GiGO employee participation commercial begins airing at GiGO stores nationwide

GiGO employee participation commercial begins airing at GiGO stores nationwide ​
GENDA GiGO Entertainment Inc. Press Release: October 16, 2025 GiGO employee participation commercial begins airing at GiGO stores nationwide Broadcasting begins Thursday, October 16, 2025 GENDA GiGO Co., Ltd. GiGO Entertainment (Headquarters: Minato-ku, Tokyo; President and CEO: Kazuhiro Ninomiya; hereinafter referred to as “the Company”) will hold auditions to select voice actors for its original commercial, and the resulting footage will be broadcast at GiGO Group stores nationwide equipped with digital signage starting Thursday, October 16, 2025.
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This commercial was created based on entries submitted for the corporate sponsorship category of the 61st Sendenkaigi Awards, with the theme “Ideas to get people who don’t usually frequent game centers interested in GiGO.” The winning entry, selected from approximately 30,000 submissions, was fully animated with AI in cooperation with Vook, Inc. At the time, the dialogue was also generated using AI-generated audio. However, for this latest audition, the lines were delivered using the voices of employees, and the video was partially polished, evolving the content to better convey the fun of spending time at GiGO. ■Why did we hold voice actor auditions for our employees? We believe that the ability to entertain customers by doing what they love is a value that all of our staff should possess. Many of our staff work while pursuing their passions, including video creators, game creators, and aspiring professional athletes. We believe that by supporting each employee’s passions and providing a platform for expression, the growth of our staff will lead to improved service quality and a richer experience for all customers who visit GiGO. ■Plans that embody Corporate Philosophy This initiative is based on GENDA GiGO Entertainment’s Corporate Philosophy, established in 2024. It is comprised of “VISION,” “PROMISE,” and “5WAYS.” It embodies one of the 5WAYS, “Open = Let’s open up a world of love,” which is the company’s guiding principle for employees. To date, we have
implemented numerous internal communication initiatives based on love, such as “GiGO Radio,” which promotes interaction between employees, and jingle production by employees aspiring to become sound creators. This voice actor audition is an extension of these initiatives. By providing a forum for expression unique to an entertainment company, we have created an opportunity for employees to take on challenges that connect to their dreams and demonstrate their individuality. This project also serves as a symbol of spreading the “power of love” that we value both inside and outside the company, leading to the discovery of new talent hidden within the company.
https://prcdn.freetls.fastly.net/release_image/34930/1012/34930-1012-695b6fc040ae2be759399f6eb2657d45-1283×627.jpg ■Two Selected Employees 【Reasons for Applying for Voice Actor Auditions】
https://prcdn.freetls.fastly.net/release_image/34930/1012/34930-1012-76f66bc68572272aaa69a3ba2f4bd6b0-748×530.jpg Male role: Takuya Shimura (Affiliated with GiGO Akihabara Building No. 5 *As of the end of September 2025) I previously attended a voice acting school, and I applied hoping to find a job that would allow me to use my voice. As I continue to pursue my dream of becoming a voice actor, today’s recording holds a special meaning. I felt that this was the moment when all my hard work would come to fruition, so I gave it my all. Female role: Yoshioka Ami (affiliated with GiGO Musashi-Koyama *as of the end of September 2025) I’ve been wanting to apply ever since I saw the company newsletter last October about the recruitment of actors. During my personal interview, I expressed my desire to be involved in the animation production of GiGO, so I felt I couldn’t miss this opportunity. I was also excited at the thought of being able to breathe life into the character through my acting. [Recording impressions] Takuya Shimura This was my first time recording in a proper recording booth, so I was a little nervous, but I had a really fun time. I’m grateful that everyone created a bright and fun atmosphere, which allowed me to record in a relaxed manner. Yoshioka Ami It was a very harmonious and fun recording. I feel like I got to see the true essence of GiGO, who is open to trying new things and doing what they want. I received a lot of direction and gave it a lot of thought, so I hope many people will enjoy it.
https://prcdn.freetls.fastly.net/release_image/34930/1012/34930-1012-124c35ce9323ee1df54d9c63596bc92f-861×572.jpg ■What is the Sendenkaigi Award? The “Sendenkaigi Award” is an open advertising award sponsored by Sendenkaigi Inc. Entrants are welcome to submit their advertising ideas in the form of catchphrases or commercial proposals. Since its founding in 1962, it has been known as a “stepping stone for copywriters.” The award continues to provide a platform for young creators and aspiring creators to take on new challenges, and it continues to evolve as “Japan’s largest open advertising award,” receiving over 600,000 entries last year. ■About Vook Inc. With a vision of “Making video creators invincible,” we support video creators’ learning, work, and connections, and aim to create an environment where Japanese video creators can grow and thrive on the world stage. – Management of “Vook,” Japan’s largest video production tips site https://vook.vc/ – Vook biz: A corporate video utilization solution supporting companies that want to utilize video. https://biz.vook.vc/ Meaning of GiGO
https://prcdn.freetls.fastly.net/release_image/34930/1012/34930-1012-4c8dbc06930521af0944adb2957b8a0a-526×200.jpg Get into the Gaming Oasis! We believe that the value of a new arcade is to continue to evolve and satisfy people’s desires in a “real-world setting,” no matter the era. We will continue to be an oasis that satisfies people’s desires. The keyword that represents this is “Get into the Gaming Oasis!”, and we have taken the initials of these words to create the name “GiGO.”