Report on “Established Stores Festival 2025 by agataJapan”
Starmark Co., Ltd. Press Release: October 17, 2025 “Long-established Festival 2025 by agataJapan” report The 2025 Long-Established Business Festival will be held at four venues around Fukutoku Shrine, promoting the charms of long-established businesses and local areas across Japan from Nihonbashi, Tokyo. 180 organizations will participate. Official
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-a9b20ed1b9cfad9ea02200b02dd86373-512×270.jpg
https://shinisetsuhan.net/collections/shinisefes2025 Starmark Co., Ltd., operator of the e-commerce site “Shinisetsuhan.net,” which sells exquisite products from long-established stores across Japan, held the 2025 Shinisetsuhan Festival in Tokyo on October 11th. We are pleased to announce that we held the “Established Stores Festival 2025 by agataJapan” in Nihonbashi, an event that promoted the traditional culture and appeal of long-established stores that Japan can be proud of to a wide range of people. Click here to order from
long-established vendors participating in the event:
https://shinisetsuhan.net/collections/shinisefes2025#product Click here for photos from the day:
https://photos.app.goo.gl/YMXG3PF3VQg7kHyN9
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-714f4bbdeb742578248e60eb6c497779-512×341.jpg
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-8014cfb83bbac61dc45f17e3ec89fc95-512×341.jpg Kickoff with a Pre-Festival The “Established Stores Festival by agataJapan” is held for the fourth time this year, with the theme of “creating a cultural intersection” between tradition and modernity, tradition and innovation, and Japan and the world. This event is held every year at this time to commemorate “Established Establishment Day,” a festival dedicated to Ebisu, the god of commerce. It was proposed in honor of the Ebisukou (Ebisu Association). A pre-event celebration was held at the Mitsui Main Building on October 10th, the day before the event. Chuo Ward Mayor Yasuto Yamamoto, who gave a speech as a guest, said, “I have been closely following the efforts to establish Established Establishment Day since its establishment. I look forward to this year’s excitement.” Approximately 100 people, including supporting companies and exhibitors, attended the event and deepened their connections. The event concluded with a sanbonjime (a traditional Japanese clapping song) led by Takatsu Ihei, chairman of the Long-Established Festival Executive Committee, building momentum for the main event.
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-e8949f59687973c8551af51b3abf22bf-1348×926.png “Long-Established Local Market” featuring a wide selection of fine products from all over Japan The event kicked off with a dedication ceremony at Fukutoku Shrine, adjacent to the venue. This time, we offered “Tokyo Gin,” a craft gin with ties to Nihonbashi that is planned and sold by our company. The “Long-Established Local Market” was held again this year in the alleys surrounding Fukutoku Shrine. Well-established shops and local businesses from around the country set up tents to sell their products. Despite the unfortunate rain, many visitors attended. The annually popular tasting corner featured approximately 70 brands of domestic alcoholic beverages, including sake, wine, craft gin, and craft beer, and attracted many foreign tourists. This time, Enrai, a Shibuya izakaya that promotes the appeal of hot sake, participated and served hot sake, and coffee from Matsuya Coffee, a long-established coffee shop in Nagoya, was also on offer.
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-9c22302fd048b6f5e56eeb5e0e6c18fa-1388×940.png Stage performance connecting tradition and modernity Comedian Cook Inoue served as the general host of the event, and a live performance was held at Fukutoku Forest, themed on “Creating an Intersection of Culture,” combining tradition and modernity. The event was a huge success, with a storytelling performance by storyteller Kakuyu Tanabe, a DJ performance by internationally renowned artists including Shuya Okino, and a collaboration between folk singer Misachi Kushima and Tsugaru shamisen player Kuniaki Baba. In addition, the NPO Koiki Nakimono Club and Ishikawa Kimono Cultural Ambassadors promoted the appeal of kimono culture and Kaga Yuzen through a Kaga Yuzen procession. Due to weather, the planned Kanze School Noh performance, Japanese drumming performance, and live calligraphy performance have had to be canceled at short notice. We sincerely apologize to everyone who was looking forward to these events. We are gradually responding to those who have purchased tickets.
