Take a peek at Shohei Miura’s realistic morning routine!? Special movie available from Thursday, October 16th
BJC Co., Ltd. Press Release: October 16, 2025 Take a peek at Shohei Miura’s realistic morning routine!? The special movie will be released on Thursday, October 16th. The “SPICARE Men’s Series” is born from SPICARE’s V3 Foundation BJC Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City; Representative Director: Masataka Yamamoto) will release the “Men’s Series” from “SPICARE,” which delivers salon-quality care with its HARI*1 formula, on Thursday, October 16th. In addition, a special movie featuring SPICARE ambassador Shohei Miura has been released. Miura also provided some comments about the new product, so be sure to check it out. Image
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https://prcdn.freetls.fastly.net/release_image/55297/33/55297-33-b7fd3d1fddb28632b4a791d9ccd72977-1025×820.jpg SPICARE, which delivers salon-quality care with its HARI*1 formula, has finally released the brand’s first ever product. Men’s
Skincare”SPICARE Men’s Series. Like the wildly popular “V3
Foundation,” which has sold over 6 million units*2, this foundation uses Spicare’s exclusive HARI “Inospicule*3” and “Glow Spicule*4.” A formula unique to Spicare. While addressing men’s skin concerns, this product is formulated with HARI*1 for efficient results. With good care, you can easily achieve authentic HARI beauty even on busy days. Keep your skin healthy with three simple steps: cleanse, moisturize, protect, and enhance Provide anti-aging care*5 for skin you can be confident in. Special movie starring Shohei Miura released! To coincide with the release of the “SPICARE Men’s Series,” we’re releasing a special movie starring brand ambassador Shohei Miura. Be sure to check out Miura’s realistic morning skincare routine! Pay attention to Miura’s expression as he experiences the pleasant, toned skin he feels with the simple 3-step “SPICARE Men’s Series” skincare routine! ■Overview Release date: Thursday, October 16, 2025 SPICARE Men’s Series “SPICARE Men’s Hajimaru Hen”:
https://youtu.be/A-Aef8IH5T0 Shooting Story The video begins on a sunny morning, with Shohei Miura waking up from bed and opening the curtains. Putting on a shirt, Miura, with a sleepy look on his face, heads downstairs. He is then shown brushing his teeth as the morning sun streams in. After brushing his teeth, Miura moves on to washing his face. He lathers up the cleanser and washes his face, narrating that “men’s skin is dirtier than you’d think.” After gently drying himself with a towel, he mixes together a two-layered toner
reminiscent of waves, takes it into his hands, and applies it to his skin. He then tops it off with the soothing, stimulating All-in-One Serum from HARI*1, and gently touches his skin while checking himself in the mirror. Finally, we get a close-up look at Miura, whose skin is moisturized and conditioned with skincare, and conclude with the narration, “SPICARE Men’s begins.” Filming Anecdotes This movie is filled with Shohei Miura’s natural charm in every scene. ◇In the morning scene in bed, Miura appears in a relaxed outfit of a gray tank top and sweatpants. When he yawns and shows a natural expression, the staff on set erupts in cheers of “That’s great, the natural atmosphere is wonderful,” creating a harmonious atmosphere. ◇In the bathroom scene, Miura puts on a white shirt, instantly exuding a mature sexiness that tightens the atmosphere on set. It was impressive to see him actively calling out to the director, repeatedly checking his hand movements and where he touched his face, and carefully discussing with the staff how his skin’s luster would look. ◇During the product use scene, they listened intently to instructions and even chatted about how they thought the product would penetrate better. In the end, they got the OK on the first try, giving us a glimpse of both their professional concentration and gentle personality. Cut image Image
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https://prcdn.freetls.fastly.net/release_image/55297/33/55297-33-0565fab3df96efb0d67521a260151dcb-1603×901.png Interview with Shohei Miura ■What was your impression of the “SPICARE Men’s Series” after actually using it? I think the use of HARI*1 is a distinctive feature, so please tell us about your experience using it. First of all, I was surprised that such a professional-quality new product has been released in the “SPICARE Men’s Series! I’ve used everything from the face wash to the serum, and I feel like my skin is being toned. I’m also an ambassador for V3 Foundation, and the familiar HARI*1 from that series is also included in this one, so it’s a bit of a new sensation, but when I actually use it, I can really feel