[Marusen Soy Sauce Co., Ltd.] Yamagata soy sauce manufacturer stars in a comedy sketch at one of Japan’s largest advertising festivals!
Marusen Soy Sauce Co., Ltd. Press release: October 17, 2025 To Members of the Press Yamagata soy sauce manufacturer stars in a comedy sketch at one of Japan’s largest advertising festivals! ~Five comedians who are the next big thing perform at the Toranomon Advertising Festival’s “We Want to Be in Advertising! Material Live” with material about Marusen Soy Sauce and Ichibanya~ October 17, 2025 Marusen Soy Sauce Co., Ltd. (Representative Director: Takashi Ito), a soy sauce manufacturer founded 56 years ago in Yamagata City, Yamagata Prefecture, is pleased to announce that a comedy skit based on Marusen Soy Sauce will be performed at the Toranomon Advertising Festival, Japan’s largest advertising creative festival, to be held at Toranomon Hills TOKYO NODE from Friday, October 17th to Friday, October 24th, 2025. ■ Soy sauce venture takes center stage on “I Want to Be in an Advertisement! Gag LIVE” At “I Want to Be in an Advertisement! Material LIVE,” to be held from 3:45 PM to 4:45 PM on Saturday, October 19th, five of today’s most anticipated comedians (Ebisha, Suzuki Geronimo, Maguro Kyodai, Mame Teppo, and Riverman) will perform original skits based on Marusen Soy Sauce and Ichibanya. In addition, Marusen Soy Sauce Director Yusuke Ito (26) will participate as a judge, taking on the honorable role of evaluating the comedians’ material. Attention will be focused on how each comedian will express the appeal and characteristics of Marusen Soy Sauce.
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■ Comment from Marusen Soy Sauce It is a great honor for our company, founded 56 years ago, to be featured on the glamorous stage of one of Japan’s largest advertising festivals. We hope that our vision of “amazing the world with soy sauce” will reach many people through comedy, allowing them to discover new possibilities for soy sauce. As both a judge and an audience member, I look forward to seeing how the comedians will portray our company. ■ Event Overview Event Name: “I Want to Be in an Advertisement! Comedy LIVE” Date and Time: Saturday, October 19, 2025, 3:45 PM – 4:45 PM Venue: TOKYO NODE (Toranomon Hills Station Tower, 2-6-2 Toranomon, Minato-ku, Tokyo) Organizer: Toranomon Advertising Festival Executive Committee Performers: Ebisha, Suzuki Geronimo, Maguro Kyodai, Mameteppo, Riverman Judges: Marusen Soy Sauce Co., Ltd. and others About the Toranomon Advertising Festival: Held for the first time in 2025, this is Japan’s largest advertising creativity festival. With the support of international advertising creativity organizations such as Cannes Lions and The One Club for Creativity, the festival will feature over 80 sessions and exhibitions over eight days. Official website here ■ About Marusen Soy Sauce Marusen Soy Sauce Co., Ltd. is a soy sauce manufacturer founded in 1969 and headquartered in Yamagata City, Yamagata Prefecture. While its flagship product, “Aji no Daimyo Soy Sauce” (bonito broth soy sauce), has been loved for many years, in recent years the company has adopted the vision of “Amazing the World with Soy Sauce” and is working on developing innovative products that overturn conventional notions of soy sauce, such as the “Ultimate Sudachi Broth Soy Sauce,” which combines 1 part soy sauce with 1.5 parts sudachi, and the “Garlic Koji Soy Sauce,” which was developed in collaboration with university students. Despite its 56-year history and tradition, the company is attracting attention as a “soy sauce venture” that is always taking on new challenges. ■ Company profile Company name: Marusen Soy Sauce Co., Ltd. Representative director: Takashi Ito Founded: May 26, 1969 Location: 994-0061 2-5-1
Higashihaga, Tendo City, Yamagata Prefecture
https://www.mrsn.co.jp/ ■ Contact information for this matter Marusen Soy Sauce Co., Ltd. TEL: 023-655-5070 Contact: Yusuke Ito, daimyo@mrsn.co.jp
