The “Usamaru Exhibition” will be held at Matsuya Ginza from November 26th!

The “Usamaru Exhibition” will be held at Matsuya Ginza from November 26th! ​ LINE Friends Japan Corporation Press Release: October 17, 2025 The “Usamaru Exhibition” will be held at Matsuya Ginza from November 26th! An exhibition featuring the world of “Usamaru,” the popular LINE stamp character, will be held for the first time at Matsuya Ginza. General advance ticket sales begin on October 17th! (Note: Media interview information is available at the bottom of the page.) LINE Friends Japan Corporation (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Kim Sung-hoon), developer of LINE FRIENDS, a global character brand from LINE, will be holding the “Usamaru Exhibition” at Matsuya Ginza from November 26 to December 9, 2025, where you can experience the world of Usamaru.
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What is “Usamaru”? First appearing as a LINE sticker on August 6, 2014, it became an instant hit. In 2016, it became the first sticker to be inducted into the LINE Creators Stamp Award Hall of Fame, and in 2021 it won the Grand Prix in the MVP category at the 3rd LINE Creators MVP Award. Its momentum shows no signs of slowing down. Official LINE stamps and collaborative stamps with companies are being released one after another. They have been featured on numerous television programs and magazines, and are expanding beyond stamps into a wide range of products, including books, merchandise, and cafes. “Usamaru Exhibition” For the first time, Matsuya Ginza will be hosting an exhibition where children and adults alike can enjoy the world of Usamaru with their whole bodies. Under the overall
supervision of the artist, sakumaru, the exhibition will feature rare original drawings, three-dimensional structures, and photo spots. There will also be a wide selection of original merchandise. ■Dates: Wednesday, November 26th – Tuesday, December 9th ■Venue: Matsuya Ginza, 8th Floor Event Square ■Opening Hours: 11:00 – 20:00 *Closes at 7:30 PM on Sunday, November 30th and Sunday, December 7th *Closes at 5:00 PM on the final day. *Last admission is 30 minutes before closing. ■Price (tax included) General ¥1,300 (¥1,100) / High school students ¥1,000 (¥900) / Middle school students ¥800 (¥700) Elementary school students: ¥600 (¥500) / Ticket with merchandise: ¥3,100 (¥2,900) *Prices in parentheses are advance ticket prices Preschool children are free. *Children must be accompanied by a parent or guardian (18 years of age or older). Up to two children are allowed per parent or guardian. ■Ticket sales From 10:00 on Friday, October 17 ■Usamaru Greeting Event *Raffle applications closed 11/29 (Sat), 30 (Sun), 12/6 (Sat), 12/7 (Sun) 13:00~ 15:00~ 17:00~ ■Product Lineup (Partial) We have a selection of special, original goods featuring dressed-up Usamaru and friends, a treasure chest filled with Usamaru’s precious belongings, and two types of original artwork.
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https://prcdn.freetls.fastly.net/release_image/40759/87/40759-87-43732c9cdd3517e10465b422af542d23-1800×1200.jpg ■Visitor benefits/admission benefits (The image is an image) Image
URL: https://prcdn.freetls.fastly.net/release_image/40759/87/40759-87-863b3406aac93625fa45339ada479335-572×449.png Attendee Bonus: Letter from Usamaru (1 of 6 designs, chosen randomly)
https://prcdn.freetls.fastly.net/release_image/40759/87/40759-87-eccceb0ca0364979c708a92790fe2f44-544×341.png Receive one original Usamura Card with every purchase of merchandise worth 3,000 yen or more (tax included) (while supplies last) Image
URL: https://prcdn.freetls.fastly.net/release_image/40759/87/40759-87-d3dbfaf8a0a3ecb1e8bd8e99fc233ca9-624×560.jpg Receive one original design “reusable bag” with purchases of merchandise worth 10,000 yen or more (tax included) in a single transaction (while supplies last) A tie-up cafe will also be held at Matsuya Ginza during the event (details will be announced at a later date). More information about this exhibition can be found here. ■Usamaru Exhibition Special Website: https://www.usamaru-ten.com/ ■Usamaru Exhibition Ticket Page: https://l-tike.com/usamaru-ex/ ■Usamaru Exhibition Official ■Usamaru official website:
https://usamaru.jp/ ■sakumaru Official X:https://x.com/skmr_29 ＜Media Coverage Information＞ A media preview will be held on the morning of the first day, November 26th (Wednesday). If you would like to attend, please contact us here.
About LINE FRIENDS LINE FRIENDS is a global character brand that began as a stamp for the LINE messaging app, used by over 200 million people worldwide. It offers original characters like Brown, Cony, Sally, and Choco, as well as the globally beloved “BT21” brand developed in collaboration with global star BTS, minini, JOGUMAN, DINOTAENG, and MONAMHE, as well as “Usamaru” and “Nekopen Biyori” from the LINE Creators Market. Furthermore, LINE FRIENDS has partnered with global companies, including the development of the “Genshin Impact” IP business, and has a global fanbase, particularly among Gen Z. LINE FRIENDS, which was spun off as an independent company from LINE in January 2015, currently operates in 18 regions, including Seoul, New York, LA, Tokyo, and Shanghai, and operates eight e-commerce platforms. Official brand site: https://linefriends.co.jp Official online store: https://linefriendssquare.jp Flagship store (Shibuya): https://linefriends.co.jp/store Official
X:https://x.com/JP_LINEFRIENDS Official Instagram:
https://www.instagram.com/linefriends_japan Official YouTube: https://www.youtube.com/channel/UCakMmnbNPZA-iIUfXS9e80w