Dream Holdings Co., Ltd. Announces “sonae New Graduate Support Project” Aiming to Reduce Early Attrition of New Graduates ~ Aiming for a Future in Which Companies, Employees, and Employees’ Families Join Hands ~

Dream Holdings Co., Ltd. Announces “sonae New Graduate Support Project” Aimed at Reducing Early Attrition among New Graduates ~ Aiming for a Future in Which Companies, Employees, and Employees’ Families Join Hands ~ ​ Dream Holdings Co., Ltd. Press Release: October 16, 2025 To Members of the Media Announcement of the “sonae New Graduate Support Project” to reduce early turnover among new graduates ~ Aiming for a future where companies, employees, and their families work together ~ A new initiative for “sonae Bie,” a disaster preparedness toilet that can be enjoyed as interior art
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Dream Holdings Co., Ltd. (Fukuoka City, Fukuoka Prefecture; Minato Ward, Tokyo; Representative Director: Yoichi Kohama; hereinafter, “Dream Holdings”) has announced the launch of “sonae,” a disaster preparedness toilet that can be enjoyed as interior art. Using “Bie” as a tool, we will announce a new service, “sonae New Graduate Support Project,” in October 2025, aimed at preventing early turnover among new graduates. ■Early turnover as a social problem/More than 30% of university graduates and new graduates quit within three years According to the Ministry of Health, Labor and Welfare’s fiscal year 2024 statistics, the turnover rate for new university graduates within three years of starting work was a high 34.9%. Hiring an employee is said to cost over 900,000 yen per person, including labor and training costs. In addition to the cost, it also requires a great deal of time and effort, but all of this goes down the drain when the employee leaves. Companies are taking various measures and coming up with creative solutions to prevent employee turnover, but these efforts still require a lot of effort and financial burden, so are there really only a limited number of companies that can say they are doing enough? For all companies troubled by these losses, Dream Holdings offers a new service, the “sonae New Graduate Support Project,” which aims to reduce turnover rates with a new approach. ■Keyword is “parent/family” In this project, we focused on “parents/family,” a key word in new graduate recruitment. When considering quitting their job, many employees consult their parents/family. However, if the parents/family they consult don’t have a strong understanding of the company, their consultation ends up being nothing more than a simple encouragement to quit. However, we thought that this situation could be changed by increasing the favorable impression of the company among the parents/family who are consulted. Recently, many companies have been inviting parents/family members to their company induction ceremonies in an attempt to improve their understanding of the company by giving them a firsthand experience, but this can be a challenge for family members who live far away. As such, we aim to turn
parents/families into “fans of the company” by using our product “sonae Bie” as a tool to convey “images of their children/family members at work” and “the atmosphere of the company” as an approach that is not affected by distance.
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-ba657e189d45b8851f63c895a084f340-720×1134.jpg ■Service Overview “sonae Bie” is a frame-type art piece that contains a disaster toilet kit. It is an innovative “disaster prevention product that can be displayed.” This time, we’ve included a photo artboard of “new graduates at work” with this product, creating the original “sonae Bie” design. The photos are taken by a professional photographer who visits the employees’ workplaces to capture the lively moments of their work. The art board is reversible and features two photos, along with the company logo, making it a truly
one-of-a-kind, custom-made product created for each new graduate. By sending the finished product to employees’ families, we aim to convey to them the image of their “children and family” working
enthusiastically and the atmosphere within the company, fostering a sense of security and trust in the company. At the same time, sending “sonae Bie,” a disaster prevention product, also demonstrates the company’s commitment to protecting employees’ families in the event of a disaster.
