Yoshida Masaki Office Co., Ltd. First collaboration! Japan’s largest festival media “Festival Life” and youth co-creation service “FLASPO” team up with general production company “Yoshida Masaki Office”! Starting with young people and music festi

【Yoshida Masaki Office, Inc.】 【First collaboration!】 Japan’s largest festival media, “Festival Life,” youth co-creation service “FLASPO,” and general production company “Yoshida Masaki Office” team up! Taking on the challenge of revitalizing regional areas nationwide, starting with youth and music festivals ​
Masaki Yoshida Office Co., Ltd. Press release: October 20, 2025 To Members of the Press [First collaboration!] Japan’s largest festival media, “Festival Life,” youth co-creation service “FLASPO,” and general production company “Yoshida Masaki Office” team up! Taking on the challenge of revitalizing local communities nationwide through youth and music festivals Creating new connections between local communities and young people, centered around music festivals Yoshida Masaki Office Co., Ltd. (CEO: Yoshida Masaki), a comprehensive content production company, and FLASPO Inc. (CEO: Nakamura Hiroya), operator of the youth idea contest platform “FLASPO,” have teamed up with Charlotte Inc. (CEO: Tsuda Shotaro), operator of Japan’s largest music festival information site “Festival Life,” to conclude a comprehensive partnership agreement for the first time in their external
collaboration, with the aim of promoting regional revitalization projects centered around music festivals.
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Japan’s largest festival media, “Festival “Festival Life” and youth co-creation group “FLASPO” team up with general producer “Yoshida Masaki Office” This collaboration brings together the three companies’ strengths: festival community, co-creation with young people, and entertainment planning capabilities. By involving young people from the planning stage, we will build a new regional revitalization model that maximizes the appeal of each region, creating a connected population and ultimately promoting U-turn and J-turn tourism across the country. ■Background of collaboration: Regional issues and new values ​​held by young people Japan is experiencing a rapid decline in population due to a declining birthrate and aging population. The population outflow from rural areas to the Tokyo metropolitan area, known as Tokyo’s overconcentration, continues. According to 2024 statistics, only seven prefectures will experience a net inflow of people moving in, exceeding the number of people moving out. The remaining 40 prefectures will experience a net outflow of people moving out. This population outflow is exacerbating the labor shortage in rural areas. Efforts are being made to promote dual residence and create a connected population, heightening the importance of human resources with diverse connections to the region. Meanwhile, we’re seeing major changes in the values ​​of young people in urban areas. More and more young people are motivated to go beyond mere consumption and tourism and seek new experiences unique to their local area and contribute to solving local issues. A survey conducted by the Cabinet Office of Tokyo residents found that younger generations are more interested in moving to rural areas, with results showing that by 2023, 44.8% of people in their 20s will be at least somewhat interested in moving to rural areas. While young people have a desire to contribute to society and local issues, they lack the opportunities and means to do so, and options are concentrated in urban areas. In these circumstances, music festivals are a powerful form of content that can draw many people to local areas. An increasing number of young people are returning home to take part in local festivals, and many are visiting with friends as an annual tradition. This
collaboration will utilize the festival not just as an event, but as a reason for young people to continue to be involved with the community, and will create new, sustainable relationships between young people and the community. ■ Collaborative Initiatives and the Roles of Each Company The purpose of this collaboration is to support the
implementation of new regional revitalization measures centered around “festivals and young people.” Specifically, we will work with local governments and businesses across the country to utilize music festivals, which attract large numbers of people, as a powerful “trigger” to promote youth migration and create a connected
population. We will provide consistent support, from planning to production and nationwide information dissemination, for measures that will lead to these initiatives. ◆Masaki Yoshida Office Co., Ltd. • Role: Comprehensive entertainment production • Overview: Utilizing our network of specialized talent, including producers and video directors, as well as popular talent and artists, we will fully lead the project’s core entertainment experience, from planning to overall production. ◆FLASPO Co., Ltd. • Role: Co-creation with young people and solving local issues • Overview: Utilizing our unique network of approximately 15,000 young people interested in regional
revitalization, collaboration with a student community of
approximately 100,000 people, and our youth idea contest service “FLASPO,” we operate. Based on the know-how we have cultivated through numerous co-creation projects with local governments, we support everything from hosting online contests to realizing ideas. We create opportunities for young people to become deeply involved in their local communities as if they are “owners.” ◆Charlotte Co., Ltd. • Role: Media relations and festival-related planning • Summary: Maximize the media power of “Festival Life,” Japan’s largest festival information site boasting 2 million page views per month, and its reach to a nationwide community of festival lovers. You will deliver planned festival-related initiatives to music fans nationwide, maximizing attendance. Additionally, you will utilize your extensive knowledge of domestic and international festivals to lead
collaborations with festivals and planning tailored to regional characteristics. ◆Image of initiatives • Festival x Corporate Co-creation Project Production • In collaboration with local and national companies, we plan and operate product development and hands-on booths at the festival together with young people. This provides a new PR opportunity for companies and a practical
co-creation space for young people. • “Fest Intern Package” project • This program provides a way for urban students to return to their hometowns and participate in short-term internships in charge of festival management and corporate planning. For companies, this leads to PR and the recruitment of urban students. For students, it provides a hands-on opportunity for an experience that can only be had in their hometown, which may lead to a return to their hometown in the future. ■First Initiative As a concrete initiative in the first phase of collaboration, we will be holding the “Festival Life SNS Project Idea Contest.
