[Shinsei Publishing Co., Ltd.] Daytime sleepiness is a sign of something “abnormal”! “Easy-to-understand Business Education: New Common Sense About Sleep” overturns common sense about sleep, on sale Thursday, October 16th! Image
URL: Shinsei Publishing Co., Ltd. Press release: October 16, 2025 To Members of the Press Daytime sleepiness is a sign of something “abnormal”! “Easy-to-Understand Business Education: New Common Sense About Sleep” will overturn common knowledge about sleep, and will be released on Thursday, October 16th! Making what’s difficult easy for everyone. Shinsei Publishing Co., Ltd. (Head office: Taito-ku, Tokyo; President and CEO: Yasuhiro Tominaga), a publisher that has produced numerous practical books with the motto, will release “Quickly Understand Business Knowledge: New Common Sense About Sleep” on Thursday, October 16, 2025. 【Amazon】
https://www.amazon.co.jp/gp/product/4405120463
https://prcdn.freetls.fastly.net/release_image/142352/86/142352-86-6281c31ff1b0754f55ae491c780d04e5-1867×2700.jpg ★★The series has sold over 1 million copies!★★ “New Common Sense About Sleep” is now available in the “Easy-to-Understand Business Education” series! Japanese people are sleep-deprived compared to other countries. According to some data, approximately one in ten people suffer from insomnia. Businesspeople, in particular, often develop insomnia from unconscious sleep deprivation. Perhaps in response to this trend, businesses related to sleep, such as comfortable bedding, supplements, and sleep apps, are growing rapidly. The market size is estimated to reach approximately 6 trillion yen in 2024 and over 14 trillion yen by 2030.
https://prcdn.freetls.fastly.net/release_image/142352/86/142352-86-94133003ba4109998a8d13c3fb238a25-970×600.jpg Sleep is necessary not only for physical rest, but also for brain reconstruction and immune regulation. Lack of sleep has a negative impact on health, work performance, and ultimately on a country’s economic strength. If every Japanese person made an effort to get the appropriate amount of sleep, we could prevent economic losses worth tens of trillions of yen.
https://prcdn.freetls.fastly.net/release_image/142352/86/142352-86-70265adc55db39603fee7c07fdb6fe6e-970×600.jpg The only way to eliminate sleep debt (i.e., lack of sleep) is to sleep. The important thing is to reduce your weekday sleep debt, even if only a little. In other words, it’s important to go to bed 30 minutes earlier than usual.
https://prcdn.freetls.fastly.net/release_image/142352/86/142352-86-521dcdf7f14de8935536bc8e28a382ec-970×600.jpg Also, staying up all night is the same as drinking about three large bottles of beer and becoming intoxicated, so even if you push yourself at work or study, your brain’s memory retention and information processing ability will be greatly reduced. This book is the first to be supervised by Takeshi Sakurai, Vice Director of the International Institute for Integrative Sleep Medicine (WPI-IIIS) at the University of Tsukuba, who received the 2025 Science and Technology Award. This book uses illustrations to explain the “new common sense about sleep,” which shows that the common sense about sleep that has been held up until now is incorrect. Chapter 1: Common Sense About Sleep Chapter 2: The Unknown World of Sleep Chapter 3. Tips for a good night’s sleep you can use starting tomorrow Chapter 4. Sleep hacks for business people ■Author Information Takeshi Sakurai Professor, Faculty of Medicine, University of Tsukuba, and Vice Director, International Institute for Integrative Sleep Medicine. Doctor of Medicine. His research themes include “the physiological roles of neuropeptides,” particularly “elucidating functions related to arousal and emotion,” “searching for novel physiologically active peptides,” and “functional and structural elucidation of the sleep-wake control system.” While studying at the University of Tsukuba Graduate School, he isolated the receptor for the vasoconstrictor endothelin. He then moved to the University of Texas Southwestern Medical Center, where, together with Professor Yanagisawa Masashi, he discovered orexin, which is involved in the onset of narcolepsy. He discovered the Q neuron, which induces a hibernation-like state, and succeeded in inducing an artificial hibernation-like state in mice and rats. He is a leading authority on sleep research. His books include “How is the Mind Born? Emotions Revealed with the Latest Neuroscience,” “The Science of Sleep: Why Do We Sleep and Why Do We Wake? Revised New Edition,” and “The Science Fiction Brain and the Real Brain: How Possible Is It, and Why Is It Impossible?” (all published by Bluebacks). ■Bibliographic Information “Easy-to-Understand Business Knowledge: New Common Sense About Sleep” Supervisor: Takeshi Sakurai Publisher: Shinsei Publishing Co., Ltd. Price: 1,650 yen (tax included) Release date : October 16, 2025 Specifications: 46-size / 160 pages 【Bibliographic Page】
https://www.shin-sei.co.jp/np/isbn/978-4-405-12046-4/ 【Release Inquiries】 Shinsei Publishing Co., Ltd. Editorial Department TEL 03-3831-0743 / Fax 03-3831-0758 E-mail editor@shin-sei.co.jp 2-24-10 Taito, Taito-ku, Tokyo 110-0016 automatically, so please do not reply.