Enjoy a sweet experience through sound! The long-awaited second installment of the ASMR “Wasabi Eating Sound” and Harape Collaboration sweets is here! Amber sugar and icing cookies with a retro cafe and jewelry theme will be on sale for a limited time starting October 17th.
Melting Pot Harape Collabo Inc. Press Release: October 18, 2025 To Members of the Press A sweets experience savored through sound! The long-awaited second installment of the ASMR “Sound of Eating Wasabi” and Harape Collaboration sweets is here. Retro cafe and jewelry-themed amber sugar and icing cookies will be on sale for a limited time starting October 17th. Melting Pot Harapecollabo Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; hereafter “Harapecollabo”), which develops products based on the theme of “Playing with Artistic Food,” has launched a limited-time sale of amber sugar and icing cookies with a retro cafe and jewelry theme, starting October 17th. Introducing a collaborative sweet treat with the YouTube channel “Wasabi’s Eating Sounds.” Featuring the colorful jelly and jewels of a retro cafe, the “Retro Cafe Jewel Jelly Fruit Okashi” (three varieties) and “Jewel Icing Cookies” are crafted with handmade amber sugar by artisans, and are available for a limited time only at the official online store and Fukuoka main store. Pre-orders will be accepted from October 17th to 30th, 2025, with shipments starting November 5th. Enjoy a sweet experience that lets you experience the distinctive “eating sounds” of amber sugar. Harapeco Lab Official Online Store URL:
https://harapecolab.com/collections/2025わさび
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-b8fb9c3a57e85ac9435123ad5ab6b091-1206×678.jpg Last year’s popular collaboration project is back! The theme for 2025 is “Retro Cafe.” “Wasabi no Tabe Oto” is a hugely popular ASMR YouTuber with over 800,000 followers on social media, who delivers colorful and delicious sweets with beautiful sounds and videos. Many Harape Collaboration sweets have been introduced in the past, and there are plenty of videos that will make your heart flutter just by looking at them! The collaboration project released for a limited time in August 2024 received a huge response beyond expectations. Now, the long-awaited 2025 version of the collaboration project has been realized. The theme born from Wasabi’s idea is “retro cafe.” We have prepared “jewelry jelly,” which recreates the colorful jelly of retro cafes using amber sugar and adds the sparkle of small gems and minerals, as well as icing cookies with a gem motif. You can enjoy sweets that will make you feel nostalgic and excited, as if you have wandered into a mysterious cafe.
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-b2b4edfb12f67fc0b0bcb2d5f11d2e01-1280×1280.jpg Introducing Wasabi no Tabe no Oto’s YouTube channel! Watch the video announcing the launch of the Wasabi no Tabe no Oto x Harape
collaboration. Be sure to experience the “sound” and “sparkle” in the
video. https://www.youtube.com/watch?si=wcN9XqWGrI75H7mM&v=-shkpDApBYQ&feature=youtu.be
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-67fb3edab19cba5a764bd34a3d11eb12-1700×1200.png The collaboration-exclusive flavor is “banana.” The yellow jewel jelly is a collaboration-exclusive banana flavor. It has a gentle, sweet aroma reminiscent of a banana shake. Enjoy them in a box of four, a can, or a special box.
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-22e09e6e2c8220c47ebc87a372905e96-1280×1280.jpg Yellow is the banana flavor, a limited edition collaboration with Wasabi no Tabe Oto.
