【Aderans Co., Ltd.】It’s like a suspense story!? “I have no idea*1!” Eiichiro Funakoshi and Noriaki Kasai unravel the mystery of the hair system! New TV-CM “Two Detectives” version
Aderans Co., Ltd. Press release: October 20, 2025 To Members of the Press It’s like a suspense story!? “I have no idea*1!” Eiichiro Funakoshi and Noriaki Kasai unravel the mystery of the hair system! New TV-CM “Two Detectives” ～Broadcast nationwide from October 20th (Monday)～ Aderans Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Hiromasa Suzuki), a global company operating in the fields of hair, beauty, health, and medical wellness, will begin airing its new TV commercial, “Two Detectives,” nationwide on Monday, October 20th. The commercial uses the key phrase “It’s completely undetectable”*1 to promote the naturalness of Aderans’ hair system. This marks the first time actor Eiichiro Funakoshi and ski jumper Noriaki Kasai (affiliated with Tsuchiya Home) have appeared together in a commercial.
https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-994b22f9b2be133728207b3a9751df51-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-3d88aaaa6c076932d20a032d75ec5efb-1920×1080.jpg In this commercial, Eiichiro Funakoshi, the brand ambassador for the men’s comprehensive hair care brand “Aderans,” plays a police inspector, and Noriaki Kasai, the character for the hair system “Aderans Freedom,” plays a detective. They explore the mystery of why Aderans’ hair system, packed with technology, is “incomprehensible.” ■ Artificial skin at the heart of Aderans’ “Unknown” A natural “artificial skin” base is essential to providing a hair system that feels like you’re not even wearing it. In 1974, we developed an artificial skin base that mimics the scalp. What began as a base thickness of 0.3mm has now evolved to our thinnest at 0.04mm. Aderans offers a hair system with a natural base that’s difficult to tell even up close.
https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-a5b2307b5a4831073d6910954acda9c7-571×394.jpg Image of artificial skin ■New TV Commercial Overview Broadcast start date: From Monday, October 20, 2025 Title: Two Detectives URL: Official YouTube channel “Aderans TV”
(https://www.youtube.com/@aderansTV) ■TV Commercial Introduction At a crime scene, Inspector Funakoshi is struggling to uncover the truth behind the incident. Then, his subordinate, Detective Kasai, shows up. “Speaking of which I don’t know…” When Inspector Funakoshi heard that Detective Kasai was wearing the Aderans hair system, he asked skeptically, “By the way, Kasai, is it Aderans?” “I don’t know.” Learning the secret that the cause lies in Aderans’ “artificial skin,” Inspector Funakoshi was even more puzzled, saying, “I have no idea at all.” There’s another surprise at the end of the commercial…!?
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https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-22dc0795e5fb410932ece7a0be14fb4f-1920×1080.jpg ■ Shooting episode For their first co-starring role, Funakoshi and Kasai conceived a suspenseful story. As the king of suspense dramas, Funakoshi’s enthusiasm was transmitted to the set, and Kasai also began filming with a nervous look on his face. The crime scene, set up in a studio in Tokyo, was meticulously recreated down to the smallest detail. The weather suddenly changed in the evening of the shoot, bringing heavy rain and thunder to the set, creating an atmosphere reminiscent of a suspense drama. As the takes continued, Funakoshi became more and more enthusiastic, repeatedly getting OKs on the first take. Kasai’s character as a detective gradually took hold, and watching his expression change from laughter to surprise is a highlight. With Funakoshi’s ad-libs and the scene transitions, which are just like a short drama, this is a rich new commercial. ■Comments from the two after the shoot ・Funakoshi Eiichiro I’ve been an Aderans brand ambassador for a long time, but this is my first TV commercial in five years. And it’s the long-awaited detective version. I’m playing a subordinate detective, co-starring with skiing legend Noriaki Kasai! I went into filming fired up and excited with anticipation. It’s a fun piece full of humor, impact, and
persuasiveness. Stay tuned! Hair plays a very important role in influencing the impression people make. The most time you can waste worrying about it is a waste of time. Please consult with Aderans first. ・Noriaki Kasai I was nervous about the last commercial shoot, but this time I was even more nervous because I was working with the renowned actor Funakoshi-san and also acting. However, during filming, Funakoshi-san must have sensed my nervousness, as he helped lighten the mood on set, so I was able to enjoy filming, feeling like the detective I see in the drama. I am also very satisfied with Aderans’ hair system. I would be happy if this commercial encourages people who are worried about their hair to take the first step. ■About “Hair Plus Try” This TV commercial also promotes “Hair Plus Try,” a service that allows customers to rent Aderans’ hair system for free*2. The hair system is a custom-made wig that can be worn continuously for approximately three weeks*3 without the need for manual attachment or detachment. A trial product, “Hair Plus Try,” is created, allowing customers to fully experience the natural-looking hair system that blends seamlessly with their own head for up to 30 days*4. Customers can purchase the hair system only after they’re satisfied with its feel, reducing pre- and post-purchase anxiety*1.
https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-4c7055ac66384f8d5027fd59ec692d11-1920×1080.jpg For more details, please visit the dedicated website.
(https://www.aderans.co.jp/mens/products/wig/hairplus_try/) *1 Results may vary from person to person. *2 Portable adhesive will cost an additional ¥990 (tax included). *3 Maintenance is required at an Aderans salon every 2-3 weeks. *4 The full-coverage type cannot be tried. The trial-only product “Hair Plus” is available for trial. Only “Try” sessions are available. Trial sessions are limited to one per person, and may not be accepted depending on the condition of your scalp and hair. ■Noriaki Kasai also chose it! “Aderans Freedom Gentle Club” Since 2021, Kasai has been the mascot for the annual hair system series “Aderans Freedom.” In addition to the “Aderans Freedom Gentle Club,” which allows customers to sign up for two or more hair systems per year, we have launched the new “Aderans Freedom Gentle Club Excellent,” which allows customers to sign up for five to seven systems per year, effective Friday, August 1, 2025. With “Aderans Freedom Gentle Club Excellent,” customers can choose from a new product (item number 737) featuring “micro artificial skin” and “invisible hair.”*5 The base is made of artificial skin approximately 0.05mm thick and textured to create a wrinkled appearance. The hair is “invisible” with skin-colored roots, allowing it to blend naturally with the hairline.
https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-be692dbfafb335cffa11ce8aeb67efa8-129×157.jpg Invisible Hair Image *5 You can also choose the existing “Aderans Freedom Executive” course. Aderans
Freedom:https://www.aderans.co.jp/mens/products/restoration/freedom/
https://prcdn.freetls.fastly.net/release_image/10292/984/10292-984-2b20812e5ba06ba485f71f3b4455f975-344×160.jpg Aderans Co., Ltd. has established “Everything for a smile” as its corporate slogan. This is a shared philosophy for all group companies, including those overseas. As a global wellness company, we will continue to spread smiles throughout society and provide dreams and inspiration. Press release attachments
