[LVMH Moët Hennessy Louis Vuitton Japan LLC] Five LVMH Group Maisons Shined at the Osaka-Kansai Expo. Approximately 4.7 Million Visitors Visited the France Pavilion, Closing on High Appreciation
LVMH Moët Hennessy Louis Vuitton Japan LLC Press Release: October 16, 2025 Five LVMH Group Maisons shone at the Osaka-Kansai Expo. Approximately 4.7 million people visited the France Pavilion, and the event concluded on a high note. The Osaka-Kansai Expo 2025 concluded on October 13, 2025. Over the course of six months, the French Pavilion captivated approximately 4.7 million visitors through its exquisite spatial design by the LVMH Group and its outstanding exhibits symbolizing the country. Louis Vuitton and Dior made their presence felt in the permanent exhibitions, while Celine and Chaumet attracted many visitors in their limited-time special exhibitions. Moët Hennessy champagne, served at the pavilion’s bistro and special events, also enlivened the hearts of visitors. LVMH has had a strong presence in Japan for decades, playing a key role in a wide range of areas, including promoting Franco-Japanese relations and contributing to the domestic economy. Japan accounts for 9% of the Group’s sales and it is the largest French employer in Japan. It was a natural fit for the LVMH Group to participate as the main partner of the France Pavilion at Expo 2025 Osaka, Kansai, which will see a record-breaking 185-day event from April 13 to October 13, 2025, attracting a total of more than 25 million visitors. The 2025 Osaka-Kansai Expo, held at Yumeshima, was based on the theme of “Designing a Future Society Where Life Shines.” Based on this philosophy, the French Pavilion attracted particular attention with its “Hymne amore” (Anthem of Love), a universal message calling for international unity and cooperation.
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-f185751af132cca6852bb6f926571fc4-889×666.jpg
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-53f69c3d575a29fad3b841b63c175993-888×666.jpg (C)Victor Marvillet In the France Pavilion, LVMH enriched the visitor experience through five of France’s leading fashion houses. Louis Vuitton and Dior participated in the permanent exhibition, creating a space where art and tradition intertwine. Céline and Chaumet presented temporary exhibitions, and Moët Hennessy served as the pavilion’s hospitality partner.
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-e4ff50e1938e9d891ec16fb520521f08-759×506.jpg (C)Marco Cappelletti
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-a73c54d650a3b3328df9c010c7bb352f-835×553.jpg (C)Victor Marvillet
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-a21dc1150f4e1beda25e81f4bc365e90-759×569.jpg (C)Victor Marvillet
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-65fa0a6905b745239ef24dae8a322f1d-1034×759.jpg (C)Chaumet LVMH promoted the appeal of France at Expo 2025 Osaka, Kansai through its outstanding exhibition space and the appeal of its Maisons, which are highly acclaimed in Japan, and contributed significantly to the success of the French Pavilion. Furthermore, LVMH’s wide-ranging efforts and contributions in Japan through this Expo further deepened the relationship between LVMH and Japan.
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-2e24ed4084fed5cc03fa32689f966927-316×237.jpg (C)Victor Marvillet
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-74fa0d5154ecc57f7b31c203a87e57b4-315×236.jpg (C)Victor Marvillet
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-b7e20d838099cd43afa7be01d90b1fa1-632×473.jpg (C)Victor Marvillet Many unforgettable moments were created in the France Pavilion. The opening ceremony, held on April 13, was attended by Laurent Saint-Martin, Minister of Foreign Trade of France, actress and film director Sophie Marceau, who served as the French Pavilion ambassador, and Olympic judo gold medalist Teddy Riner. Also visiting the pavilion to celebrate the opening were LVMH Chairman and CEO Bernard Arnault, Louis Vuitton Chairman and CEO Pietro Beccari, Dior Chairman and CEO Delphine Arnault, and Celine CEO Severine Merle. “France Day” was held on September 13th, and Léa Seydoux, an ambassador for Louis Vuitton and the French Pavilion, led a human chain with visitors, representing a giant red thread (referring to the legend of the “red thread of fate”) connecting the French and Japanese pavilions. In addition, the popular French band Indochine performed in the Concert Hall for the first time in Japan, drawing an audience of over 1,500. Also, on Bastille Day, July 14th, Antoine Dupont, a Louis Vuitton ambassador and Olympic gold medalist for the French national rugby team, also served as an ambassador for the France Pavilion, made a special appearance. During his visit, he visited a workshop in Kyotango, which has close ties to LVMH Métiers d’Art, and experienced the world of exceptional Japanese craftsmanship.
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-b10a83f1fa455f177a98f9b6a5878734-487×649.jpg Sophie Marceau and Teddy Riner (C)Victor Marvillet
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-de11c632193cd486e4f97bb6b666c2c9-244×326.jpg Antoine Dupont (C)Victor Marvillet
https://prcdn.freetls.fastly.net/release_image/76467/17/76467-17-2a49f5b89646a1016096e1f9310b52c8-487×649.jpg Léa Seydoux (C)Victor Marvillet LVMH Maisons provided an unforgettable experience for visitors from around the world with their exceptional spatial design. In the permanent exhibition, Louis Vuitton and Dior captivated visitors with two special installations. • In collaboration with architect Shohei Shigematsu (OMA), Louis Vuitton presented an exhibition paying homage to “love for Japan” and “love for timeless craftsmanship.” In a library space featuring 84 trunks, a soundtrack, created in collaboration with the French Institute for Research in Acoustics and Music (IRCAM), reinterpreted the sounds of the atelier and expressed them in rhythm, resonated throughout the space. In the next space, a “sphere of trunks” brought to life by a video work by artist Daito Manabe invited visitors on a fantastical journey of the senses. • Celine and Chaumet held special exhibitions for a limited time. • The “CELINE MAKI-E” exhibition (April 13–May 11) reinterprets the iconic Céline Triomphe symbol and expresses a cultural dialogue through a collaboration between Japanese artist and filmmaker Takeshi Nakamura and the artist collective Hikoju Maki-e, which produces traditional lacquerware and fine art. This symbolic journey, expressed visually and conceptually, bridges rich traditions with contemporary art, highlighting the unparalleled savoir-faire that lies at the heart of everything Céline creates and its 55-year relationship with Japan. • As a high jewelry house that has been part of French history for over 240 years, Chaumet, as a naturalistic jeweler, has sublimated the natural form and movement of nature into its jewelry designs. As the final exhibit of the Expo, from September 1st to October 13th, Chaumet invited visitors into a visually immersive world that celebrated the beauty and harmony of nature that embodies its DNA, including the Maison’s iconic bee motif. LVMH For more information about LVMH, visit their official website: https://www.lvmh.co.jp/
