[Sendenkaigi Inc.] [New Book Announcement] “AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI” Released October 17th
Sendenkaigi Inc. Press Release: October 17, 2025 [New Book Announcement] “AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI” Released October 17th How will AI change society and marketing? dentsu Japan’s Chief AI Master paints a picture of a future where people, companies, and AI coexist. Sendenkaigi Inc. (Headquarters: Minato-ku, Tokyo / President and CEO: Tomoya Takahashi), a publisher specializing in advertising and marketing, will release “AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI” at leading bookstores and online bookstores nationwide on October 17th. This book predicts the future of marketing in a society where AI has become deeply ingrained in everyday life, and depicts new relationships between people, companies, and AI.
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https://prcdn.freetls.fastly.net/release_image/2888/655/2888-655-d0111c80f81a6a8ffad82049ac0528d2-2625×2625.jpg Susumu Namikawa Growth Officer / Executive Creative Director / Chief AI Master, Dentsu Japan His areas of expertise are AI-based projects and social projects that connect companies and society. In September 2022, Dentsu Creative Intelligence was launched. He began joint research with the University of Tokyo AI Center. He serves as the unit leader of the Augmented Creativity Unit. His publications include “Social Design” (Kirakusha) and “Communication Shift” (Hatori Shoten), among many others. He has received numerous awards, including the Yomiuri Advertising Award and the Dentsu Advertising Award. Content introduction For marketing, AI is more than just a tool. It will bring about a dynamic restructuring of marketing business processes. Parts of this future are already beginning to become a reality. In a society where AI is deeply ingrained in everyday life, how can companies, people, and AI form relationships? This book serves as a compass for anyone involved in marketing, business development, communications, and creativity, offering insights into a future with AI. It provides easy-to-understand explanations with numerous real-life examples and fictional stories.
https://prcdn.freetls.fastly.net/release_image/2888/655/2888-655-f2b3510c1a433eba2eb774bd6ec212bb-1280×567.jpg From this book Three “AI natives” discussed in this book: ・”AI Native Persons” who use AI as if it were second nature ・”AI Native Marketing” where business processes are dynamically restructured ・”AI Native Society” where AI connects people with unique algorithms Table of Contents Chapter 1: The AI Native Era is Coming What is AI in this book? The Difference Between AI and Robots: Brain or Body? AI Has Three Roles AI Native Persons: What They Are [Step 1] Tool-oriented AI native person [Step 2] Companion-oriented AI native person The relationship between AI native person and generations Characteristics of an AI Native Person To be a better AI Native Person Chapter 2: How AI Technology Works and What It Can Do The History of AI Evolution: From Simple Rules to Machine Learning, Deep Learning, and Generative AI We live in a strange era where we haven’t even mastered 5% of AI’s capabilities Strengths and Weaknesses of LLM AI cannot be fully utilized if one focuses only on efficiency Enabling AI to unleash its imagination and creativity AI Agent The emergence of “AI that can not only think but also act” Not just disappearing, new jobs are actually being created one after another Column: Overcoming the Marketing Divide Chapter 3: Reimagining the Marketing Process | Science Fiction | Welcome to the world of AI-native marketing in 2027 Research – Instantly simulate markets and customers Planning – Test an
explosively large number of new product plans and strategic scenarios. Creative – Leverage AI enhanced with creator insight. Execution – Create and deliver hyper-personalized content using AI. As creative materials become more diverse, maintaining a consistent brand image presents a challenge. Media planning is shifting from quantity-based design to quality x quantity design based on prediction. Optimization (analysis and improvement) – ROI analysis and improvement evolve with AI. Data infrastructure becomes AI data infrastructure AI agents will be powerful allies | Example | Changes in marketing processes are already underway Two Key Points to Success Further Changes in Marketing Processes Brought About by Customer Changes The Path to Becoming an AI-Native Company Organizational Chart and Roles of an AI-Native Company Companies Moving Towards Becoming AI-Native Companies How Do You Create an AI-Native Organization? Steps to Becoming an AI-Native Company Risk: Deflation in the Marketing Industry Column: Namikawa Nagaru, Five Ways to Develop AI into Creators Chapter 4: Transforming the Customer Experience An era in which AI agents will be a third companion to people How to become a brand recommended by AI that people trust AI Native Journey AI Agent Owned Strategy AI Agent Paid Strategy AI Agent Earned Strategy How will media change? Information loved by both people and AI will win Risk: AI Interference in Decision-Making Chapter 5: Can AI Be a Force for a Better Society? Inclusion—AI’s transnational translation capabilities Well-being—Personal AI that detects pre-illness Climate and resource resilience—Connecting the happiness of individuals with the happiness of the entire planet Education and Skills – AI-powered “out-of-the-box” learning Culture – Improving people’s creativity Workforce – Expanding the door to successors Mediation – Proposing and mediating fair solutions as a third party Risks: AI algorithms, AI bias, and the AI divide Chapter 6: What kind of brand will be loved and chosen by consumers in the age of AI? The People-AI-Company Triangle Understanding the three relationships between AI, humans, and companies using the ABC Triangle Column: The unique power of humans in the age of AI [Appendix] Keyword collection
https://prcdn.freetls.fastly.net/release_image/2888/655/2888-655-bf03c2a968cb18f2fdd3aea5d1a09e31-3900×1024.jpg About Sendenkaigi Starting with the monthly magazine “Sendenkaigi” launched in 1954, Sendenkaigi Inc. has expanded into a wide range of businesses, including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as “Sendenkaigi,” “Hanko Kaigi,” “Kouryō Kaigi,” “Brain,” and “Kankyo Business,” as well as the operation of the online media “AdverTimes,” we disseminate the latest trends and practical knowledge related to marketing, creativity, and the environment. Additionally, we offer courses and training attended by approximately 100,000 people annually, focusing on developing the next generation of talent. Contact: Sendenkaigi Inc. Book Editorial Department 3-11-13 Minami Aoyama, Minato-ku, Tokyo 107-8550 E-mail:
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