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-697be353fc27b4256272a38806e2e7f4-1374×634.png “Long-Established Businesses and Local Regions Seminar” – Learn about traditional culture and examples of long-established businesses and local areas At this year’s Long-Established Businesses Festival, we held a “Long-Established Businesses and Local Regions Seminar” with 15 seminar topics split across two venues, aiming to familiarize visitors with traditional Japanese culture and deepen their learning. At the first venue, Nomura Conference Plaza Nihonbashi, there was a “Long-established Local Summit” with themes such as product
development stories and secrets to passing on traditions from the heads of long-established businesses and local leaders, and Dassai President Sakurai also took to the stage. All attendees listened intently. At the second venue, Hashirakutei, there were experiential seminars such as a tea ceremony experience and sake pairing. Program: Venue 1: Nomura Conference Plaza Nihonbashi, 6th Floor Large Hall 1. Meditation Techniques to Reset Your Information-Overloaded Mind: Toryo Ito (Deputy Chief Priest of Ryosokuin Temple, Kenninji School of the Rinzai School of Buddhism) and Keigen Oishi (5th Generation Head of Oishi Sake Brewery) 2. Edo Food Culture in the Time of Tsutaya Juzaburo – Kuruma Ukiyo (Historical Novelist/Representative of the Edo Culinary Culture Research Institute) 3. “The Essence of Sake Reflected in a Glass” ~ A Tasting Discussion Between a Long-Established Popular Brewery and Professional Sake Tasting Specialist, Former Sake Tasting Specialist, Hidekazu Ishiwata ~ Hidekazu Ishiwata (Former Sake Tasting Specialist at the National Tax Agency), Hideyuki Takizawa (Takizawa Sake Brewery Co., Ltd.), Toshiyuki Yoshimura (Toshimaya Honten Co., Ltd.), Nobuki Yagi (Yagi Sake Brewery Department), Masakazu Sato (Yamatogawa Sake Brewery LLC) 4. Long-Established Local Business Summit Greetings, Ogawa Fumio (Chikusen) 1. Innovation in Arita Ware ~ A Collaboration between Long-Established Establishments and Nihonbashi ITOKASHI, Featuring Mayor Yoshiaki Matsuo (Arita Town), Satoshi Matsumoto (Arita Porcelain Lab), Masaki Hosoda (Eitaro Sohonpo), and Yoshio Imaizumi (Imaemon Kiln) 2. The Secret Story of a
Long-Established Establishment’s Hit Product Development: Hosoda Masami (Eitaro Sohonpo), Ihei Takatsu (Ninben), Moderator: Hisashi Yatomi (Tokyo Yorozu Support Center) 3. The Secret to the Continuation of Long-Established Restaurants: Hiroyuki Tachikawa (Isegen), Susumu Beppu (Chikuyotei), Miyo Ota 4. Interview with a Craftsman: Hoshika, a Young Master of the Skills Yurina (Eitaro Sohonpo), Kana Kawabe (Sohonke Sarashina Horii), Moderator Miki Sakai (Monthly Nihonbashi Editor-in-Chief) 5. The Evolution of Dassai: The Challenge of Japan’s Most Failing Sake Brewery – Kazuhiro Sakurai (Dassai Co., Ltd.) 6. Craft Gin ~The Next 100 Years: Toshihiko Nakagawa (Alembic Ohno Distillery), Masakatsu Hayashi (Prefectural Gin Project), Philip Richards (Nozawa Onsen Distillery) / Shintaro Nakazawa (Tokyo Hachioji Distillery) 7. From Hokkoku Kaido to Nihonbashi ~Delicious Food and Beauty~ Yamaguchi Yoji (J-WAVE Navigator, Author, Literature Scholar) 8. Craft Gin ~ Innovation from a Long-Established Company: Ryota Miyanomae (Kosho Brewery), Satoshi Okazora (Chiyomusubi Brewery), Hiroyuki Mitsutake (Mitsutake Brewery)
