thinking about what Japan means. There are many buildings bearing the name “National Stadium,” but because tens of thousands of people will gather and cheer, the type of vessel it represents is deeply connected to how Japan is defined. We used wood from all 47 prefectures. We proposed an open, horizontal space. It will be a vessel not only for sports but also for culture. And with the addition of a new, powerful private-sector partner, this vessel will further demonstrate its power and shine. About Japan National Stadium Entertainment Co., Ltd. Our company was established as a special purpose company to take on the new management business of the National Stadium from April 2025, with investment from four companies: NTT DOCOMO, Inc., Maeda Corporation, SMFL Mirai Partners Co., Ltd., and the Japan Professional Football League. While carrying on the vision of the previous operator, the Japan Sport Council, we aim to further improve the stadium’s operational efficiency and increase revenue by incorporating the perspectives and know-how unique to a private company. We will carry on the glorious National Stadium brand into the future, and create new value for the National Stadium by hosting top-level sporting and cultural events, providing a
next-generation stadium experience, and building a community that transcends the local area. Company website: https://jns-e.com/ Trade name Japan National Stadium Entertainment Co., Ltd. Head Office Location 10-1 Kasumigaoka-cho, Shinjuku-ku, Tokyo Investing Companies NTT Docomo, Inc. Maeda Corporation SMFL Mirai Partners Co., Ltd. Japan Professional Football League (Public Interest Incorporated
Association) Business Purpose General management work, operation work, maintenance work, and voluntary work for the National Stadium Representative Director and President Takeuchi Koji
https://www.mufg.jp/index.html Trade name Mitsubishi UFJ Financial Group, Inc. Head Office Location 1-4-5 Marunouchi, Chiyoda-ku, Tokyo Major Subsidiaries and Group Companies Mitsubishi UFJ Bank, Mitsubishi UFJ Trust and Banking Corporation, Mitsubishi UFJ Securities Holdings, Mitsubishi UFJ NICOS, Mitsubishi UFJ Asset Management, ACOM, and others Business Purpose 傘下子会社およびグループの経営管理、ならびにそれに付帯する業務 取締役 代表執行役社長 グループCEO 亀澤 宏規 当リリースの詳細について