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-038f732ca0e703ac1fbed0a194863180-3900×3900.jpg A two-layered jelly-shaped amber sugar candy with banana and muscat flavors, accented with tiny sparkling fluorite stones. The
collaboratively designed amber sugar is available in three different packages. We offer three different packages to choose from depending on your purpose and budget. Retro Cafe Jewel Jelly Fruit Okashi (Box of 4)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-e8b96e169118934ea5ab2dd3f944d023-1280×1280.jpg Retro Cafe Jewel Jelly “Kobutsu Okashi” (Box of 4) ¥3,280 (tax included)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-9dc4cd0a30d9f59f6325ce2abcaad94a-1280×1280.jpg Two types of jelly and various gems all packed into one box Retro Cafe Jewel Jelly Food Okashi (Canned)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-ef6cbba84938e50cc0e593bc0d533f76-1280×1280.jpg Retro Cafe Jewel Jelly “Kobutsu Okashi” (Canned) 5,280 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-bd0e1fc4acf5a462d7e844c2811a7b89-1280×1280.jpg The original can will be delivered in a sleeve with a limited-edition collaboration design. Retro Cafe Jewel Jelly Food Okashi (Special Box)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-70d3e66038ff3dafa18d52028f28792a-1280×1280.jpg Retro Cafe Jewel Jelly Food Okashi (Special Box) ¥7,280 (tax included)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-2e7b4cc19cbe9648b8e14249e20ae240-1280×1280.jpg This luxurious lineup includes six types of jelly and many gemstone motifs, including diamonds, rubies, and sapphires, showcasing delicate craftsmanship! Collaboration-exclusive icing cookies are also available! These cute icing cookies are a limited edition
collaboration with Wasabi’s Eating Sound. They feature Wasabi’s beloved cat, who occasionally appears in his videos, and colorful jewels on the icing cookies. The cookies were made by Sakurazaka AZUL, a popular Fukuoka-based confectionery shop known for its exquisite icing cookies. We recommend arranging these cute and delicious jewel cookies with amber sugar to recreate the world of Wasabi’s Eating Sound. Wasabi no Tabetou x Harape Collaboration x Sakurazaka AZUL Jewel Cookies
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-df38bbe2efcfb79c69e191bddd540054-1280×1280.jpg Wasabi no Tabe Oto x Harape Collaboration x Sakurazaka AZUL Jewel Cookies 1,080 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-59430095de1a0832f89604097648e471-1280×1280.jpg Wasabi’s beloved cat and jewels are turned into icing cookies!
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-3bbca96d8f37ad9390d879d47874f96b-1280×1280.jpg Arrange icing cookies and amber sugar together for a colorful display! 〈About Sakurazaka AZUL〉 Delicious! Cute! And of course, no
preservatives are used. This popular confectionery workshop handcrafts their sweets with the smiles of both the giver and the recipient in mind. They create original sweets packed with their attention to detail, including the “Petit Jolie” series of icing cookies, which won both the top gold award and the distribution category award at the “Fukuoka Design Awards.” Product Overview The Sound of Eating Wasabi × Harape Collaboration Retro Cafe Jewel Jelly Kobutsu Okashi (Box of 4) Price: ¥3,280 (tax included) Net Weight: 60g Box Size: Width x Height x Depth 11.5cm x 11cm x 3.5cm (external dimensions) Wasabi Eating Sounds x Harape Collaboration: Retro Cafe Jewel Jelly “Kobutsu Okashi” (Canned) Price: ¥5,280 (tax included) Net weight: 120g Box size: W x L x H 12cm x 12cm x 4.2cm (external dimensions) Wasabi no Tabe no Oto × Harape Collaboration: Retro Cafe Jewel Jelly Kobutsu Okashi (Special Box) Price: ¥7,280 (tax included) Net weight: 180g Box size: W x L x H 24.5cm x 11.5cm x 3.5cm (external dimensions) Wasabi no Tabetou x Harape Collaboration x Sakurazaka AZUL Jewel Cookie Price: ¥1,080 (tax included) Contents: 3 cookies How to purchase Sales period: Pre-orders begin at 12:00 noon on October 17, 2025. Shipments will begin sequentially from November 5th. Shipping information: Nationwide shipping, separate shipping charges apply How to purchase online: Available at the official Harape Collabo online store listed below. URL: http://harapecolab.com Pre-orders are available at the following stores. In-store pickup or shipping available from November 5th onwards. Halape Collabo Museum Shop & Cafe (Fukuoka Main Branch) Address: 1F Yoshido Heim, 1-26-7 Oike, Minami-ku, Fukuoka City, Fukuoka Prefecture, 815-0073 Business Hours: Shop & Cafe Open 11:30 – Close 17:00 (Last Order 16:30) Closed: Mondays, Sundays, and Holidays (Irregular Holidays) TEL: 092-710-1136 Instagram:
