〈Information Release No. 3〉 Live Performance x Tokyu Kabukicho Tower In-building Collaboration “Shinzanmono 2025 in TOKYU KABUKICHO TOWER” Details Announced and Key Visual Revealed!
TST Entertainment Inc. Press release: October 17, 2025 To Members of the Press Details and key visuals for “Shinzanmono 2025 in TOKYU KABUKICHO TOWER,” a collaboration between a live performance and Tokyu Kabukicho Tower, have been decided! With live performances at the center, original merchandise and collaborative food will be on sale and the interior of the venue will be decorated starting November 1st.
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(Shinjuku-ku, Tokyo; President and CEO: Togo Yoshinori), will host “Shinzanmono 2025 in TOKYU KABUKICHO TOWER” (hereinafter referred to as the “Event”), a collaboration event featuring live performances with three Sakamichi Series groups from Saturday, November 8th to Sunday, November 30th, 2025. Based on the concept of “pursuing what you love,” this facility has implemented various collaborations in this area, where diverse cultures intersect. This time, centered around the live performance “Shinzanmono 2025 LIVE at THEATER MILANO-Za,” featuring the newcomers from the three Sakamichi Series groups, which begins on Saturday, November 8th, the facility will sell original “Shinzanmono 2025” merchandise and collaboration food, and feature interior decorations, providing an experience where you can enjoy the three Sakamichi Series groups visually, audibly, and sometimes even gustatory. The key visual for this project was taken from Shinjuku, a place where diverse cultures and people come and go, and mixes with today’s Japanese illustration culture to convey the hope that the new members of the three Sakamichi Series groups, as well as the entire Sakamichi Group, will spread their wings and soar throughout Japan and the world. In addition, to commemorate the implementation of this initiative, it has been decided that an in-car jack train will be operated on the Tokyu Toyoko Line and Tokyu Den-en-toshi Line. The area will be expanded from Shinjuku, where the facility is located, to include Tokyu Group lines, to liven up the debut year of these newcomers. Through this initiative, we will provide an opportunity for domestic customers, as well as many visitors from overseas, to enjoy the charms of Japanese idol culture. Details of each collaboration initiative are as follows. Summary of “Newcomer 2025 in TOKYU KABUKICHO TOWER”
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https://www.youtube.com/watch?v=W4fSCHmwFiM “Shinzanmono” (Newcomers) was launched in 2023 as a collaboration between the Sakamichi Group’s newcomers (new generation members) and Tokyu Kabukicho Tower, which was a newcomer to the Shinjuku area at the time and had just opened. This marks the second time the event has been held in about two years. This year, we will celebrate the debut years of the newly joined Sakamichi Series three groups: Nogizaka46 6th Generation, Sakurazaka46 4th Generation, and Hinatazaka46 5th Generation. We will be
celebrating this year’s debut with excitement at this facility, as well as in Shibuya and other areas along Tokyu Group train lines. This key visual was created in Shinjuku, a place where diverse cultures and people come and go, and mixes with today’s Japanese illustration culture to convey the hope that the new members of the three Sakamichi Series groups, as well as the entire Sakamichi Group, will spread their wings and soar throughout Japan and the world. The illustrations were created by three illustrators: Kachinatsumi (background illustrations for Nogizaka46), 456 (background illustrations for Sakurazaka46), and Kanai (background illustrations for Hinatazaka46).
