[Humming PR Office] “Humming Flare Aroma Beads” are born! Satomi Ishihara stars in the new “Humming Flare Aroma Beads” TV commercial, airing nationwide from Thursday, October 16th. Humming PR Office Press Release: October 16, 2025 “Humming Flare Aroma Beads” are born! Satomi Ishihara stars in the new “Humming Flare Aroma Beads” TV commercial, airing nationwide from Thursday, October 16th. Check out her smiling face as she enjoys her daily laundry, surrounded by colorful beads! An interview and behind-the-scenes video featuring Ishihara talking about exciting stories, challenges she wants to try, and items that make her happy will also be released on the same day!
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commercial’s filming, as well as behind-the-scenes footage, will also be released on Kao’s official YouTube channel on the same day. ■Humming Flair Aroma Beads Brand Site:
https://www.kao.co.jp/humming/flair/aromabeads/ In this TV commercial, Ishihara tries out the newly released “Humming Flair Aroma Beads,” and exclaims, “What is this? So fun! So cute!” at the colorful beads and the scent reminiscent of suddenly blooming flowers, transforming the everyday laundry into a joyful experience. Ishihara was surrounded by the scent of flowers even during filming, and says, “It was soft and gentle, and I had a happy time.” Please take a look at Ishihara’s natural, cheerful smile in the pop and cute world of “Humming Flare Aroma Beads.” ◆TVCM Overview Both the TVCMs “Birth of Aroma Beads (Coming Soon)” and “The Ultimate Fragrance Experience (Coming Soon)” feature “Humming Flare” The “Aroma Beads” are expressed in a pop and cute worldview. With a multitude of flowers appearing as if springing forth from the colorful beads that envelop Ishihara, and rhythmic music playing along with Ishihara’s smile, the image shows how an ordinary laundry routine can be transformed into a joyful experience. ●Title: “Birth of Aroma Beads (Coming Soon)” Edition (30 seconds) URL: [youtube http://youtube.com/w/?v=5cXdJpe8wDc] ●Title: “The Ultimate Fragrance Experience (Coming Soon)” (15 seconds) URL:
[youtube http://youtube.com/w/?v=p0jybYpN0fU]
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https://prcdn.freetls.fastly.net/release_image/97585/18/97585-18-d775b6912e7f2846a8b5b075759f7e11-389×219.jpg ・Broadcast start date/region: Thursday, October 16, 2025/nationwide ・Starring: Satomi Ishihara ◆Making of Ishihara has previously appeared in commercials for the “Humming Flare” series, where she has had the opportunity to experience a variety of products. However, she seemed intrigued by the new “Humming Flare Aroma Beads” style, in which the beads are added at the beginning of the wash cycle, and the instantly wafting fragrance, even taking a moment to examine the packaging closely. In the scene where she sprinkles the “Humming Flare Aroma Beads” into the washing machine, she performed the action with a smile of enjoyment, carefully adjusting her movements and timing to ensure the beads spread beautifully. Ishihara’s bright expression created an atmosphere on set as bright as a flower garden. ●Making interview URL:http://youtube.com/watch?v=rY5XSNL82bY
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https://prcdn.freetls.fastly.net/release_image/97585/18/97585-18-342a4a67fa660652ceaaa711acffe99a-1920×1080.jpg ◆Interview with Satomi Ishihara (excerpt) Q. What were your
impressions when you saw the beads inside? Ishihara:We filmed a scene where I put the beads in a cap and threw it in the washing machine, and even just by holding it in my hand, it already had a nice scent. The moment I threw it in, the scent wafted around. Q. What were your impressions of towels washed with just fabric softener and towels washed with fabric softener and beads? Ishihara: Even with just fabric softener, it still smells nice as usual. And… (the towels washed with beads) Wow, amazing! It’s completely different! It was already different (when I held it close to my face). The scent hits you directly, and it doesn’t just envelop you, it feels like you’re being hugged. The line says “lasts for 100 days,” but it seems like the scent would last even on towels that were washed ages ago and piled up. I think it would be even more noticeable on soft, dense clothing. Q. What are your thoughts after finishing filming the new TV commercial? Ishihara: “I got to feel a lot of breeze and smell a lot of fragrance. It was a very soft and bright shoot, and I felt like the image of Humming Flare really was what I imagined. I had a soft, gentle, and happy time, and I think that feeling comes across in the commercial. I hope that the cuteness, brightness, kindness, and