https://www.instagram.com/harapecolab (@harapecolab) About the Harape Collaboration Based in Fukuoka. Over 90% of our staff are mothers raising children, and they work every day to create cute, beautiful, and fun products. Based on the concept of “playing with artistic food,” the company offers a wide range of products, including their signature mineral-like sweets, “Kobutsu Okashi” (amber sugar), as well as “Jewel Cassata,” an ice cream cake studded with gemstones, and original goods. Based in Fukuoka, the company aims to create a world where people can casually enjoy food and art and where everyday life is filled with surprise and excitement. In 2020, they opened the Harape Collabo Museum Shop & Cafe. The shop, which also houses a cafe where you can enjoy lunch and sweets, sells sweets and original goods, and has an atelier next door. [Company Profile] Company Name: Melting Pot Harapeco Lab Co., Ltd. Address: 1F, Yoshimichi Heim, 1-26-7 Oike, Minami-ku, Fukuoka City, Fukuoka Prefecture Representative:
Representative Director Tomomi Nojiri Established: November 2019 URL: https://harapecolab.com/ Business: Confectionery manufacturing and sales, catering, hors d’oeuvre production, original goods planning, development, and sales, etc. Cute icing cookies with a limited-edition design for the Wasabi Taberu Oto collaboration. Wasabi’s beloved cat, who occasionally appears in his videos, and jewels have been turned into colorful icing cookies. The cookies were made by Sakurazaka AZUL, a Fukuoka-based confectionery shop popular for its exquisite icing cookies. These cute and delicious jewel cookies create a lovely display when paired with amber sugar.
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-e9b053e52ac70648ed5ebb839e911eca-1280×1280.jpg
https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-e881554f646dc88f4acff930c0ef1ef5-1280×1280.jpg
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https://prcdn.freetls.fastly.net/release_image/89127/92/89127-92-e5e41fc088db082ee7f1425cd86cb364-1280×1280.jpg It’s also cute when displayed next to amber sugar! [Product Overview] Product name :Wasabi Eating Sound × Harape Collaboration Retro Cafe Jewel Jelly Kobutsu Okashi Sale Price:¥6,480 (tax included) Net Weight:380g Product Size: Tart diameter 122mm (bottom 115mm) x tart height 18mm fits animal crusts up to 3cm in height. Best before date:We will ship products with a shelf life of at least one month from the shipping date. Wasabi Tabu no Oto × Harape Collaboration Retro Cafe Jewel Jelly Kobutsu Okashi ・〈Box of 4〉 ¥3,280 (tax included) ・〈Can〉 ¥5,280 (tax included) ・〈Special Box〉 ¥7,280 (tax included) Wasabi no Tabe Oto × Harape Collaboration × Sakurazaka AZUL Jewel Cookies (3 icing cookies) ・¥1,080 (tax included) ⸻ Sales Schedule ・Pre-order Period: Friday, October 17, 2025, noon – Thursday, October 30 ・Shipping Start: Shipments will begin sequentially from Wednesday, November 5, 2025 *Due to limited quantities, orders will close once the planned number is reached. ⸻ ������ About the “Sound of Eating Wasabi” A hugely popular ASMR YouTuber with over 800,000 followers on social media. We deliver colorful and delicious amber sugar and candies with a unique worldview. We have previously featured many Harape Collaboration sweets, and the videos are captivating and heart-fluttering just by looking at them. We propose a new way to enjoy sweets through “sound” and “sparkle.” ⸻ ������ About Sakurazaka AZUL Not only are they “delicious and cute!”, but they’re also completely free of preservatives. This popular Fukuoka confectionery workshop handcrafts each and every item, thinking of the smiles of both the giver and the recipient. We create original sweets that combine design and deliciousness, including the “Petit Jolie” icing cookie series, which won both the top gold award and the distribution category award at the Fukuoka Design Awards. ⸻ ������ About Melting Pot Harape Collabo Inc. With the concept of “satisfying the soul with artistic food,” we plan and create sweets that are both visually appealing and edible, such as our jewel-like amber sugar “Kobutsu Okashi.” Based in Fukuoka, we sell our products at department stores, events, online shops, and more nationwide. ⸻ [Product Inquiries] Melting Pot Harape Collabo Co., Ltd. Official website:
https://harapecolab.com Instagram:
https://www.instagram.com/harapecolab Email: harapecolab@.com For more information about this release