Receiving positive feedback from Fuji TV, NHK, and Nakata Atsuhiko’s YouTube University! “The Self-Esteem Textbook” has been reprinted 31 times and has sold over 740,000 copies in total. What’s the reason it continues to be read today? Image
URL: Self-affirmation academy Press release: October 15, 2025 To Members of the Press It’s been well-received on Fuji TV, NHK, and “Atsuhiko Nakata’s YouTube University”! “The Self-Esteem Textbook” has been reprinted 31 times and has sold over 740,000 copies in total. What’s the reason it continues to be read today? [31st printing, a
long-selling series with over 740,000 copies sold]
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https://prcdn.freetls.fastly.net/release_image/132490/18/132490-18-e85bed22ad98c05eb8b44998e473b95f-970×600.jpg ■What is the hot keyword “self-esteem”? “Japanese children have low self-esteem.” This reality, revealed by surveys by the OECD and the Cabinet Office, has led the government to introduce measures to improve the situation. However, this problem is not limited to children. Lack of self-confidence, not being able to like
yourself—many adults feel this way. In 2018, a post on an anonymous message board asking, “How can I develop self-esteem?” became a hot topic, sparking empathy and discussion.
https://prcdn.freetls.fastly.net/release_image/132490/18/132490-18-32438b7561f5dd67eba0379a2c3fedc2-1020×1500.jpg ■The more you try to “improve,” the more counterproductive it becomes?
–A suggestion from author Akira Nakajima Nakajima says: “The more strongly you try to improve your self-esteem, the more likely it is to have the opposite effect.” This is because the effort to “improve” can actually result in you focusing only on your own shortcomings, making you feel more self-deprecating and thinking, “I just can’t do it.” This book proposes the idea of ”elevating” rather than “raising.” ■Raise your self-esteem, not raise it — A new way to cultivate self-esteem Self-esteem is not something that can be forced, but rather something that naturally “rises” with the help of your environment, habits, and relationships. Based on this perspective, this book introduces the six elements that make up self-esteem, practical training you can put into practice in your daily life, and numerous tips you can try right away. As you read, you’ll see a change in your mind without even realizing it.
https://prcdn.freetls.fastly.net/release_image/132490/18/132490-18-b6926776e283c90bbd5a2e48b78634e9-613×900.jpg ■ Structure and Key Points of “Self-Esteem Textbook” 【Prologue】 ・Realizing the feeling that “I might have low self-esteem” ・The trap of automatic thoughts like “It’s impossible anyway…” ・How to escape the self-denial loop Chapter 1: Three Truths about Self-Esteem Self-esteem is constantly fluctuating. There are various ways to improve it. It’s best not to try to forcefully improve it. Chapter 2: Cultivating Six “Self-Emotions” Self-Esteem: Building a Flexible Self-Center Self-Acceptance: The Strength to Get Back Up Again and Again Self-Efficacy: The Courage to Continue Taking on Challenges Self-Confidence: The Ability to Turn Chance to Your Advantage Self-Determination: The Ability to Make Independent Decisions Self-worth: The ability to feel connected to society Chapter 3: Five Daily Exercises Imagery (life chart, timeline) Reframing (turning negative thoughts into positive ones) Anger management (how to deal with emotions) Affirmations (self-declarations) Baby steps
(accumulating small successes) Chapter 4: How to Instantly Increase Your Self-Esteem Organize your environment (redecorating, cleaning) Move your body (self-hugging, exercise) Stimulate your five senses (aromatherapy, music, color, food)
https://prcdn.freetls.fastly.net/release_image/132490/18/132490-18-45cf8511996bb553d0a28572c9ffd1e4-300×300.jpg ■To everyone–“The power to believe in yourself” “I hate myself for things not going well.” “I want to be more positive, but I can’t.” “Comparing myself to others makes me feel down.” Whenever you find yourself feeling this way, pick up this book. Self-esteem is a mental strength that anyone can develop. This book will help you regain that strength little by little with each read. This book will accompany you through life and gently push you forward. The Self-Esteem Textbook will continue to be your partner, supporting you in your ability to value yourself.
https://prcdn.freetls.fastly.net/release_image/132490/18/132490-18-e3fd248a6f6fd059afb5003b28688335-1982×1486.png Teru Nakajima (Teru Nakashima) Self-esteem expert: Akira Nakajima Bestselling author with over 740,000 copies sold A miraculous psychological counselor Representative director of the Japan Self-Esteem Association/Chairman of the Self-Esteem Academy. He has developed his own theory of self-esteem and cultivates human resources, having over 30,000 students. Using techniques such as psychology, neuroscience, and NLP, he has developed 120 unique coaching methods and issued certifications. To date, he has mentored over 15,000 people, including CEOs of listed companies, Olympians, and actors. As the charismatic figure who gave birth to the self-esteem movement, he continues to live his life with the mission of
“communicating the importance of self-esteem to everyone and encouraging independent living,” and in addition to running the Positive Psychology Association and Kijuku, which explores new ways of living, he also hosts courses such as the Self-Esteem Counselor Course, the Self-Esteem Child Education Course, and the Self-Esteem Coaching Course, to spread awareness of Nakajima-style mental methods. Every month, he trains and produces over 500 mental counselors, coaches, trainers, and therapists. ● Publications Representative works include, “A textbook on self-esteem that will help you think “It’s okay” no matter what” (SB Creative), “Just look at it every day! 365-day self-esteem book” (SB Creative), “How to develop an “I don’t care” mindset: lessons in acquiring ambiguity” (KADOKAWA), “Confidence Switch: 39 positive habits to start from age 10” (Impress), “A guide to depressed feelings: increasing self-esteem” (Kizuna Publishing), and many more. ● Seminar and lecture themes – Self-esteem methods to get closer to “the person you want to be” and “your true self” – Turn HSP into a weapon! A guide to your overly sensitive self – The true nature of courage revealed from Adlerian psychology – A well-being way of working seen from a psychological perspective — mental health that brings energy to your work – Catchphrases can change your life! Verbal Habits to Boost Your Mental Immunity [Areas of Expertise] Self-Esteem / Independent Human Resource Development / Mental Health / Management [Seminar/Lecture Genre] General Mental Health / Adlerian Psychology / HSP / Independent Management Theory / Leadership Theory [New Release] The Art of Creating Love (KADOKAWA) Release Date: Thursday, November 20, 2025 ■Organization Overview Organization name: Self-Affirmation Society, General Incorporated Foundation Address: 1-8-2 Ebisu Nishi,
Shibuya-ku, Tokyo 150-0021 Representative Director: Teru Nakajima Business: Development and provision of educational programs, social awareness activities to enhance self-esteem Official website: https://ac-jikokoutei.com/ Contact: https://ac-jikokoutei.com/contact/ For more information about this release