https://prcdn.freetls.fastly.net/release_image/23998/16/23998-16-5cec37aac1cb5eb0adf0943187c621df-2670×1388.png FESTIVAL LIFE SNS Project Idea Contest This contest invites young people from across Japan to submit new communication projects that organically link the article content of the festival information media “Festival Life” with social media (Instagram, X, YouTube, etc.). Contest details here: https://flaspo.jp/try/658 ■Future Outlook Going forward, we will utilize this collaboration scheme to accept inquiries from local governments across the country, as well as from local governments and businesses working to solve regional issues. Through “creating local fans” centered around music festivals, we aim to expand the visiting population, create a connected population, and build a sustainable ecosystem that will lead to future U-turn and J-turn residents. ■Comments from representatives of each company • Tetsushi Nosaka, Director, Yoshida Masaki Office Co., Ltd. “We have collaborated with local governments across the country to promote their local attractions through video-based projects and social media marketing. This time, we are collaborating with FLASPO, which brings together many youth communities and creativity, and Charlotte, which has led the development of festival culture in recent years, to create new value that connects communities and young people through the power of entertainment.” • Hiroya Nakamura, Representative Director, FLASPO Inc. “Young people are looking for a fun opportunity to get involved with their local community. Through the fantastic, fun opportunity that is music festivals, we want to provide a system that helps people fall in love with their local community and want to stay involved in it for a long time to come.” ” • Shotaro Tsuda, Representative Director, Charlotte Co., Ltd. “Festival Life” has been covering and introducing various music festivals held across Japan for over 15 years. Compared to other countries around the world, Japan boasts many festivals that showcase the unique characteristics of each region, and these festivals are prospering. Through this collaboration, we look forward to creating wonderful stories across Japan that feature local communities, young people, and music. ” ■Company Overview ◆Yoshida Masaki Office Co., Ltd. • Representative: Representative Director Masaki Yoshida • Business: Comprehensive content creation and production, advertising agency • Website:
https://www.yoshidamasaki.com/ ◆ FLASPO Co., Ltd. • Representative: Representative Director Hiroya Nakamura • Business: Management of “FLASPO,” an idea contest platform for young people. • Established: May 2021 • Website: https://flaspo.jp/ Idea Contest Platform for Young People”FLASPO” FLASPO is a service that allows local governments and companies to hold online idea contests for young people. Local governments and companies set the theme, and young people come up with solutions. The service can be used for a wide range of purposes, including PR and recruitment. Furthermore, we provide consistent support to the young people who come up with the ideas collected in the contest until they are realized as initiatives.
https://prcdn.freetls.fastly.net/release_image/23998/16/23998-16-240ed25bd35d43b36b9ed837c1e85c6f-3420×1796.png “FLASPO” Idea Contest Platform for Youth ◆Charlotte Co., Ltd. • Business: Operation of “Festival Life,” one of Japan’s largest music festival information sites, and related media businesses. • Website: https://charlotte-inc.jp/ 【Contact Information Regarding This Matter】 Yoshida Masaki Office Co., Ltd.: info@yoshidamasaki.com For more information about this release