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-52d83669c0cefe81444f2d6f8831627f-1109×356.jpg From the perspective of new graduates, this service allows them to objectively see the company’s consideration and understanding for their families, as well as their own lively and energetic work, which also helps to increase their sense of belonging to the company. These trends will create a new future in which companies, employees, and employee families can come together. Dream Holdings will help you take the first step toward that future. “sonae New Graduate Support Project” Special EC Site https://sonae-art.com/New Graduate Support Project ■Photographer introduction ・Mr. Naogara Born in Morioka City, Iwate Prefecture in 2000. Street snap photographer/video creator Based in Tokyo, he posts street snap videos capturing the true essence of people on Instagram, TikTok, and YouTube. Theme: “For people who make others happy.” Over 210,000 followers. Formerly worked at the Tokyo Fire Department. 2023 Influencer Award Japan Best New Influencer Winner. In 2024, his first solo exhibition attracted over 1,500 visitors. In 2025, a solo exhibition entitled “Experience with All Five Senses” was held at Asakusa View Hotel, and ended with great success.
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-084d3b791a6fd3aec983f6aaaf0d572b-217×325.jpg ・Mr. Kentaro Okamoto As a video director/cameraman/editor, I handle a wide range of projects, from corporate promotions to sports
documentaries. I am particularly skilled at “creating videos that convey the message you want to convey with the right amount of emotion,” and I handle everything from planning to filming and editing. In addition to employee photos, I can also produce corporate promotional videos.
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-5d5389752e544e535926676c159e34a7-401×402.jpg ■What is “sonae Bie” Released in September 2023, “sonae Bie” is an innovative product that helps create a hygienic toilet environment when normal flush toilet use is not possible due to water outages or power outages caused by disasters. Two female employees who were actually affected by the Kumamoto earthquake and the heavy rains in northern Kyushu developed the product with the desire to create a product that would help ensure hygienic toilets, which they themselves experienced immediately after the disasters and found to be a blind spot that was surprisingly serious and troublesome.
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-776dae2086e15f9f94ad6e9ece09679a-593×369.png ■Product overview “sonae Bie” ●Frame (wooden) ●Art board ● Disaster Toilet Kit (30 uses) (coagulant, stool collection bag, wet wipes) Frame dimensions: 330 x 330 x 58 mm Art area: 294 x 294 mm From 33,000 yen (tax included) *Prices vary depending on the art piece. (See website for details)
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-13a0d95021d8eb8e3ffa21988615331d-445×237.jpg “sonae Bie” slim ●Frame (resin) ●Art board ● Disaster Toilet Kit (10 uses) (coagulant, stool collection bag, wet wipes) Frame dimensions: 338 x 338 x 33 mm Art area: 303 x 303 mm From 12,000 yen (tax included) *Prices vary depending on the artwork. (See website for details)
https://prcdn.freetls.fastly.net/release_image/58877/25/58877-25-3278df54167bf909bcc3023f26f66203-549×346.jpg *It is said that the average adult goes to the bathroom five times a day. The 30-use Emergency Toilet Kit lasts for about 6 days for a single person (2 days for the Slim version) “sonae” Official EC Sitehttps://sonae-art.com/ Dream Holdings Co., Ltd. Company Profile Representative Director: Yoichi Kohama Established: November 18, 2009 Location: Fukuoka Head Office: Room 6, 9th floor, Fukuoka K Square, 1-3 Nakasu Nakajima-cho, Hakata-ku, Fukuoka City, Fukuoka Prefecture Tokyo Head Office: Shirokanedai Building 4A, 3-2-10 Shirokanedai, Minato-ku, Tokyo Business Activities 【Promotion】 Planning and proposal creation / Promotion planning / Corporate parties and ceremonies / Event planning and management / Creative production / Campaign office management / Online event management / Promotional goods production / Shop management / TV commercials [Digital content and software production] Video production / Character development / Web digital signage planning, production, management, and system construction / Software development for museum kiosks, VR software production / Smartphone and PC software and app development / Video content production Dream Holdings Co., Ltd. “sonae New Graduate Support Project” employee turnover reduction initiative: Ishii
info.sonae@dream-holdings.co.jp 03-6441-2266