HERALBONY’s first collaboration with VOLVO! Artist Teppei Kasahara’s Art Designs the Future of Transportation
Heral Bonnie Press release: October 17, 2025 To Members of the Press HERALBONY’s first collaboration with VOLVO! Artist Teppei Kasahara’s art designs the future of transportation. Limited-edition items based on the theme “For Life: Bringing color to the world beyond the window” will go on sale starting in October.
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HERALBONY Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture; Representative Directors and Co-CEOs: Takaya Matsuda and Fumito Matsuda; hereinafter “HERALBONY”) will begin its first collaboration project with global premium car brand VOLVO (Volvo Car Japan Co., Ltd.; hereinafter “VOLVO”) in October 2025. This collaboration, based on the theme of VOLVO’s brand philosophy, “For Life,” expresses the “extraordinary world seen through a window” through the unique artwork of Teppei Kasahara, a contracted artist with HERALBONY. The artwork depicts the world unfolding through the car window of VOLVO’s new compact SUV, the EX30. Limited-edition items, including T-shirts, tote bags, and tumblers, featuring this art enrich your everyday mobility experience and embody the inclusive values that VOLVO values. Purpose of collaboration Under its brand philosophy of “For Life,” VOLVO aims to provide everyone with the freedom to move sustainably and safely, whenever and wherever they need to. This collaboration combines the joy of free movement and the excitement that the freedom of driving brings to liberate life with HERALBONY’s philosophy of “Unleash your unique style” and embodies it through art. The featured art was created by Teppei Kasahara, a HERALBONY contract artist known for his unique colors and compositions. Based on his representative works “Have fun in the maze!!” and “Junk Derrick,” the design depicts the scenery seen through the car window of an “EX30” to express the richness and possibilities of everyday travel. Collaboration information (1) Collaboration Details Featured Artist: Kasahara Teppei Motifs from his signature works, “Have Fun in the Maze!” and “Junk Delic,” will be available on limited-edition Volvo merchandise (e.g., T-shirts, etc.) Price range: ¥5,300 – ¥9,200 (excluding tax) Expected release date: October 2025 onwards (2) Promotion Information The co-creation initiative will be explained through in-store displays, and the EX30 car windows will be decorated with the art used for this project. Release Date, Retailers, and Sales Information Release Date: October 2025 (planned) Sales Location: Sold at VOLVO dealerships nationwide T-shirt: ¥8,500 (excluding tax) ▲T-shirt: ¥8,500 (excluding tax)
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https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-e48e0a7d6f2f638180458cdc0b968864-2161×2700.png ▲T-shirt: ¥8,500 (excluding tax)
https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-fc8a4ab8a914b9dd1ca14e425e067b58-2161×2700.png
https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-77d3d30e8f3a02d94b8bff7e91cd292c-2161×2700.png ▲ Tote bag: ¥5,300 (excluding tax)
https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-33c1580b6089b63f2a600c4789c7f988-2161×2700.png ▲ Tumbler: ¥9,200 (excluding tax) *Available in limited quantities at VOLVO dealerships nationwide. Featured works/authors Title: “Have lots of fun in the maze!!” “Junk Delic” Teppei Kasahara (PICFA, Saga Prefecture)
https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-8860e7264b87e92cc255c162a8af1963-928×666.jpg ▲”Have fun in the maze!!”
https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-d8b75648231325f2ea5f4a7f0fc24553-739×881.jpg ▲“Junk Derrick”
https://prcdn.freetls.fastly.net/release_image/39365/468/39365-468-016fe2bb36959f86339fd4bb55581a45-1800×2700.jpg Born in 1977, he creates unique and distinctive characters on a blank canvas, using pens ranging from 0.03 to 0.7mm. Each one has a different expression and pose, appearing to dance on the screen.
Creative Director: Tomoyuki Kuwayama (HERALBONY) Project Director: Nahoko Suita (HERALBONY) Business Producer: Keiichiro Misumi (HERALBONY) Executive Creative Director: Shu Shoji (Dentsu) Creative Director/Art Director: Kengo Aoki (Dentsu) Copywriter: Nahoko Kikuchi (Dentsu) Account Executive: Tomoichiro Mizumura (Dentsu) 【Overview of HERALBONY Co., Ltd.】 With the mission of “Let your unique style shine,” HERALBONY is a creative company that aims to change the image of disabilities and create a new culture centered on welfare. The company has built a sustainable business model by managing over 2,000 artworks by artists with disabilities as IP licenses and paying fair royalties. It operates its own brand, “HERALBONY,” and engages in a variety of art-focused businesses, including co-creation with companies, creative planning and production, employee training programs, and hosting the international art award, “HERALBONY Art Prize.” In July 2024, the company established its first overseas subsidiary, “HERALBONY EUROPE,” in Paris, France. Company name: HERALBONY Co.,Ltd. Location: 2-38 Kaiunbashidori, Morioka City, Iwate Prefecture (Head Office) 2-5-16 Ginza, Chuo-ku, Tokyo Gintomi Building 3F Reception (Tokyo Office) Representatives: Takaya Matsuda, Fuminori Matsuda Corporate website: https://www.heralbony.jp Online store: https://store.heralbony.jp/ Request for copyright notice for art data: All image data of artworks published in this document are valuable works of the copyright holders. When using these photographs, please be sure to include the title of the artwork and the name of the artist.
