A new initiative to increase employee job satisfaction! Tokai Television Broadcasting Co., Ltd. introduces “Chipee,” an employee engagement improvement system, for its “1chan Festival”!

[A new initiative to increase employee job satisfaction!] Tokai Television Broadcasting Co., Ltd. introduces “Chipee,” an employee engagement improvement system, for its “1-Chan Festival”! ​
Tokai Television Broadcasting Press release: October 20, 2025 To Members of the Press [New initiative to increase employee job satisfaction!] Tokai Television Broadcasting Co., Ltd. introduces “Chipee,” an employee engagement improvement system, for its “1-Chan Festival”! ~Using viewers’ “feelings of support” to improve employee motivation~ Tokai Television Broadcasting Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President and CEO: Yasutaka Hayashi) will hold the “Tokai Television Broadcasting Co., Ltd.” event at Hisaya Odori Park (Angel Square and Edion Hisaya Square) in Sakae, Nagoya from Saturday, October 25th to Sunday, October 26th, 2025. At the 1 Chan Festival, we have decided to use Chipee, provided by Chippy Corporation (Head office: Shibuya-ku, Tokyo; CEO: Reijiro Yamazaki), for the first time as a system to visualize visitors’ feelings of “thank you” and “support” and increase employee job satisfaction.
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■About Tokai TV’s “1 Channel Festival” Tokai TV is a terrestrial TV station affiliated with Fuji TV, broadcasting in the Aichi, Gifu, and Mie prefectures. Its channel number is “1.” Headquartered in Nagoya, the station provides useful local information for daily life in the three Tokai prefectures. Since 1998, Tokai Television has held the annual “Tokai Television 1-Channel Festival,” an event inviting all employees to participate, with the theme of “Thank you to our viewers.” This event features live broadcasts of in-house produced programs, limited-edition merchandise sales, and a variety of other events for the local community to enjoy, including performances by top-class brass bands and dance performances by local high school students. Thanks to the ingenuity of each employee, the event provides an opportunity for visitors to “feel closer to television.”
■Introduction background At Tokai TV, we strive to create an environment where every employee can feel proud and fulfilled in their work. While opportunities to hear from viewers are limited in the course of their daily work, we have developed a new system that allows employees to truly feel that their work contributes to someone’s joy. As part of this initiative, we introduced “Chipee” to the Tokai TV 1-chan Festival, an annual all-employee event where programs and performers interact with local residents. By conveying the “thank you” and “support” of attendees, employees feel a connection with viewers, which increases their motivation and job satisfaction. [Comment from Reijiro Yamazaki, CEO, Chippy Co., Ltd.] Chippy Co., Ltd. aims to “foster connections between people and companies through the power of empathy.” We use the power of digital technology to make previously inexpressible thoughts and invisible emotions visible, helping to build relationships where people can feel each other’s presence and feelings. We are pleased that Tokai Television will be using our system for their “1 Channel Festival,” allowing our employees to directly feel the gratitude and support they receive from viewers. We hope that by sharing our mutual passions, Tokai TV employees and viewers will be able to create unprecedented programming and viewing experiences, further deepening our ties with the local community. ■ How to use in “1chan Matsuri” Attendees can access “Thank You Cards*” with QR codes distributed at the venue and send messages of gratitude and support to employees and performers. The messages will be displayed on the large screen on stage and on the event’s special website, allowing employees to receive the visitors’ thoughts. ★Tokai TV 1 Channel Festival Special Page: https://www.tokai-tv.com/1chfes/ *Thank you cards: Business card-sized cards with QR codes handed directly to attendees by Tokai TV employees. By scanning the QR code, attendees will be taken to a dedicated page where they can freely send messages of thanks and support.
https://prcdn.freetls.fastly.net/release_image/12860/415/12860-415-818afca2054f18fec3232292f72e083a-698×315.png Through this initiative, Tokai TV will not only improve employee engagement but also create new forms of connection with viewers.