Oshicoco Co., Ltd.’s Oshikatsu Cancellation Insurance Wins the 2025 Good Design Award
Oshicoco Co., Ltd. Press Release: October 15, 2025 Oshikatsu Cancellation Insurance Wins the 2025 Good Design Award -Announcement of the Award Commemorative Campaign Sponsored by Mysurance- October 15, 2025 Mysurance Co., Ltd. Oshicoco Co., Ltd. Mysurance Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hiroomi Shimizu; hereinafter “Mysurance”), a subsidiary of Sompo Japan Insurance Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Koji Ishikawa), which operates a small-amount, short-term insurance business, and Oshicoco Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tada “Oshikatsu Cancellation Insurance,” developed in collaboration with Oshicoco and Kaho (hereinafter “Oshicoco”), has been awarded the 2025 Good Design Award (sponsored by the Japan Institute of Design Promotion). To commemorate this award, we are launching the “Good Design Award Celebration! Oshikatsu Trip Support Campaign.” We sincerely hope that this campaign will raise awareness of Oshikatsu Cancellation Insurance and help alleviate the financial burden of canceling trips to see your favorite idol. Please see the end of this release for campaign details. Following its “Beloved Car PROTECT Toyota Mini Vehicle Insurance” award in 2024, Mysurance is the first company in the insurance industry to win the Good Design Award for two consecutive years. 1. What is Oshikatsu Cancellation Insurance? We have launched a dedicated “Oshikatsu Cancellation Insurance” website to address the “otaku expedition” that we face, and to help those who want to travel both domestically and internationally to meet their favorite idols and use their Oshikatsu funds effectively. We want to raise awareness of the existence of cancellation insurance and explain the insurance product in an easy-to-understand manner.
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development of “Oshikatsu Cancellation Insurance” and Mysurance’s thoughts on this initiative, please see here – For the introduction page on the Good Design Award website, please see Click here 2. Comments from the Good Design Award Jury This initiative is
outstanding in that it creates a new user touchpoint by retranslating a financial product like insurance into the cultural context of “oshikatsu.” The dedicated website, which converts technical terminology into otaku jargon and features four-panel comics and real-life stories, encourages empathy and personalization even among younger generations who have historically been less interested in insurance. Going beyond simple UI/UX improvements, the concept of redefining “insurance payouts = loss compensation” as “funds to reunite with your favorite idol” is a service design that transforms finance into a positive experience. Furthermore, playful
implementations such as UI customization based on the color of the favorite idol convey the company’s seriousness and understanding of the culture, earning support from users. This initiative, which not only compensates for economic losses but also seeks to build a social infrastructure where people can enjoy what they love with peace of mind, demonstrates new possibilities for design that connects institutions and culture. 3. What is the Good Design Award? The Good Design Award is Japan’s leading design evaluation and promotion program, inheriting the Good Design Product Selection System established in 1957. As a global design award attended by many companies and organizations both in Japan and overseas, it is held every year with the aim of improving the quality of life and utilizing design to solve social issues and themes. The “G Mark”, the symbol of the award, is widely known as a symbol of excellent design. The official Good Design Award website is here 4. About the “Good Design Award Commemoration! Oshikatsu Expedition Support Campaign” We are launching the “Good Design Award Commemoration! Oshikatsu Expedition Support Campaign.” Campaign Period October 15, 2025, 3:00 PM – October 31, 2025, 11:59 PM Prize
https://prcdn.freetls.fastly.net/release_image/95735/155/95735-155-f3e1b66af710bcd12cbf44e10f708124-3900×2940.jpg Nikon binoculars (ACULON T02 10×21): 5 people Enjoy close-ups of the artist’s facial expressions, performance, and other scenes you want to see. With 10x magnification, you can get an even closer look at the scenes you want to see. The immersive experience of being in the front row brings you closer to the artist, creating a truly special experience. Its compact size (195g) makes it unobtrusive for live shows, concerts, theaters, stadiums, and more.
https://prcdn.freetls.fastly.net/release_image/95735/155/95735-155-95dcbc22cd3b3ea7d773fcfbc39da90c-416×437.png Digital Oshikatsu Amulet: 100 Winners This amulet is distributed by Mysurance as a subscriber benefit. This amulet is a special one that has been blessed by Kurumazaki Shrine in Kyoto, a shrine famous for its god of performing arts.
https://prcdn.freetls.fastly.net/release_image/95735/155/95735-155-577e804622ca3db62f1f4442e36eed44-1280×1280.jpg 3D Digital Oshikatsu Amulet (Actual Amulet): 1 Winner This is the most popular “Winner/Good Seat (Red)” from Oshicoco’s popular “Oshi-suki Mamori” product.
https://prcdn.freetls.fastly.net/release_image/95735/155/95735-155-e721e04dcc709f3f4eef818267285251-601×607.png Oise-san Purifying Salt Spray: 20 people Just give it a quick spritz before checking your ticket or seat. It’s also a popular item for supporting your favorite idol. *Digital prizes will be distributed via a dedicated URL. Redistribution or resale of digital prizes and download URLs is prohibited. *Prizes cannot be returned or exchanged. *Image is for illustrative purposes only. How to Apply 1. Follow the official Mysurance X account @mys_oshikatsu. 2. Like and quote repost this campaign post. 3. Include all of the following in your quote repost: ・Hashtag: #oshikatsucancellationinsurance ・Mention:
@mys_oshikatsu ・Name of your favorite idol and the name of the event you plan to attend (or want to attend) “Passionate passion for the expedition” *For campaign details, please check the post on Mysurance Official X (@mys_oshikatsu). Winner Announcement – Winners will be contacted via X’s direct message (DM). Please be wary of suspicious DMs pretending to be from Mysurance. – Winners will be notified around mid-November. – Winners will be provided with a form to enter personal information (name, address, phone number, email address, etc.) required for prize delivery. The information you provide will be used only for the purpose of delivering the prize and will be promptly destroyed after delivery is complete. Notes – Please comply with X’s terms of use when applying. – This campaign is not sponsored, endorsed, or operated by X. – Mysurance assumes no responsibility for communication environment problems, damage to or loss of posted data, etc. – Winners will be notified via direct message (DM) from the official X account. If your settings do not allow you to receive DMs, your winnings may be void. – Winning rights cannot be transferred, exchanged for cash, or resold to a third party. – If fraudulent entries, false statements, or content contrary to public order and morals are found, the entry and winning will be void. – If the address is unclear or the prize cannot be delivered due to relocation, etc., the entry may be void. – Prize contents may change without notice. Application Terms and Conditions For detailed application terms and conditions, please see the dedicated page below. Application terms page [Contact Us] Mysurance Co., Ltd. Marketing Department, Public Relations Group sys_marketing@mysurance.co.jp Oshicoco Co., Ltd. Public Relations Officer contact@oshicoco.co.jp *We do not accept inquiries regarding the lottery method or winning. Thank you for your understanding. Copyright ©
Corporation All Rights Reserved.