Shibuya Future Design, STYLY, Dai Nippon Printing, Mitsui Fudosan, Tokyu Land Corporation, King Records, and Shibuya Television have launched the “Shibuya X-Journey Project,” bringing a storytelling experience to the streets of Shibuya.

Shibuya Future Design, STYLY, Dai Nippon Printing, Mitsui Fudosan, Tokyu Land Corporation, King Records, and Shibuya Television launch the “Shibuya X-Journey Project” to bring storytelling experiences to the streets of Shibuya ​
STYLY Inc. Press Release: October 16, 2025 Shibuya Future Design, STYLY, Dai Nippon Printing, Mitsui Fudosan, Tokyu Land Corporation, King Records, and Shibuya Television have launched the “Shibuya X-Journey Project,” which will bring a storytelling experience to the streets of Shibuya. The first collaboration is with the TV anime “Night Jellyfish Can’t Swim,” which is set in Shibuya.
Shibuya Future Design General Incorporated Association (Shibuya-ku, Tokyo; hereinafter “Shibuya Future Design”), STYLY Inc. (Shinjuku-ku, Tokyo; hereinafter “STYLY”), Dai Nippon Printing Co., Ltd.
(Shinjuku-ku, Tokyo; hereinafter “DNP”), Mitsui Fudosan Co., Ltd. (Chuo-ku, Tokyo), Tokyu Land Corporation (Shibuya-ku, Tokyo), King Records Co., Ltd. (Bunkyo-ku, Tokyo), and Shibuya Television Inc. (Shibuya-ku, Tokyo) have teamed up to launch the “Shibuya X-Journey Project,” which will create a new cultural experience set in the Shibuya district. As the first project, a newly written side story AR “Jellyfish Can’t Swim at Night – Scape Story -” will be released in collaboration with the Shibuya-set musical anime “Jellyfish Can’t Swim at Night.” A next-generation city walking experience in the
“Aquarium-Themed World of JELEE” will also be available in Virtual Miyashita Park, starting Saturday, October 18, 2025. Additionally, a public viewing and special live performance will be held in
conjunction with the Shibuya Music Festival on Sunday, October 19. About the “Shibuya X-Journey Project” The “Shibuya X-Journey Project” is a cultural implementation project that organically links anime, music, culture, technology, and the city to create a “city wandering experience” in which a story unfolds with each step. Cities are a place where people’s lives and cultures overlap. We use the power of technology to connect these elements and reconstruct the city itself as a single “experience story.” “As cities become increasingly homogenized, the future of cities will require stories.” Companies and creators who share this belief have come together to install a new story in the city of Shibuya. [Deployment image] • Building a new urban circulation model through public spaces, XR, and cultural IP • Based on the findings from this first phase, we will expand into other IP and cultures from different fields. • Communicating Shibuya’s diversity and energy to the world and sustainably expanding it
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[Project structure] Sponsored • Shibuya Future Design General Incorporated Association • STYLY Co., Ltd. • Dai Nippon Printing Co., Ltd. • Mitsui Fudosan Co., Ltd. • Tokyu Land Corporation • King Records Co., Ltd. • Shibuya Television Co., Ltd. Sponsored by • Shibuya Tourism Association (General Incorporated Foundation) • Shibuya Redevelopment Association (General Incorporated Association) • Shibuya Koen-dori Shopping District Promotion Association • Meiji Dori Miyashita Park Shopping Association About the first content, “Jellyfish Can’t Swim at Night – Scape Story” “Jellyfish Can’t Swim at Night – Scape Story” is a next-generation AR city walking experience that combines pilgrimage and storytelling, centered around a newly written side story by Yuuki Yaku, who was the series composition and scriptwriter for the Shibuya-set TV anime “Jellyfish Can’t Swim at Night.” In August 2025, the new song “Tte Yuuka” by “JELEE,” an artist featured in the series, was released in the real world. It became a hot topic that characters from “Yoru no Kurage wa Oyogenai” continue to live on in the streets of Shibuya even after the anime ended. So, with the “Shibuya X-Journey Project,” we’ve made it possible to enjoy these girls and the side stories they unfold in the real-life streets of Shibuya through the AR application “STYLY.” As you walk the streets of Shibuya guided by the story playing through your headphones, the voices in the story blend with the sounds of the real world, making you feel as if the characters are breathing life into the real city, not just on a screen. It’s a new, immersive experience that makes you feel like you’re experiencing first-person anime “inside your body.” As the first installment of the “Shibuya X-Journey Project,” we hope you enjoy the mysterious sensation of appreciating the stories that live in the city.
