[REVISIO Inc.] Long Coat Daddy wins King of Conte 2025. Did the champion’s skit capture the attention of the audience?!
REVISIO Co., Ltd. Press release: October 17, 2025 To Members of the Press Long Coat Daddy won the King of Conte 2025. Did the champion’s skit capture the attention of the audience?! REVISIO Inc.
(Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasushi Gunya; hereinafter referred to as REVISIO), which installs devices equipped with human body recognition technology in homes to measure “attention” to television screens, We have released an analysis using viewing quality data to find out which scenes were most watched for “King of Conte 2025,” which aired on the TBS network on Saturday, October 11, 2025.
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https://prcdn.freetls.fastly.net/release_image/51361/182/51361-182-ab76c0db04e653bc7ced6b47bc27dfba-604×322.png King of Conte – Popularity List for the Past 5 Years Let’s start by looking at the average attention level for King of Conte over the past five years. “Attention level” is an indicator that shows the percentage of people watching TV who were looking at the screen. The higher the value, the more the program “glued” the audience. The overall individual attention level was 59.8%, the lowest in the past five years. Looking at each attribute, there is a noticeable downward trend in MF3. Meanwhile, MF1 has increased since last year. In recent years, award races have generated significant excitement on social media even before the broadcast, which may be making it easier for younger generations to pay attention. Incidentally, the household TV-on rate (synonymous with household viewer ratings) was highest in 2021 and has remained at the same level for the past four years. This article also publishes the results of a comparison with other comedy award races. Please also take a look. Now, let’s take a closer look at this year’s King of Conte with minute-by-minute waveforms. “Rainbow” was the show that most captivated viewers at King of Conte 2025.
https://prcdn.freetls.fastly.net/release_image/51361/182/51361-182-7dc8e7af71335f19588b272dbc651eaa-1136×659.png King of Conte 2025 Minute-by-Minute Attention Trends (Individuals Overall) Graph Image Next, we’ll look at the attention level for King of Conte 2025 using minute-by-minute data. “Attention level” is an indicator of how much time viewers spent looking at the TV screen while watching that channel. The skit that drew the most attention was the one performed by Rainbow on the final stage. This was likely due to the fact that it included many elements, such as movement and music, that kept viewers glued to the screen. Looking at the overall attention level for the program, it increased as the show progressed. This is likely a reflection of the growing anticipation among viewers as the winner was announced, but the focus was on Shizuru’s skit, which ranked third in terms of attention despite being in the middle of the program. The unique structure of the skit, with almost no dialogue and progressed solely through mouth movements and actions in time with the background music, was likely what captivated viewers. Most-watched scene: Final Stage/Rainbow’s skit. Attention rate: 59.7% The skit featured a woman trying to get extra money for her taxi fare and a man trying to punish her for it. The pair’s clever dialogue and dynamic acting kept viewers glued to the screen from start to finish. The effective use of the soundtrack from “LIAR GAME” likely
contributed to the high attention it garnered. Second most watched scene: Final Stage/Yadan’s skit. Attention rate: 57.3% Set in a small restaurant, the show captivated viewers with its character, which emphasized the owner’s strictness, and dynamic movements that used the entire stage. The bold developments in the second half in particular were a clever composition that kept viewers glued to the screen until the very end. Third most watched scene: 1st Stage/Shizuru’s skit. Attention rate: 55.7% The skit unfolds to the tune of B’z’s “LOVE PHANTOM.” The two actors deliberately refrain from engaging in dialogue, and the skit progresses solely through their mouth movements and actions in time with the song. Because no words are used to explain the content, the viewer is forced to focus on the screen to understand, which likely contributed to the increased attention rate. ・4th most watched scene – Results – Attention rate: 54.2% The viewers’ eagerness to witness the moment when the winner would be decided built up anticipation and kept them glued to the screen. Fifth most watched scene: Final Stage/Long Coat Daddy’s skit. Attention rate: 54.2% The skit revolves around a conversation between a career woman and a depressed police officer. The dramatic twist at the end, in which the officer fires his gun, kept viewers glued to the screen until the very end. There is no correlation between the level of attention paid to each performer and the judges’ scores.
https://prcdn.freetls.fastly.net/release_image/51361/182/51361-182-d506b9c04ece1f5a7a91b8c867c57e65-785×455.png Comparison table image of attention level by speaker (individual overall) and scores *Performer-specific attention levels are calculated based on data per second, so the values differ from the per-minute attention levels listed above. Next, we compared the attention level (overall) and scores for each performer. We found that the later a performer’s performance, the more exciting the show became, and the higher the attention level tended to be. The final stage, in particular, tended to have significantly higher attention levels than the first stage. However, we were unable to confirm that the judges’ scores were related to this attention level. Judges’ scores are based on the freshness, structure, and originality of the material, demonstrating the judges’ expertise as professionals in their fields. Meanwhile, attention-grabbing is heavily influenced by “appearance factors,” such as catchiness and the ability to captivate the viewer with movement. The fun of the awards race lies in the fact that the actual scoring also takes into account technical composition and level of completion. Shizuru received high scores across a wide range of generations in the attention level by performer and attribute!
https://prcdn.freetls.fastly.net/release_image/51361/182/51361-182-c8e97eb26b67fd43dd79fcb6a0b6e39d-820×460.png Attention level chart image by performer x attribute Finally, when comparing by performer and attribute, none of the material in the final stage ranked highly in terms of attention for any attribute. While there is a general trend of attention increasing as the show progresses, the results show that material preferences differ depending on the attribute. For example, let’s look at the attention levels for Ultra Boogies. Perhaps because the story revolved around a parent trying to stop their child from quitting college and becoming a musician, MF1 and MF3 resonated well, but MF2 had extremely low attention levels. Furthermore, Shizuru’s material received high scores across all attributes.
That concludes our analysis of the most-watched scenes from this year’s much talked about “King of Conte 2025.” What did you think? REVISIO will continue to analyze shows and content that will keep you glued to your screen. Stay tuned! Check the quality of your TV programs for free! “REVISIO One” Demo Account REVISIO’s TV viewing data analysis tool, “REVISIO One,” provides daily updates on household TV tune-in rates and attention levels for 6 terrestrial broadcast stations and 7 channels in the Kanto and Kansai regions over the past week. It’s free to access. (You must apply for a “REVISIO One” demo account.) Check out viewing data for popular programs here!
https://prcdn.freetls.fastly.net/release_image/51361/182/51361-182-6152f237baee9cfc4dcbc03d0458b0c2-1200×630.jpg Apply for a Demo Account REVISIO Co., Ltd., Public Relations Officer, Yasutake Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo Email: info@revisio.com Tel (direct contact) 050-5897-4931 [About REVISIO Inc.] REVISIO Inc. (formerly TVISION INSIGHTS Inc., renamed in October 2022) uses human body recognition technology to collect viewing behavior data for TV programs and commercials and provides B2B viewing analysis services. Survey equipment equipped with REVISIO’s proprietary human body recognition technology is installed on home televisions, and survey participants’ viewing behavior is automatically collected every second. REVISIO’s unique gaze data, which reveals who is in front of the TV and watching it, is used by over 250 clients in Japan, including advertisers, advertising agencies, and broadcasters. Currently, we provide viewing data for all terrestrial broadcast programs, as well as connected TV gaze data, for 2,000 households in the Kanto area and 600 households in the Kansai area. Copyright ©
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