【SMN Survey】September 2025 TV Commercial Airing Ranking
SMN Co., Ltd. Press Release: October 17, 2025 [SMN Survey] Ranking of TV Commercial Airings in September 2025 Three Recruit ads ranked! There is also a rush of demand for hometown tax donations ahead of tightening regulations. SMN Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Naoki Harayama; hereinafter referred to as SMN) provides marketing support through the generation and sale of television commercial metadata. We are now announcing the results of a survey using the TV commercial metadata system to investigate and compile the number of TV commercials aired in the five major metropolitan areas* (25 terrestrial broadcasting stations and 6 satellite broadcasting stations) in September 2025. * 5 major metropolitan areas: Tokyo, Osaka, Aichi, Fukuoka, and Hokkaido ■Survey Overview 【Survey Period】 September 1st to September 30th, 2025 [Subject] Television commercials from 25 terrestrial and 6 satellite broadcasting stations in the five major metropolitan areas (Tokyo, Osaka, Aichi, Fukuoka, and Hokkaido), excluding program
advertisements. [Survey Method] Survey based on broadcast history information obtained by an automatic TV commercial recognition system utilizing SMN’s video recognition engine. ■September 2025 TV Commercial Airplay Ranking (25 terrestrial and 6 satellite
broadcasting stations in Tokyo, Osaka, Aichi, Fukuoka, and Hokkaido) In the September 2025 TV commercial airplay ranking, Recruit Holdings dominated the top spot with “Car Sensor” and “Suumo Counter.” Additionally, “AirREGI Order” newly ranked in 7th place, bringing the total number of ads in the top 20 for this month to three. E.Design Insurance’s “Tokio Marine Direct,” ranked third, likely conducted large-scale advertising campaigns to raise awareness ahead of its name change in October. In the hometown tax donation category, iMobile’s “Furunavi” ranked ninth, and Satofuru’s “Hometown Tax ‘Satoful'” ranked 19th. Both companies conducted intensive advertising campaigns, anticipating a surge in demand ahead of the tightening of regulations on donation point rewards starting in October.
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-75e857649d909710266caf68d638be66-2053×1316.png
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-ed141cd7a725e7844b7ef80fec3c7cff-2053×738.png September 2025 TV Commercial Airings Ranking by Area (Tokyo) 【Osaka】
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-eda88db09878feef2f7e3072a3a3c3f2-2053×722.png September 2025 TV Commercial Airings Ranking by Area (Osaka) [Aichi (Nagoya)]
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-c87a27fdcdf2fc8db0b9c2279391e3c9-2053×722.png September 2025 TV Commercial Airings Ranking by Area (Aichi) 【Fukuoka】
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-ea8758164f0100da567dc98c7994740d-2053×722.png September 2025 TV Commercial Airings Ranking by Area (Fukuoka) [Hokkaido (Sapporo)]
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-a859fb2d5e0b85190c3d09543850c00c-2053×780.png September 2025 TV Commercial Airings Ranking by Area (Hokkaido) 【BS】
https://prcdn.freetls.fastly.net/release_image/13903/381/13903-381-adb9a391ba2dae6738d490296f8b6307-2053×837.png September 2025 TV Commercial Airing Frequency Ranking (BS) ■About TV Commercial Metadata Our TV commercial metadata generation system, developed in collaboration with Sony, analyzes broadcasts in major cities across the country in real time and generates TV commercial broadcast history data. The system has been in operation for approximately 20 years and has accumulated over 100,000 pieces of commercial metadata and over 50 million pieces of past broadcast history data. This highly timely data is also used to trigger the display of web advertisements, serving as a bridge between mass media and internet advertising. The large amount of data accumulated daily is used to check the broadcast of our own commercials, investigate the advertising status of our competitors, and also for cross-media marketing analysis by combining it with big data such as web advertising, purchasing data, and viewing log data obtained from smart TVs. For inquiries regarding this service: zb@so-netmedia.jp (Contact: SMN Co., Ltd. Business Development Department) ■SMN Co., Ltd. < https://www.so-netmedia.jp/ > Established in March 2000, we are expanding our marketing technology business based on the technical expertise we have cultivated within the Sony Group. In order to “use our technological expertise to solve our customers’ marketing challenges,” we continue to evolve by combining big data processing and artificial intelligence technologies. Currently, we provide solutions to a variety of marketing challenges, including the DSP “Logicad,” the marketing AI platform “VALIS-Cockpit,” and the advertising distribution service “TVBridge” that utilizes television viewing data. *The company names, organization names, product names, and service names listed are trademarks or registered trademarks of the respective companies and organizations.
