American wool brand PENDLETON collaborates with singer-songwriter Dai Hirai for the first time with a Japanese artist
TV Asahi Music Corporation Press Release: October 16, 2025 To those involved in the media American wool brand PENDLETON collaborates with singer-songwriter Dai Hirai for the first time with a Japanese artist.
https://prcdn.freetls.fastly.net/release_image/114586/26/114586-26-f3a62b0ef16a6d5265800875137cb347-1134×756.jpg
singer-songwriter Dai Hirai have collaborated for the first time with a Japanese artist. Special items will be available for purchase at venues for Dai Hirai’s nationwide arena tour, “HIRAIDAI TOUR 2025,” which begins on Friday, October 24th. The original design, specially created in the US for this occasion, is based on PENDLETON’s traditional “Serape” pattern and incorporates icons that symbolize Dai Hirai. Collaboration items that combine PENDLETON’s tradition with Dai Hirai’s music will add a special touch to your everyday lifestyle. Dai Hirai comment “I’m deeply drawn to authentic vintage items that seem to have been passed down through the ages. PENDLETON is a brand that has produced long-loved items that truly evoke that sense of history, and I’m thrilled to be collaborating with them for the first time as a Japanese artist. I believe there are many elements in my music that link with the culture of PENDLETON, so I hope many people will come to the venue.” *Excerpt from “My Own Private PENDLETON,” featuring an interview with Dai Hirai, published on October 20th. ■Item details (Limited quantity of each)
https://prcdn.freetls.fastly.net/release_image/114586/26/114586-26-f4e241e8806b4db27299feb4065bbdc4-1600×2000.jpg Product name:HIRAIDAI × PENDLETON Original Jacquard Blanket Sale price: ¥39,800 (tax included) Size: Approximately 810mm x 1120mm *Made in the USA
https://prcdn.freetls.fastly.net/release_image/114586/26/114586-26-aded80ba5c248b8752cb94e34dd7911a-1600×2000.jpg Product name:HIRAIDAI × PENDLETON Original Jacquard Hand TOWEL Sale price: ¥6,800 (tax included) Size: Approximately 460mm x 760mm ■Release date Friday, October 24, 2025 ■Sales location ・“HIRAIDAI TOUR 2025” all venues ・“HIRAIDAI TOUR 2025 limited POP-UP SHOP” ・”PENDLETON Official Online Shop” *Online shop sales only, starting at 12:00 noon on Friday, October 31st. 【Hirai Hiraidai (Big) https://hiraidai.com/ A singer-songwriter garnering attention for his surf music-based, organic lifestyle and ukulele and guitar sounds. His songs, which deeply connect with listeners’ lives, are gaining immense popularity, especially among young people. In 2025, while his song “Shiawase no Recipe,” the ending theme for the second season of the TV anime “The Apothecary Diaries,” attracted significant attention, in May he held his annual solo beach festival, “HIRAIDAI presents THE BEACH TRIP 2025,” in Osaka, Okinawa, and Chiba. Starting in October, Hirai Dai’s national arena tour, “HIRAIDAI TOUR 2025,” will kick off, with 15 performances in eight cities across the country, marking his largest tour to date. 【PENDLETON】 https://pendleton.jp/ PENDLETON WOOLEN Pendleton Woolen Mills (Pendleton Woolen Mills) has its roots in America’s first woolen mill, established in Oregon in 1863 by founder Thomas Kay. As a family-run company with over 160 years of history, the Portland-based company continues to produce world-class wool in collaboration with domestic producers at its two mills in the northwestern United States. *For more details about the collaboration, please see the interview article with Dai Hirai on the PENDLETON official website’s special “My Own Private PENDLETON” section, which will be published on October 20th.