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https://prcdn.freetls.fastly.net/release_image/23281/283/23281-283-f5050d7942a8ac5f8c2bc2f084adeb17-1200×1200.jpg • Special site: https://styly.cc/yorukura-scape-story/ • Trial period: Saturday, October 18, 2025 – Tuesday, March 31, 2026, 8:00 AM – 11:00 PM (scheduled) • Stage Event/AR Experience: Sunday, October 19, 2025, 3:00 PM – 4:00 PM • Experience location: Shibuya area, such as Miyashita Park or Yoyogi Park BE STAGE (recommended) • How to experience: Use STYLY app (iOS/Android) • Ticket price: ¥2,000 (excluding tax) / Free AR experience available. • Estimated experience time: Approximately 1-2 hours (including travel and photography) In addition, Dai Nippon Printing Co., Ltd. is supporting STYLY Inc. in implementing “Jellyfish Can’t Swim at Night – Scape Story” through the “Be Smart Tokyo (Tokyo Metropolitan Government Smart Service Implementation Promotion Project)*” initiative. *Tokyo Metropolitan Government aims to realize a convenient and comfortable city known as “Smart Tokyo” utilizing cutting-edge technology. The aim of this project is to quickly create new services that will improve the convenience and quality of life of Tokyo residents by having creative and mobile startups and other organizations work together with each area. Shibuya Music Festival Collaboration “Public Viewing” & Virtual Miyashita Park Project The Shibuya Music Festival, celebrating its 20th anniversary this year, will host a public viewing and special live performance. Hear about the behind-the-scenes of AR production! Talks by people involved and an AR experience are also planned! Be sure to come to Miyashita Park on the day. • Date: October 19, 2025 (Sunday) 15:00-19:40 (scheduled) • Free admission *Ticket purchase required for AR experience • Public Viewing & Live Performance Venue: Shibuya Ward Miyashita Park (Lawn Square)
https://prcdn.freetls.fastly.net/release_image/23281/283/23281-283-c598c34a5eb72ae9edd0256be9d828b9-2454×746.png There will also be a Virtual Miyashita Park collaboration project. “Shibuya Ward Miyashita Park Powered by PARALLEL SITE(R) (Virtual Miyashita Park)” and “Jellyfish Can’t Swim at Night” are collaborating to create an aquarium-themed “Jellyfish World” in virtual space. Become a jellyfish avatar and wander around an aquarium-themed space. In conjunction with the Shibuya Music Festival, anime promotional videos and music videos will be exhibited while “JELEE” music plays in the background. With the theme of “An aquarium created by everyone,” a “communication board” where people can post illustrations and messages has been set up in Miyashita Park.
https://prcdn.freetls.fastly.net/release_image/23281/283/23281-283-ed517a1cab3855f0a5fe0a48466dbbfb-621×344.jpg 【Real Event】 • Date and time: Saturday, October 18, 2025, 13:00-17:30, Sunday, October 19, 2025, 13:00-19:00 • Location: Shibuya Miyashita Park • [Virtual event] • Date and time: October 18, 2025 (Sat) – November 17, 2025 (Mon) • Location: Miyashita Park, Shibuya Ward Powered by PARALLEL SITE (Virtual Miyashita Park) • • Virtual space
URL: https://ticket.parallel-site.xrcloud.jp/monocg/connect/guest/event_f515b811-dc13-4a5c-be10-444a67a921ff The “Shibuya X-Journey Project” will continue to create “city wandering experiences” that unfold stories with every walk through Shibuya, incorporating a variety of Japanese IP. Company Information 【About Shibuya Future Design General Incorporated Association】 Future Shibuya Design is a public-private-government-academia collaboration organization based on the principles of diversity and inclusion. It brings together the ideas and talents of the diverse people who live, work, study, and visit Shibuya, across a wide range of disciplines, and designs solutions and possibilities for social issues through open innovation. By presenting this new possibility for urban life from Shibuya to the world, we aim to contribute to the sustainable development not only of Shibuya Ward but of society as a whole. Website: https://fds.or.jp/ About STYLY Inc. STYLY Inc. is a company that provides “STYLY,” a spatial layer platform that connects the digital and physical worlds. With a mission to “unleash humanity’s superpowers,” we use XR/spatial computing technology to produce spaces and provide solutions to landowners and those involved in urban development. We aim to continue working with creators and businesses around the world to unleash the creative power and creativity of people and companies, and contribute to the evolution of humanity by creating new cultures and industries. Website: https://styly.inc/ About Mitsui Fudosan Co., Ltd. Since its founding in 1941, Mitsui Fudosan Co., Ltd. has promoted urban development in a wide range of fields, including office buildings, commercial facilities, residences, hotels, resorts, and logistics facilities, based on the philosophy of “bringing prosperity and vitality to cities.” Through urban
development both in Japan and overseas, the company aims to realize a sustainable and attractive society while also focusing on innovation in the digital and environmental fields. Under the slogan “Coexistence and Co-creation,” the entire group is working to create
future-oriented cities and new value. Website:
https://www.mitsuifudosan.co.jp About Tokyu Land Corporation Tokyu Land Corporation, the core company of Tokyu Fudosan Holdings, is a comprehensive real estate company engaged in urban development, residential development, wellness development, and overseas
businesses. We have always worked on urban development with a long-term perspective, working with diverse stakeholders, including local residents. Together with the environment, together with the city. Our “urban development DNA” spreads throughout the country, supporting a sustainable society and environment. Website:
https://www.tokyu-land.co.jp/ About King Records Co., Ltd. King Records Co., Ltd. is a comprehensive entertainment company that develops a variety of content businesses, including music and video. We are constantly creating new and exciting content, recording and delivering it to all entertainment lovers, through our music label business, which handles a wide range of genres, including voice actors, idols, rock, and J-POP, and our video content business, which plans and produces animated works and live-action films. We also develop and license our own IP. Website:
https://company.kingrecords.co.jp/ About Dai Nippon Printing Co., Ltd. Founded in 1876, DNP is one of the world’s largest comprehensive printing companies, offering a wide range of products and services in a wide range of fields, including publication printing, commercial printing, IC cards, corporate marketing support, packaging, building materials, industrial materials, and electronic components. By combining the strengths of its unique “P&I” (Printing & Information) business and deepening collaboration with numerous external partners, DNP is working to solve social issues and create new value that meets people’s expectations. Since 2021, the company has been developing its “XR Communication® Business,” which creates new experiences and economic spheres that allow people to move between the real and virtual worlds. Website: https://www.dnp.co.jp/ — Inquiries regarding this matter Shibuya Future Design General Incorporated Association: STYLY Inc.: info@styly.inc Copyright ©
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