it penetrating*4 into my skin. ■Do you have a favorite product among them? Toner! When we launched the “SPICARE Men’s Series,” I spoke with developer Takako Fujiki. When we asked each other what kind of product would be best, I told her, “I love the ocean, so I’d like something with an ocean-like feel!” The blue oil in the toner evokes the image of the ocean, which I think is beautiful. It also penetrates deeply into the skin*4, so I love it. ■What effect of the “SPICARE Men’s Series” do you most appreciate for your skin? Facial cleansing. I wear foundation at work, so when I use it at those times, I feel a strong sense of moisture and firmness in my skin. Recommended for people of all ages. Please give it a try. ■Please tell us what you look for in skincare. Are there any concerns you have, including those specific to men’s skin? This product reduces the stinging sensation after shaving, as well as the stickiness and shine caused by sweat, and also provides moisture. As the name “Men’s Line” suggests, this product is recommended for men. ■ The “SPICARE Men’s Series” is characterized by its simplicity but high functionality. What do you think about that? I’m a bit of a lazy person myself, but with this series, I wash my face, apply lotion, and use serum! It only requires these three steps, so it’s best if it’s easy for anyone to do. I think it’s “simple but highly functional.” ■As we enter September, it’s time to enjoy autumn. What kind of autumn do you want to have, Miura-san? This fall…it’s still hot, so I’ll be careful about my health. As the sticky season turns into a dry one, I’ll be using this product to care for my skin. ■So, does that mean it’s autumn, the season for beauty? That’s right! I also play golf, so I’d like to take good care of my skin and enjoy both my work and personal life. Profile
https://prcdn.freetls.fastly.net/release_image/55297/33/55297-33-93666f361b6e39891b9ee578bff50a21-2025×2700.jpg Shohei Miura Born June 3, 1988. Originally from Tokyo. Affiliated with Burning Production. Made his acting debut in the drama “Gokusen” (2008), and in recent years has appeared in works such as “Ossan Zurabu Returns” and the historical drama “To You, the Light.” Won the Best New Actor Award at the 34th Japan Academy Awards for his role in the 2010 film “The Last Message: Umizaru.” SPICARE Men’s Series Product Overview Spicare Men’s Cleanser [Facial Cleanser] Image
URL: https://prcdn.freetls.fastly.net/release_image/55297/33/55297-33-3b1cd25a63a6dd48915057d630d9deda-158×407.jpg ◇Release date: Thursday, October 16, 2025 ◇Price: ¥3,300 (tax included) ◇Capacity: 160g For these skin concerns… ●Clearly eliminates blackheads caused by clogged pores and dead skin cells. ●This gel cleanser lathers easily, making it easy to use on busy mornings and tired evenings. ●If you’re looking to save time or remove light makeup, you can use it in gel form without lathering. Spicare Men’s Toner [Lotion]
https://prcdn.freetls.fastly.net/release_image/55297/33/55297-33-2b2e4eabab36ce77b785f5c965c3b53b-106×407.jpg ◇Release date: Thursday, October 16, 2025 ◇Price : 4,400 yen (tax included) ◇Capacity: 130ml For these skin concerns… ●A two-layer lotion that balances skin’s oil and moisture and prevents shine. ●Two types of HARI*1 keep men’s skin, prone to irritation, healthy while providing pleasant moisture. ●A refreshing, cool sensation provides comfortable care for your skin after shaving. Spicare Men’s All-in-One Serum [Serum]
https://prcdn.freetls.fastly.net/release_image/55297/33/55297-33-10654c30d56acaa87a07a1458d5f3b53-96×407.jpg ◇Release date: Thursday, October 16, 2025 ◇Price : 5,500 yen (tax included) ◇Capacity: 50ml For these skin concerns… ●This all-in-one, high-performance serum “nourishes, protects, and enhances” your skin, making it perfect for men who don’t want to use multiple products. ●The power of HARI*1 helps men’s skin, which is prone to various stresses, to become healthy, firm, and hydrated. Company profile ■SPICARE Series Sales Company Name: BJC Co., Ltd. Representative Director: Masataka Yamamoto Business: Sales of skincare products, haircare products, and various other beauty and health-related items Address: 4F, Myoto Building, 4-18-2 Hakataekiminami, Hakata-ku, Fukuoka City, 812-0016 TEL: 092-202-7007 ■SPICARE Series Project Company Name: CHARIS&Co., Ltd. Representative Director: Fujiki Takako Business: Beauty product wholesale, product planning Address: 3-3-11 Kihara, Saga City, Saga Prefecture, 840-0015 *1 Inospicule: Hydrolyzed sponge (skin conditioning) Glowspicule: Silica (skin conditioning) *2 As of the end of September 2025 *3 Hydrolyzed sponge (skin
conditioning) *4 Silica (skin conditioning) *5 Age-appropriate care For more information about this release Press release attachments