https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-519f1e056a3a97d7005080f95246a757-1920×1080.jpg In addition, the copy “Break Through, Me” expresses the hope that the new members of the three Sakamichi Series groups will be able to overcome expectations, anxieties, and doubts now that they have begun their journey as idols. Additionally, solo copies have been created for each new member, expressing their individual feelings. “Newcomer 2025 in TOKYU KABUKICHO TOWER” details Starting Saturday, November 8th, the venue will be taken over by newcomers! Prior to the live performances, original merchandise, collaborative food, and interior decorations will begin on Saturday, November 1st. 1. November 1st (Sat) – November 30th (Sun) Shinzanmono 2025 POP-UP STORE in TOKYU KABUKICHO TOWER Original “Shinzanmono 2025” merchandise will be sold at the special merchandise booth on the 5th floor. We have a selection of exclusive merchandise featuring illustrations drawn specifically for this project, as well as posters and stickers with designs used on the in-car Jack Train. In addition to merchandise for sale, there will also be a photo spot and a panel section showcasing the personalities and careers of the new students. We have prepared a space where you can fully enjoy “Shinzanmono 2025.” ■Venue: Tokyu Kabukicho Tower, 5th floor, special merchandise booth ■Event Period: Saturday, November 1st – Sunday, November 30th ■Business Hours: 11:00 – 21:00 ■Goods lineup
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https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-1746c1d6c8fdc941d2c98ed47b872ade-1910×2700.jpg ■Photo Spot and Panel Section In addition to merchandise for sale, there will also be a photo spot and a panel section offering a glimpse into the personalities and career paths of the new students. Image
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https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-fdfed9e48d18fe39f80f9774942d8be2-3900×3900.jpg 2. November 1st (Sat) – November 30th (Sun) Collaboration Food “Shinzanmono 2025 with Collaboration foods” From Saturday, November 1st to Sunday, November 30th, restaurants within the facility will be serving “Shinzanmono 2025 with Collaboration Foods,” a collaboration food inspired by the new members of each of the three groups: Nogizaka46, Sakurazaka46, and Hinatazaka46. Participating stores are Shinjuku Kabuki Hall ~ Kabuki Yokocho (2nd floor), namco TOKYO (3rd floor), THEATER MILANO-Za (6th floor), and JAM17 GELATERIA (17th floor). Customers who order collaboration food from each store will receive a “Shinzanmono 2025” original member solo card (one random card from each group) for each item. Menu and other details are as follows: ■2nd Floor Shinjuku Kabuki Hall ~ Kabuki Yokocho
Collaboration Food Serving Hours: 11:00 AM – 11:00 PM (Last Orders 10:30 PM) Menu/Prices: Food Nogizaka46 Peach Whipped Pancakes / ¥1,869 (tax included) Sakurazaka46 Fondant Chocolate / ¥1,869 (tax included) Hinatazaka46 German Potato Fried Rice / 1,539 yen (tax included)
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https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-b5be251ced2dbaa02c10a0bda9fc32d8-3900×2600.jpg Drink NOGI Whipped Soda / ¥1,319 (tax included) SAKURA Whipped Soda / ¥1,319 (tax included) HINATA Whipped Soda / 1,319 yen (tax included) ■3rd Floor Namco Tokyo Collaboration food serving hours: 11:00 AM – 10:00 PM (Last orders 9:30 PM) *Please note that last order times and seating may change depending on the date and day of the week. Menu/Prices:
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https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-18a2dac3717bbe12731c36b020616974-3900×2600.jpg Nogizaka46 Berry Crepe / 1,580 yen (tax included) Sakurazaka46 Black & Red Crepe / 1,580 yen (tax included) Hinatazaka46 Iris Blue Crepe / 1,580 yen (tax included) ■6th floor “Za Bar” inside THEATER MILANO-Za We will be selling six original collaboration drinks, two per group, inspired by the new members of each group. Includes an original bottle of “Shinzanmono 2025 in TOKYU KABUKICHO TOWER.”
