[Sekiguchi Co., Ltd.] The original teddy bear “Play! Teddy Bear” is back on sale for the first time in seven years. The mascot keychain will also be available in four new colors, releasing in December 2025! Sekiguchi Co., Ltd. Press Release: October 20, 2025 The original teddy bear “Play! Teddy Bear” is back on sale for the first time in seven years. The mascot keychain will also be available in four new colors, releasing in December 2025! Fluffy, squishy, and with round eyes. This popular teddy bear, so adorable you’ll never want to put it down, is back in stock. This Sekiguchi teddy bear is perfect for everyone, regardless of age or gender.
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-1f8355c64bbccc33c01a14ee955b322d-1200×800.jpg
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-3d629f951f31921e4063125d76327123-1200×800.jpg Have fun! Teddy Bear Mascot
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-0ee0b9f709daad9fc85c93808f8e957d-1080×1350.jpg Have fun! Teddy bear
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-ef1103e665d957d44f0a08caa82b77fb-1080×1350.jpg Have fun! Teddy Bear Mascot Let’s Play! What is “Teddy Bear”? “Play! Teddy Bear” features a distinctive, floppy design, allowing you to flexibly pose it in a variety of positions, from sitting to lying down. While soft and fluffy to hug, its moderate weight makes it feel snug and comfortable in your arms, providing a very soothing sensation. This stuffed animal is so adorable you’ll want to cuddle it, it’s like it’s saying, “Play with me!” This Sekiguchi original was released in 2018 and discontinued shortly thereafter. However, due to numerous customer requests for a restock and the large number of fans among Sekiguchi employees, we have decided to restock it for the first time in seven years.
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-f231efc37df018c4bd31bf1a9edbdf0c-1200×800.jpg Have fun! Teddy Bear New mascot keychains are now available in four colors! In addition to this re-release, a mascot size has also been released. In addition to brown, which is similar to the stuffed animal color, it comes in four colors: beige, gray, and white. (White is only available at the Sekiguchi official online shop.) The fabric has been carefully selected to match the color and texture of the “Play! Teddy Bear” atmosphere. These mascots have a striking presence, yet are easy to take with you when you go out. They come with a ball chain, so they’re great for outside stuffing or attaching to your bag as a fashion accessory. Sekiguchi teddy bears are loved by everyone, regardless of age, gender, or situation.
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-35597eba3ef4aff354d2dde07e881f7e-1080×1350.jpg Have fun! Teddy Bear Mascot
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-5077d47d101c534d686b0994dc04aec2-1080×1350.jpg Have fun! Teddy Bear Mascot
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-1e37b6d70a358e98e89a6b124ef79f46-1200×800.jpg Have fun! Teddy Bear Mascot ▼Pre-sale Pre-sale date: Friday, December 5, 2025 Stores where it’s available ・To be announced at a later date ・Sekiguchi Official Online Shop (Pre-orders now open. Shipments will begin sequentially from Friday, December 12th.)
https://www.sekiguchi.shop/ ▼General Release General release date: Friday, December 12, 2025 Available at character goods stores and online shops nationwide.
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-5bfd0fc3603bf6bef2212a6284721608-1200×800.jpg Have fun! Teddy bear ▼Product Details Product Name: Play! Teddy Bear Size (approx.): H12 x W14 x D31cm Price: ¥3,600 (excluding tax) / ¥3,960 (including tax) Product Name: Play! Teddy Bear Mascot Keychain Color: Light brown, beige, gray, white Size (approx.): H8 x W10 x D17cm Price: ¥2,500 each (excluding tax) / ¥2,750 each (including tax) ・Play with Teddy Bear!
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-e3c3703bd46d46acd62fcb0fb8f89630-800×800.jpg Have fun! Teddy bear
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-48e12d88c2c7773fc197ab96a494f677-1200×849.jpg Have fun! Teddy bear
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-f919932162c61c1e6c0dc4c6b6aa7cfc-1200×800.jpg Have fun! Teddy bear ・Play! Teddy Bear Mascot Keychain
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-251ab6129028204351a201c66bade8cb-800×800.jpg Have fun! Teddy Bear Mascot Keychain, Light Brown
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-2e47ac84ff10de59f8b02c3792074de3-1800×800.jpg Have fun! Teddy Bear Mascot Keychain, Light Brown
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-e030b3ed20236dae49a3c563c4481201-800×800.jpg Have fun! Teddy Bear Mascot Keychain, Beige
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-cfc36331bb63d800752c8fe674001318-1800×800.jpg Have fun! Teddy Bear Mascot Keychain, Beige
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-7ede43be10b821dee28e9cf6a04a582b-800×800.jpg Have fun! Teddy Bear Mascot Keychain, Gray
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-34a9ddc387bc11d3d3be85974a1ab700-1800×800.jpg Have fun! Teddy Bear Mascot Keychain, Gray
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-cb3b1d32d2a182b22f6f0c2cc0eecb05-800×800.jpg Have fun! Teddy Bear Mascot Keychain, White (Sekiguchi Official Online Shop Exclusive)
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-b6ddb3ea49f5e0859edcf87aa3c8ca51-1800×800.jpg Have fun! Teddy Bear Mascot Keychain, White (Sekiguchi Official Online Shop Exclusive) Related Links ▼SEKIGUCHI Co., Ltd. Official Website ・HP https://www.sekiguchi.co.jp/ ・X https://x.com/SEKIGUCHI_1918 ・Instagram https://www.instagram.com/sekiguchi_1918/
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-7166400f13a8a4fda9eadd142b554c2e-1200×800.jpg Have fun! Teddy Bear Mascot Keychain
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-318b26a989b91b0516763ed8c88cd851-1200×800.jpg Have fun! Teddy bear
https://prcdn.freetls.fastly.net/release_image/23196/71/23196-71-146ae234aba26fe64b7887232ef95e96-1280×457.png SEKIGUCHI Co., Ltd. “Connecting the world with love and dreams” A stuffed animal manufacturer founded 107 years ago. We plan,
manufacture, and sell stuffed animals, miscellaneous goods, dolls, music boxes, and more featuring Sekiguchi’s original characters, including Monchhichi, as well as other licensed characters, with love and dedication to each and every product.