Bungeishunju Ltd. Reprint decided before release! Pre-orders are flooding in for CyberAgent President Fujita Susumu’s new book, “The Eye for Gamblers: The Thinking and Techniques for Identifying Push and Pull,” which has reached number one on Ama

[Bungeishunju Ltd.] [Reprint decided before release!] Pre-orders flood in for CyberAgent President Fujita Susumu’s new book, “A Competitive Eye: The Thinking and Techniques for Identifying Push and Pull,” reaching #1 overall on Amazon’s book rankings! ​
Bungei Shunju Co., Ltd. Press release: October 17, 2025 To Members of the Press Pre-orders are flooding in for CyberAgent President Fujita Susumu’s new book, “A Competitive Eye: The Thinking and Techniques for Identifying ‘Push and Pull'” — Topping Amazon’s overall book rankings! Mr. Fujita, who has publicly announced his intention to step down as president in 2026, has written a powerful 130,000-word essay about the “ultimate golden rules of business” that he wants to share now! A must-read for all business people. Bungeishunju Ltd.
(Headquarters: Chiyoda-ku, Tokyo; President: Shigeyuki Iikubo) will be publishing CyberAgent President Susumu Fujita’s new book, “The Eyes of the Game,” on Wednesday, November 19th. In response to the
overwhelming number of pre-orders for “The Thinking and Techniques for Identifying Push and Pull,” we have decided to reprint the book before its release. Immediately after pre-orders began at online bookstores, the book reached number one on Amazon’s book rankings, attracting the attention of many readers.
https://prcdn.freetls.fastly.net/release_image/43732/802/43732-802-0ab606c43025a5a181d4231456212c2b-1547×2230.jpg

■Contents Introduction President Susumu Fujita has grown CyberAgent into a major corporation with sales exceeding 800 billion yen, achieving 27 consecutive fiscal years of revenue growth since its founding, centered on businesses such as ABEMA, internet advertising, and games. Recently, he has been investing heavily in “reinventing television” and is now within reach of achieving a full-year profit for ABEMA. He is not only a manager, but is also known for his Mahjong skills, which are among the best in the business world. His horse won the Saudi Cup, which came with a prize of 1.5 billion yen, and he also owns the soccer team FC Machida Zelvia, which has been fighting for the championship since its first year in the J1 League. He is a manager who is “competitive” in both his work and his hobbies. Mr. Fujita has publicly announced that he will step down as president of CyberAgent, the company he founded, in 2026. Just before that, he has compiled the “ultimate business rules” that he most wants to share in this book, “A Competitive Eye: The Thinking and Techniques for Identifying Push and Pull.” 〈Looking back on my own experiences, I’ve taken on all kinds of critical situations. I haven’t always seen an opportunity and boldly attacked. There have also been times when I desperately defended. As a leader of an organization, I’ve probably found myself in more defensive situations than not. In mahjong, subtle skills and reading the game are important, but ultimately, it’s no exaggeration to say that 90% of victory or defeat is determined by whether you can push when you should push and retreat when you should retreat. I think this applies to the business world as well. > (From the “Introduction”) Each episode is not just abstract. It covers the importance and difficulty of retreat strategies, management techniques for Gen Z, the importance of appreciating wine and movies, how to come up with unique ideas, the surprising qualities necessary for leadership, and more, all written in a “super practical” style based on the author’s own experiences. This book is an expanded and revised version of the popular “Reach, Tsumo, Dora 1” series that ran in Shukan Bunshun, and was written by President Fujita himself every week. (From “Conclusion”) In fact, President Fujita’s series is read by many business leaders and celebrities. This “130,000-word column,” written by this top entrepreneur just before his retirement, is sure to provide a significant insight for all business people. Image
URL: https://prcdn.freetls.fastly.net/release_image/43732/802/43732-802-115c90a79b5d39d492ee2b0e9eb3ada9-1173×738.png ■Comment from President Susumu Fujita Three years ago, I wrote a “succession document” for the president as an internal training resource. As a result, this book has fleshed out the content in many places. Furthermore, through the daily work of writing the series, I was able to become aware of many perspectives that I had overlooked in the handover document. Also, by keeping it to a set word count, I believe I was able to record my thoughts, attitude, and various methods as a manager. I hope this book will help readers develop their “competitive eye.”
https://prcdn.freetls.fastly.net/release_image/43732/802/43732-802-e3143d95e381ec5622986562769e4b72-3900×2975.jpg ■Profile Born on May 16, 1973 in Sabae City, Fukui Prefecture. After graduating from Aoyama Gakuin University in 1997, he joined
Intelligence (now Persol Career). In 1998, he founded CyberAgent and became its President and CEO. In 2000, he became the youngest president in history (at the time) to list on the Tokyo Stock Exchange Mothers, and in 2014 the company was listed on the First Section of the Tokyo Stock Exchange (now the Tokyo Stock Exchange Prime). He is currently involved in a wide range of businesses, including internet advertising, games, and media. He is the CEO of FC Machida Zelvia, Chairman of the M.League Organization, and Vice Representative Director of the Japan Federation of New Economy. His major
publications include “Confessions of a CEO Working in Shibuya” and “Entrepreneur,” and he co-authored “If It’s Not Depressing, It’s Not Work.”
■Bibliographic information Book title: “Competitive Eye: Thoughts and techniques for determining “push and pull”” Author: Susumu Fujita Format: 46-size standard cover binding Regular price: 1870 yen (tax included) Release date: November 19, 2025 ISBN: 978-4-16-392047-4 Bibliography URL: https://books.bunshun.jp/ud/book/num/9784163920474