softness of the product are also conveyed.” Q. Please tell us your thoughts on the packaging design of the new product. Ishihara: It’s sleek (laughs). The shape is lovely and easy to hold. The lid is a little large, which I thought was fun and lovely, even when you put something in. You can see the beads inside through the transparent part, and I hope you’ll take a look inside. You know those times when you get excited and find a piece of red or blue somen noodles? It’s like that. Maybe it’s a little different (laughs)? I thought the colorful colors mixed in bit by bit were really cute. Q. This time, the production had a pop tone. Was there anything you kept in mind while acting, Ishihara-san? Ishihara-san: I smiled more than usual. They filmed me smiling happily, and I got the OK right away. It felt comfortable and easy to do. Q. The new TV commercial depicts a pop and cute worldview. Did it make you feel excited or fluttery? Ishihara:I went on a family trip to Hokkaido, and I got to blow bubbles in the vast grasslands and participate in a night safari for the first time. I was so excited looking for animals with a flashlight. The moment I found them, I felt so excited, and I was so happy to see the animals at night in a different light than usual. It was so exciting. Q. What new challenges or experiences would you like to try this fall? Ishihara: I only recently found out… you can grow shiitake mushrooms by buying logs. I didn’t know that… and what’s more, you can grow them in about a week, and you can produce a lot. My child is doing that at nursery school. So I thought I’d buy some this fall and give it a try with a growing kit. It would be great to try something like that, growing my own shiitake mushrooms, cutting them up, frying them… it would be great to try something like that, a kind of food education. Q. What item would you say makes you feel happy? Ishihara: I like these flavors, but there’s one I haven’t tried recently. I love cumin seeds, coriander, and nuoc nam sprouts. But I can’t put them in my kids’ cooking, so just one bite and they’ll say, “Huh? Does this salad have nuoc nam sprouts in it?” makes me feel really happy (laughs). When I occasionally come across these flavors at lunch, I get really excited. Q. Please give a message to viewers of the new TV commercial. Ishihara: “Humming Flare Aroma Beads” have a wonderful scent! The scent wafts the moment you throw them in, making laundry time a very enjoyable experience. I also felt really excited on set. I hope that this will make your everyday housework routine and laundry time even a little happier. I highly recommend it, please give it a try. Q. What did you think of Humming Flare Aroma Beads after actually using them? (Interview to be conducted at a later date) Ishihara: I tried doing laundry with aroma beads this time and noticed a wonderful scent. When I used them to wash my bath mat and sofa cushion covers, the lovely floral scent filled the air and was very soothing. I also noticed that with beads, I could fine-tune the amount I added to fine-tune the intensity of the scent to my liking. 【Product
Information】Humming Flare Aroma Beads
https://prcdn.freetls.fastly.net/release_image/97585/18/97585-18-e0b6f69cc49e803418a924dd9a617b68-743×454.png Humming Flare Aroma Beads Floral Sweet & Rose Scent (260g) [Photo left] Humming Flare Aroma Beads Flower Harmony & Light Musk Scent (260g) [Photo on the right]
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FeaturesSimply place the beads in the washing machine tub at the beginning of each wash cycle. Sparkling fragrance that lasts for 100 days*2 & prevents color fading due to washing*3 ● Kao’s first “Fragrance Pocket Manufacturing Method” beads (patent pending) dissolve completely even in cold water ● Designed to prolong the life of clothing, preventing color fading due to washing*3 ●Can be used on gentle cycles such as delicates, dry cleaning, and hand washing ●Can be used with one rinse ●Can be used in both drum-loading and top-loading washing machines ● You can use detergent, fabric softener, and bleach as usual. ● For clothes with unpleasant odors, placing the laundry and beads in a laundry net is more effective. ● Choose from two scents. ＜Floral Sweet & Rose Fragrance＞ A gorgeous fragrance of rose and jasmine blended with noble amber and vanilla ＜Floral Harmony & Light Musk Fragrance＞ A soft, green fruity fragrance blended with subtle musk and refreshing lily of the valley. *2 Under storage conditions. *3 Effectiveness may vary depending on the type of clothing. 【Product Inquiries】 Kao Corporation Consumer Communication Center, Consumer Consultation Office TEL: 0120-165-693 Press release attachments