https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-738785f831e638de2a28edc7ee27fee0-3900×2600.jpg “Newcomer 2025 in TOKYU KABUKICHO “TOWER” Original Bottle *Customers without tickets for the performance on the day can still purchase merchandise in accordance with the 6th floor merchandise sales terms and conditions, but there are some dates when merchandise sales are not available. For details on the 6th floor merchandise sales terms and conditions, please check the official announcements for each Sakamichi Series. Menu/Prices: Nogizaka46 Edible Flower Lemonade / 1,000 yen (tax included) Nogizaka46 Peach Jelly Drink / ¥1,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-1a7a91815f98f8b04d59f75374d331c7-3900×2600.jpg Sakurazaka46 Berry Cafe Latte / 1,000 yen (tax included) Sakurazaka46 Strawberry Crunch Drink / 1,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-ff66be8912cd8bd428f5943b025d4b3f-3900×2600.jpg Hinatazaka46 Citrus Herbal Tea / 1,000 yen (Tax included) Hinatazaka46 Blue Jelly Lemonade / ¥1,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-5bc8960bc4dd16fb9e902f85eb49b3c5-3900×2600.jpg ■17th floor JAM17 GELATERIA Collaboration food serving hours:10:00 AM – 10:00 PM Menu/Price:Original Sakamichi Collaboration Gelato / ¥1,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-b09e4322ee94bd73908944ca25ded2be-3900×2600.jpg ■ “Newcomer 2025 “Original Member Solo Picture Card” Image Image
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https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-dadf0da34fa4c26807d672f0ccc2b20c-748×382.jpg – One coupon will be randomly selected from each group for each food item ordered. – Design cannot be selected. – Cards will be given at the store where you made your purchase. – Offer ends while supplies last. – Store opening hours are subject to change. 3. November 1st (Sat) – November 30th (Sun) “Newcomer 2025 in TOKYU KABUKICHO “TOWER” Interior Decoration From Saturday, November 1, 2025 to Sunday, November 30, 2025, newcomers will explore various areas of the facility. Jack! Enjoy performance footage and photo spots. ■2nd Floor FIRST STAGE Key visual panels will be shown on stage, music videos of the new members will be shown, performance footage will be shown, and more. ■3rd Floor Namco Tokyo MUSIC & PLAY LOUNGE
“ASOBINOTES” area signage will feature the new graduating class’s music video. Broadcasting of performance footage, etc. *Please note that this service will be temporarily suspended during other events. ■17th floor Record wall jack, mini photo spot
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https://prcdn.freetls.fastly.net/release_image/50845/273/50845-273-068c28847fcfc78230789a714752e55c-3900×3900.jpg *Images are for illustrative purposes only. Actual design may differ. In addition, the entrance and other areas of the facility are also planned to be decorated.
4. November 8th (Sat) – November 30th (Sun) Live Performance “Shinzanmono 2025 LIVE at THEATER MILANO-Za” From Saturday, November 8th to Sunday, November 30th, 2025, the 6th generation members of Nogizaka46, the 4th generation members of Sakurazaka46, and the 5th generation members of Hinatazaka46 will each perform 10 solo concerts.
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https://www.tokyu-kabukicho-tower.jp/shinzanmono/ 5. November 16th (Sunday) – November 30th (Sunday) ライブビューイング応援上映 １０９シネマズプレミアム新宿＆日本各地の１０９シネマズにて 「新参者 二〇二五 in TOKYU KABUKICHO
TOWER」の施策の一つとして行われる「新参者 二〇二五 LIVE at THEATER
MILANO-Za」の一部公演のライブビューイング応援上映を東急歌舞伎町タワー内「１０９シネマズプレミアム新宿」及び「１０９シネマズ二子玉川」、「１０９シネマズグランベリーパーク」、「１０９シネマズ箕面」、「１０９シネマズ広島」にて実施します。映画館の上質な空間で盛り上がりつつも快適に公演をご覧いただける、ライブや劇場とは一味異なる体験をぜひお楽しみください。 詳細はこちらから：https://www.tokyu-kabukicho-tower.jp/shinzanmono/
最新情報は、本施策の公式Xをご確認ください。 「新参者 二〇二五 in TOKYU KABUKICHO TOWER」
公式X：@shinzanmono25
東急東横線・東急田園都市線 車内ジャックトレインの運行が決定！
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株式会社TSTエンタテイメントは、東急歌舞伎町タワーにおけるエンターテイメント施設の企画・運営を目的とした、東急株式会社および株式会社ソニー・ミュージックエンタテインメントの合弁会社です。 会社名：株式会社TSTエンタテイメント 本社所在地 ：東京都新宿区歌舞伎町一丁目２９番１号 事業内容
：エンターテイメント施設の企画・運営及びそれに関する事業 HP：コーポレートサイト https://tst-ent.co.jp/ 東急歌舞伎町タワー公式サイト https://www.tokyu-kabukicho-tower.jp/ 当リリースの詳細について