[Shinchosha Publishing Co., Ltd.] 256 (target) Tanaka Hirokazu members are once again aiming for the world title in the Guinness World Records Registration Challenge. The book “Everyone Tanaka Hirokazu” is now available as a support crowdfunding item!
Shinchosha Co., Ltd. Press release: October 16, 2025 To Members of the Press 256 (target) Tanaka Hirokazu members are once again aiming for the world title in the Guinness World Records Registration Challenge. The book “Everyone Tanaka Hirokazu” is now available as a support crowdfunding item! The “Tanaka Hirokazu Movement” is a belief in the power of “names,” and its pursuit has led to the launch of a company that works using “names”! The story of the 33 years of hardships that a group of men with the same name went through before taking on the world has been compiled into a unique book called “They’re All Tanaka Hirokazu.” It is also packed with research into the name. And now, it has become a target product for the crowdfunding campaign to be held for the “International Same-Name Gathering Day 2025,” which aims to bring together more than 256 Tanaka Hirokazus (the goal)! Image
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“connection.” This book explores the same-name movement, a journey stranger than fiction. It’s packed with information about unnecessary and non-essential names, from the fascinating facts to the shocking dark side. And finally, it’s time for another attempt at Guinness World Record registration. On October 29, 2022, Hirokazu Tanaka broke the previous Guinness World Record for the largest gathering of people with the same name, which was held by American businesswoman Martha Stewart at 164 people, with a gathering of 178 people. As a result, it was covered internationally in 28 languages from 44 countries, and Robert Čoban from Serbia, who watched the BBC news coverage, commented, “That’s not a big deal!” So, 98 days after Tanaka Hirokazu’s record, on February 4, 2023, a gathering of 256 people led by Milica Jovanović took place in Belgrade, Serbia, and easily surpassed the record. The book goes into detail about this. Image
URL: https://prcdn.freetls.fastly.net/release_image/47877/2422/47877-2422-64a4295999c654d17178a14fab8b40d2-1200×675.jpg A gathering of 256 Milica Jovanovićs in Belgrade, Serbia The “International Same Name Gathering Day 2025,” sponsored by the Ministry of Foreign Affairs and the Embassies of Serbia and Hungary, is aiming to achieve a second Guinness World Record. The rule is that you only need to be together in the same place for five minutes. All you need to do is gather at a venue in Shibuya, Tokyo for just five minutes. You can be the best in the world without trying too hard. So, what will happen? It’s also said to be the start of activities for the International Same Name Association, an NGO founded by Robert Čoban of Serbia, which is a community unique to people with the same name, as reported in “All Tanaka Hirokazu.” https://www.samenameunited.org/ In this digital age, random connections between people with the same name could (maybe) change the world! Click here for more information about the Tanaka Hirokazu Movement ******** The Tanaka Hirokazu Movement can also be called the Same-Name Movement, where people with the same name come together and It is an activity that cherishes the bond of having the same name and connects people together. ＊＊＊＊＊ [Recommendation comment] (honorific title omitted) Shigesato Itoi “This is a super management textbook that will become even more important in the future.” Lily Franky “I never thought it would grow this big… This is what happens when you start as a joke and then get serious about your work…” Yoro Takeshi “My childhood friend was Hirokazu Tanaka.” [Example of name trivia written in the main text]
https://prcdn.freetls.fastly.net/release_image/47877/2422/47877-2422-5fbe624ca6d82b7712ab1dbabaf49572-3000×2000.jpg 1. The same-name movement in Japan began with New Year’s cards. 2. Parent murders are occurring because of names. 3. What is the true identity of the “John Smith” Society in America? 4. Changing one’s surname to one’s husband’s is rare worldwide. 5. The Guinness World Record for the most people with the same name is Martha Stewart → Hirokazu Tanaka → Milica Jovanovic (Imacoco). [Author comment]
https://prcdn.freetls.fastly.net/release_image/47877/2422/47877-2422-c7dc4aafdbfa3f25ad45e1fb5cd2e392-854×1280.jpg We have come to realize that some people are mistaking this new book for the “263 Hirokazu Tanaka Illustrated Encyclopedia.” Some people also assumed it was a “retrospective on the 31-year history of the Tanaka Hirokazu Movement.” And it certainly is! That’s half true, but this book is also about humanities. Drawing on my research in philosophy, anthropology, biology, history, sociology, and political science, I’ve tried to answer questions like, “What does a name mean to a human being?”, “What will human relationships be like in the future?”, and “What are new ways of meeting people?” in my own way. I’d be happy if you would pick up a copy and flip through it. [Book contents] Members range in age from 5 to 82, and are men (including babies) who have come together through New Year’s postcards and missing person ads, striving for the top. But an American star, a Serbian ambush, awaits them! This book is a bizarre journey stranger than fiction that questions the meaning of “connection” in the digital age. It’s packed with nonessential knowledge, from fascinating facts to shocking dark sides. Free trial version here! Author Profile Hirokazu Tanaka Born in Kiyamachi, Kyoto City in 1969. He is the “almost executive” behind the Tanaka Hirokazu Movement. He is also a brand creative director. After working at a major
advertising agency, he went independent in 2024 and founded Tanaka Hirokazu Co., Ltd., where he serves as President and CEO. He is also a co-founder of the International Same Name Association, a radio producer and personality in Shibuya, and Secretary General of the Tohoku Youth Orchestra. His publications include “Resound, the Sound of Hope: Connecting to the Future from the Tohoku Youth Orchestra” (Froebel-kan), co-authored “Tanaka Hirokazu-san” (Leader’s Note), and edited “Calendar of Life: A Seasonal Almanac for Enjoying the 72 Seasons and Seasonal Ingredients” (Heibonsha). [Book data] Image
URL: https://prcdn.freetls.fastly.net/release_image/47877/2422/47877-2422-a7719fb2cd03c63081e10d86e291e3fd-1280×1880.jpg All by Tanaka Hirokazu [Author] Tanaka Hirokazu [Release Date] July 16th [Binding] 46-size [Price] ¥1,870 (tax included)
[ISBN]978-4-10-356381-5 [URL]
https://www.shinchosha.co.jp/book/356381/