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-b930e5b5072c73491680c02fc9ff928f-1382×1234.png Second venue Hashirakutei 1. First tea ceremony experience ~ Touching the orthodox Sekishu style of the samurai family ~ Souyo Niiyama (Tea ceremony professor Yuishuan, Sekishu style Katagiri sect Monkey school) 2. Rakugo: “The Cat’s Plate” by Kokontei Yoyo 3. Lunch Pairing Session: Kyoto Sake from Matsui Sake Brewery and Kyoto Restaurant Hyotei Bento Box by Matsui Jiemon (15th Generation Owner of Matsui Sake Brewery) 4. A Lesson on Enjoying Sake at Various Temperatures: Warm Sake Edition by Toru Sakazaki (Enrai) and Tsutomu Abe (Aoki Sake Brewery) 5. Pair traditional sake with the traditional Japanese food, whale! Satoshi Oka (CEO of Chiyomusubi Sake Brewery), Shintaro Sato (CEO of Taruichi), Rie Sato (Sake Evangelist, Food Analyst) 6. Rakugo “Sample Sake” Kokontei Yoyo 7. Enjoying sushi and sake before dinner: Edo no Toki – Yoshinori Tezuka (4th generation owner of Matsunozushi), Masataka Shirakashi (President and CEO of Kenbishi Sake Brewery Co., Ltd.), Yuki Aoi (Japanese sake coordinator and freelance announcer) 8. Enjoy a folk song talk session and live performance in a tatami room with Kuniaki Baba (Tsugaru shamisen player) and Misachi Kushima (Neo folk song singer)
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-70ea96a9c7db58c848b4d1b2c01be8c0-1366×624.png Workshops offering hands-on traditional crafts were also a great success. The workshops, held in the Edo Sakura-dori underground walkway, featured seven booths offering hands-on hands-on classes, including Edo Kumihimo and Kumiko coaster making, and hand-painted lantern making.
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-2296ad0c10089658818e0629347e02f5-1386×626.png Get Signature and Something Special in your hands At this year’s Long-Established Store Festival, we introduced each store’s signature product (Signature) and a special item (Something Special) under the theme of “Signature x Something Special,” in order to let as many people as possible know the appeal of products from long-established stores. Signature products from participating stores can be purchased from the website below. Shosho-ten Mail Order.net
https://shinisetsuhan.net/collections/shinisefes2025#product In addition, to commemorate this event, Shosho-ten Mail Order.net will be holding a We are planning product development through collaboration between long-established companies and selling them through
crowdfunding. We plan to begin accepting applications on the project
page below. https://camp-fire.jp/projects/871414/preview?token=38njbkr9&utm_campaign=cp_po_share_c_msg_projects_show Long-established Festival 2025 by agataJapan Event Overview Special page for the Shinisetsu Festival:
