Mysurance Inc.’s Oshikatsu Cancellation Insurance Wins the 2025 Good Design Award
Mysurance Co., Ltd. Press Release: October 15, 2025 Oshikatsu Cancellation Insurance Wins the 2025 Good Design Award -Announcement of the Award Commemorative Campaign Sponsored by Mysurance- Mysurance Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hiroomi Shimizu; hereinafter “Mysurance”), a subsidiary of Sompo Japan Insurance Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Koji Ishikawa), which operates a small-amount, short-term insurance business, and Oshicoco Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kaho Tada; hereinafter “Oshicoco”), have teamed up to develop “Oshikatsu Cancellation Insurance,” which has been awarded the 2025 Good Design Award (sponsored by the Japan Institute of Design Promotion). To commemorate this award, we are launching the “Good Design Award Commemoration! Oshikatsu Expedition Support Campaign.” We sincerely hope that this campaign will help more otaku learn about Oshikatsu Cancellation Insurance and help alleviate the financial burden of canceling trips to see their favorite idols. Please see the end of this release for campaign details. Following the “My Car PROTECT Toyota Mini Vehicle Insurance” award in 2024, Mysurance has become the first company in the insurance industry to win the Good Design Award two years in a row. 1. What is Oshikatsu Cancellation Insurance? We have launched a dedicated “Oshikatsu Cancellation Insurance” website to address the “otaku expedition” that drives fans who want to travel both
domestically and internationally to meet their favorite idols and who want to put their Oshikatsu funds to good use. We hope to raise awareness of the existence of cancellation insurance and to explain the insurance product in an easy-to-understand manner.
https://prcdn.freetls.fastly.net/release_image/76752/39/76752-39-d02344a5e4b11f5226a3e874ddb93e68-1440×986.png
outstanding in that it has created a new point of contact with users by retranslating a rigid financial product like insurance into the cultural context of “oshikatsu.” The dedicated website, which converts technical terminology into otaku jargon and uses four-panel comics and real-life stories, encourages empathy and personalization even among younger generations who have historically been reluctant to take an interest in insurance. It goes beyond simple UI/UX improvements, redefining “insurance payouts = loss compensation” as “funds to reunite with your favorite idol,” making it a service design that transforms finance into a positive experience. Furthermore, playful implementations such as customizing the UI based on the color of your favorite idol convey the company’s seriousness and understanding of culture, earning it support from users. Their commitment to not only compensating for financial losses but also building a social infrastructure that allows people to enjoy the things they love with peace of mind points to new possibilities for design that connects systems and culture. 3． What is the Good Design Award? The Good Design Award is Japan’s leading design evaluation and promotion program, inheriting the Good Design Product Selection System established in 1957. As a global design award attended by many companies and organizations both in Japan and overseas, it is held annually with the aim of improving quality of life and utilizing design to solve social issues and themes. The “G Mark,” the symbol of the award, is widely recognized as a symbol of excellent design. The official Good Design Award website is here 4. About the “Good Design Award Winning Commemoration! Oshikatsu Expedition Support Campaign” We are launching the “Good Design Award Winning Commemoration! Oshikatsu Expedition Support Campaign.” Campaign period October 15, 2025 15:00 to October 31, 2025 23:59 Prize
https://prcdn.freetls.fastly.net/release_image/76752/39/76752-39-abee5eca9b1ee590b812fcb4a086006b-3900×2940.jpg Nikon binoculars (ACULON T02 10×21): 5 winners Enjoy close-ups of your favorite scenes, such as the artist’s facial expressions or
performance. With 10x magnification, you can see the scenes you want to see even more closely. The immersive experience makes you feel like you’re in the front row, bringing you closer to the artist and creating a truly special experience. Its compact size (195g) makes it unobtrusive for live shows, concerts, theaters, stadiums, and more.
https://prcdn.freetls.fastly.net/release_image/76752/39/76752-39-52dce1a2d3acd349ec9c368b0cec0135-416×437.png Digital Oshikatsu Amulet: 100 Winners This is a charm distributed by Mysurance as a subscriber benefit. This charm is a special one that has been blessed by Kurumazaki Shrine in Kyoto, a shrine famous for its god of performing arts.
https://prcdn.freetls.fastly.net/release_image/76752/39/76752-39-d4c4c46e003912dbd716dbbde2c45198-1280×1280.jpg 3D Digital Oshikatsu Amulet (Actual Amulet): 1 Winner This is the most popular “Winner’s Good Seat (Red)” from Oshicoco’s popular “Oshi-suki Mamori” product.
https://prcdn.freetls.fastly.net/release_image/76752/39/76752-39-c07a73f8ffb6d2394f019b7622995418-601×607.png Oise-san Purifying Salt Spray: 20 people Just give it a quick spritz before checking your ticket or seat. It’s also a popular item for supporting your favorite idol. *Digital prizes will be distributed via a dedicated URL. Redistribution or resale of digital prizes and download URLs is prohibited. *Prizes cannot be returned or exchanged. *Images are for illustrative purposes only. How to apply 1. Follow Mysurance official X account @mys_oshikatsu. 2. Like and quote repost this campaign post. 3. Please include all of the following in your quote repost: ・Hashtag: #oshikatsucancellationinsurance ・Mention: @mys_oshikatsu ・The name of your favorite idol and the name of the event you plan to attend (or want to attend) ・”Your passion for the expedition” *For details about the campaign, please check the post on Mysurance Official X (@mys_oshikatsu). Winner announcement • Winners will be contacted via X’s direct message (DM). Please be wary of suspicious DMs pretending to be from Mysurance. • Winners will be notified around mid-November. • Winners will be asked to fill out a form to enter their personal information (name, address, phone number, email address, etc.) required to ship their prize. The information you provide will be used only for the purpose of shipping the prize and will be promptly destroyed after shipping is complete. Notes • When applying, please abide by X’s Terms of Use. • This campaign is not associated with, supported, endorsed, or administered by X. • Mysurance assumes no responsibility for any communication environment problems, damage to or loss of posted data, etc. • Winners will be notified via direct message (DM) from the official X account. If your settings do not allow you to receive DMs, your winnings may be void. • The winning rights cannot be transferred, exchanged for cash, or resold to a third party. • If fraudulent applications, false statements, or content contrary to public order and morals are found, the application and winning will be void. • If the address is unclear or the prize cannot be delivered due to relocation, the prize may be forfeited. • Prizes are subject to change without notice. Application terms For detailed application terms and conditions, please see the dedicated page below. Application Terms Page Mysurance Co., Ltd. Marketing Department Public Relations Group sys_marketing@mysurance.co.jp Oshicoco Co., Ltd. Public Relations Contact contact@oshicoco.co.jp *We do not accept inquiries regarding the lottery method or winning. Thank you for your
understanding. Copyright ©
Corporation All Rights Reserved.