https://shinisetsuhan.net/collections/shinisefes2025 Date and Time: Saturday, October 11, 2025, 11:00-19:00 (scheduled) Venue: Fukutoku Forest and Nakadori area, 2-5-10 Muromachi, Nihonbashi, Chuo-ku, Tokyo Retail, food, and exhibitions by long-established and local businesses / Seminars on long-established and local businesses / Traditional craft workshops / Tasting corner featuring Japanese sake and craft alcohol from sake breweries and Western liquor manufacturers from around the country / Sales of original craft gin (Prefectural Gin Project by agataJapan) / Stage performances, and more Organized by the Long-Established Business Festival Executive Committee Planning and Production: ★STARMARK(R)︎ Special Cooperation: Toto Noren-kai Sponsors: Seibu Shinkin Bank, Mitsui Fudosan Co., Ltd., Seiwa Business Co., Ltd., Mizunomizu Co., Ltd. Venue sponsors: Sumitomo Mitsui Trust Bank, Limited and Nomura Real Estate Development Co., Ltd. Venue sponsors: Nomura Real Estate Development Co., Ltd. Supported by: Fukutoku Shrine, Edo-Tokyo Brand Association (General Incorporated Association), Nihonbashi Muromachi Area Management (General
Incorporated Association), Nihonbashi Kitazume Shopping Association, and Monthly Nihonbashi Alphabetical order Toto Norenkai (Ahi Kamo Ippin Toriyasu, Isetatsu, Umezono, Eitaro Somototen, Edoya, Ohnoya Sohonten, Kimuraya Sohonten, Kuroeya, Akishikian Osakaya, Shirokiya Denbei, Shinbashi (Tamakiya, Souhonke Sarashina Horii, Chikusen, Chomeiji Sakuramochi, Toraya, Nihonbashi Saruya, Nihonbashi Benmatsu Main Branch, Ningyocho Shinota Sushi Main Branch, Ninben, Baikatei, Haibara, Habutae Dango, Funabashi-ya, Matsuzaki Senbei, Yagenbori Nakajima Shoten, Yamamoto Nori-ten, Yamamotoyama, Yoshitoku Daiko, Yoshinoya Shoten, Ryumeikan) Edo Brand Association (Asakusa Maekawa Inden / Edo Kumiko Tatematsu / Tsuta no Ie) / Asahi Confectionery / Kawakami Shoten / Kokubu Group Headquarters / Shibuya Nishimura So Honten / Houraiya Honten / Matsuya Coffee Honten / Maruchu Kasai Kaisan / Mannendo Honten / Miyabi Kobo / Morihan Nori Shop / Ryu Kobo Alphabetical order Aoki Sake Brewery / Akita Sake / EH Sake Brewery / Ikeda Sake Brewery / Ishikawa Sake Brewery / Ozawa Sake Brewery / Kirishima Sake Brewery / Kubota Sake Brewery / Kurosawa Sake Brewery / Kenbishi Sake Brewery / Sasanokawa Sake Brewery / Sachihime Sake Brewery / Takizawa Sake Brewery / Takeno Sake Brewery / Dassai / Tamura Sake Brewery / Chiyomusubi Sake Brewery / Tenryo Sake Brewery / Toshimaya Honten / Narimasa Sake Brewery / Niino Sake Brewery / Nishino Kinryo / Fujii Sake Brewery / Matsui Sake Brewery / Miyashita Sake Brewery / Yaezumi Sake Brewery / Yagi Sake Brewery / Yamatogawa Sake Brewery / Raifuku Sake Brewery Alphabetical Order Akiu Winery / Yuden Beer / Alembic Kanazawa Distillery / Eirin Brewery / MK Farm Kobushi / Prefectural Gin Project / Komasa Brewery / Takamasamune / Tokyo Hachioji Distillery / Nozawa Onsen Distillery / Noto Gin / Haneda Beer / Blue Rabbit Distillery / Benizakura Distillery / Mitsutake Brewery / Minami Aso Beer / Mohodori Distillery Laboratory / REUNION Alphabetical Order Aoi ITOKASHI by agataJapan / Ikki / Uomori / Edo Kumiko Tatematsu / Emoto Gloves / Enrai / Kaffajo / Kyoto Tourism Federation / Kyoto Hometown Products Association / GLASSBACCA / Monthly Nihonbashi / NPO Koiki Nakimono Club / Arita Town, Saga Prefecture / Sagawa Express / Hideyuki Kutani / Sora no Sato / Sennen no Kakurenbo / Takarazuka University of Medical Sciences, Faculty of Tourism, Kaga Campus / TOHIONA / Miyata Village, Nagano Prefecture / Naruto Kimchi / Niiyama Soyo (Professor of the Sekishu-ryu Katagiri Soenha School of Tea Ceremony, Yuishuan) / Yahiko Village, Niigata Prefecture / Dried Fish Maru / Hiroshige Sweets Magic / Fukaru Cola Hiroyuki Iku (Chief Priest, Fukutoku Shrine) ＜ステージ出演者＞ 出演順 クック井上／田辺 鶴遊／tongchang／松井 治右衛門／Tak Umezawa／DJ EMO (SETOUCHI BALEARIC主宰)／TSUBAKI FM／midori aoyama／Masaki Tamura (Do it JAZZ! / KJCC)／DJ MAO F. (LUXE)／沖野 修也 (KYOTO JAZZ MASSIVE/ KYOTO JAZZ SEXTET)／久嶋 美さち／馬場 邦彰／niiyan the teamaster／NPO法人 小粋なきもの俱楽部／いしかわきもの文化大使 ＜セミナー登壇者＞ 出演順 伊藤 東凌（臨済宗建仁寺派両足院副住職）／車 浮代（時代小説家/江戸料理文化研究所 代表）／石渡 英和（元国税庁日本酒鑑定官）／滝澤 英之（滝澤酒造株式会社）／吉村 俊之（株式会社豊島屋本店）／八木 伸樹（株式会社八木酒造部）／佐藤 雅一（合資会社大和川酒造店）／小川 文男（株式会社竺仙）／松尾 佳昭（有田町）／今泉 善雄（有限会社今右衛門陶舗）／細田将己（株式会社榮太樓總本鋪）／ 松本 哲（アリタポーセリンラボ株式会社）／高津 伊兵衛（株式会社にんべん）／ 弥冨 尚志（東京都よろず支援拠点）／立川 博之（いせ源）／別府 晋（株式会社竹葉亭）／星加 優里菜（株式会社榮太樓總本鋪）／川辺 華菜（総本家更科堀井）／堺 美貴（月刊日本橋）／桜井
一宏（株式会社獺祭）／フィリップ・リチャーズ（野沢温泉蒸留所）／中澤 眞太郎（東京八王子蒸留所）／中川
俊彦（Alembic金沢蒸留所）／山口 謠司（J-WAVEナビゲーター・作家・文献学者）／光武 博之（光武酒造場）／宮之前 諒太（小正醸造）／岡空 聡（千代むすび酒造）／新山 宗與（石州流片桐宗猿派 茶道教授 唯集庵）／古今亭 陽々／坂嵜透（えんらい）／佐藤 慎太郎（樽一）／佐藤 理絵（日本酒伝道師、フードアナリスト）／手塚 良則（松乃鮨）／白樫
政孝（剣菱酒造株式会社）／あおい有紀（和酒コーディネーター・フリーアナウンサー） 老舗フェスティバル特設ページ
https://shinisetsuhan.net/collections/shinisefes2025 【公式アカウント】 Instagram：https://www.instagram.com/shinisefestival/
YouTubeチャンネル「日本の老舗」 https://youtu.be/N1LilOIzzW4?si=O9t72ZyqNXeRAzmL
◆「老舗の日」とは 日本は創業100年を超える企業が世界一多いといわれています。その日本が世界に誇るべき「老舗」の良さを再認識することを目的として、老舗の商品を扱う「老舗通販.net」を運営するスターマーク株式会社が提唱。東都のれん会広報委員会での協議を経て、一般社団法人 日本記念日協会に申請し、制定されました。日付の由来は、商売の神様として知られる恵比寿様の祭り、恵比寿講の日にちなんでいます。
◆東都のれん会について 東都のれん会は、江戸の昔より明治初年にかけて創業された、百年以上の伝統を有する、古いのれんの店の集いです。伝統の継承と発展を共に目指すことを目的として発足しました。
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-cecbbaddf5c1b17a58177da0e618e51b-512×103.png 東都のれん会 http://www.norenkai.net ◆老舗通販.netについて
スターマーク株式会社が運営する日本の老舗通販.netでは、創業から100年を越える老舗の逸品をご紹介しています。実際に触れてはじめて感じる、伝統の技とこころ。それをひとりでも多くの方に体験して頂きたいと願っています。
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-303077017da0f413e953b94bdb6f3fb0-1950×356.png 老舗通販.net https://shinisetsuhan.net/ ◆スターマーク株式会社について
日本全国47都道府県と世界195ヶ国をつなぎ、文化交流することで相互理解を深め、平和な世界実現への貢献を会社のミッションとしています。
https://prcdn.freetls.fastly.net/release_image/5678/46/5678-46-076ca096c43d3b8fd607c078029d72e3-600×511.png 日本のよいものを世界へ 世界のよいものを日本へ 伝統のよいものを現代へ 現代のよいものを伝統へ 【スターマーク株式会社
Webサイト】https://starmark.co.jp
【会社概要】http://bit.ly/STARMARK_PROFILE_SLIDE
【老舗通販.net】https://shinisetsuhan.net
【agataJapan.tokyo】https://agatajapan.com/tokyo/ 当リリースの詳細について