[Creators Match] [Event Report] Rediscover the Charm of Ichikawa City! “Rethink Creator PROJECT” Ichikawa Seminar
Creators Match Press release: October 20, 2025 To Members of the Press [Event Report] Rediscover the Charms of Ichikawa City! “Rethink Creator PROJECT” Ichikawa Seminar 40 people participated in the inaugural Ichikawa Seminar and created a poster entitled “Rethink Your Local Area!” On Saturday, October 4, 2025, the “Rethink Creator PROJECT” Ichikawa Seminar was held in Ichikawa City, Chiba Prefecture, co-hosted by the Ichikawa Chamber of Commerce and Industry Youth Division and supported by Ichikawa City. Forty people, including those interested in design and local information dissemination, gathered on the day and, together with three instructors, created three posters showcasing the appeal of Ichikawa City. A lively workshop was held, with a participant satisfaction rate of 97.4%.
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advertising projects while also working as a designer training instructor; Hirock Sato, who is based in Ichikawa City and works on branding, product development, and planning and management of local projects; and Yayoi Mori. This seminar is aimed at design beginners, allowing them to experience the perspectives and techniques of professionals up close. ■Participants created posters with catchy slogans!
https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-d64f1d9c02cf35665cc6a44fcb455f01-1240×1755.jpg Poster featuring catch phrases created by participants and live design by instructors Sato and Mori.
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https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-ad45cc74a3443bc3d899e898d9905e82-595×842.jpg In the workshop to create posters based on local attractions, participants were divided into teams to explore “who they wanted to communicate with and how,” and created catchphrases that expressed “the attractions of Ichikawa City as perceived by locals.” The three themes were “Ichikawa Pears,” which boast a history of over 200 years and is highly renowned; “Gyotoku’s Mikoshi Culture and Festivals,” where locally manufactured and repaired mikoshi and lion heads adorn the annual festival; and “Ichikawa City Zoo and Botanical Gardens,” where more than 40 species of animals and approximately 350 species of plants can be seen. The instructor selected a catchphrase for one team from each theme, and Sato and Mori incorporated it into their designs on the spot. With the participants watching, they explained the fun of designing, which changes the impression by changing the letter size, decorations, and font, and created three posters on the spot that convey the charms of Ichikawa City. The posters of the remaining teams will be released on the project’s official website and social media at a later date. ■Participant Survey Results In a survey conducted after the seminar, 97.4% of participants were satisfied with the
participation (Note 1), and 94.9% of participants expressed an intention to engage in information dissemination and design (Note 2), indicating a strong desire to engage in information dissemination and design. Comments included, “It gave me an opportunity to reconsider the everyday things around me,” and “I realized the joy of
copyrighting.”
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https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-becf76c6fd77df58815f8dab11c943df-1696×1190.png Thoughts (excerpts) – “I realized that design is fun. It also became an opportunity to meet various people. (Woman, 50s)” – “It was great to see the actual production process using Illustrator! (Male, 20s)” – “Talking with the other participants helped me expand my ideas and it was fun. (Female, 50s)” – “The familiar Ichikawa theme made me realize the joy of copywriting! (Female, 40s)” (Note 1) Percentage of people who answered “very satisfied” or “satisfied” to the seminar
satisfaction rating (Note 2) Percentage of people who answered “strongly agree” or “agree” to the question about their intention to engage in information dissemination and design. ■Instructor
Introduction
https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-a8ec072e40e7f559c5feb8f34b74cb42-1080×1080.png Instructor: Hiromi Shimoda President, Romix Office After graduating from university, he began his career in print media design using digital printing, then worked as a graphic designer and web director before going independent in 2012. He has been involved in numerous branding and web advertising projects and serves as a designer training instructor. He currently works at a startup company, where he develops and promotes corporate and service branding designs. Image
URL: https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-c8cd8b902dc82d116005b5ddb1b76aa2-1080×1080.png Local Instructors: Hirok Sato and Mori Yayoi Mikazuki LLC This creative firm, based in Ichikawa City, was founded by a married couple. Through branding, product development, and the planning and management of local projects, we bring out the charm of people, cities, and services. Centered on their sensibilities, they combine storytelling and design to create creative works that are deeply connected to the local community. ■Event Overview [Date and Time] Saturday, October 4th, 11:00-13:30 [Venue] Yamazaki Baking General Creation Center Seminar Room (272-0034 3-23-27 Ichikawa, Ichikawa City, Chiba Prefecture) [Organizer] Rethink Creator PROJECT
[Co-organizer] Ichikawa Chamber of Commerce and Industry Youth Division [Sponsor] Ichikawa City [Sponsor] Rethink PROJECT ■About “Rethink Creator PROJECT” This project aims to “produce Rethink Creators” who can think from a different perspective (Rethink), give form to their ideas (Creative), and communicate them through a curriculum provided by Creators Match, Inc.: workshop-style seminars, idea-focused contests, and creative activities in collaboration with local governments. The project aims to foster Rethink Creators throughout Japan, who will then use their knowledge and skills to solve local issues and foster local industry resources, thereby revitalizing local communities through “local production for local consumption.” The philosophy of the “Rethink Creator PROJECT” embodies the “Rethink PROJECT,” and with this shared vision, the project will continue in 2025. Creators Match, Inc. Representative: Representative Director, Keiju Go Address: Daitokyo Building, 8th Floor, 2-6-10 Higashi-Shinbashi, Minato-ku, Tokyo Established: August 1, 2007 Capital: 100,000,000 yen Business content: Platform business “thinc” / Advertisement production and site operation business / AdFlow business URL: http://c-m.co.jp/
https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-0416302b3967e1cb00a1b1e06156a72e-489×275.jpg ■ About Sponsored Rethink PROJECT Rethink PROJECT is the collective name for the local community contribution activities that JT undertakes together with its partners. With “Rethink” as our keyword, we will tackle various issues facing local communities by utilizing new perspectives and ways of thinking, with the aim of realizing a better, more fulfilling tomorrow. For more details about the project, please see the official online page below. Rethink PROJECT website: https://www.rethink-pjt.jp/
https://prcdn.freetls.fastly.net/release_image/33716/175/33716-175-55819934d45892ec59f7c9030f34b4c1-489×275.png Japan Tobacco Inc. Representative: President and CEO, Masamichi Terabatake Location: 4-1-1 Toranomon, Minato-ku, Tokyo Established: April 1, 1985 Capital: 100,000,000,000 yen Business: Tobacco business, processed food business URL: https://www.jti.co.jp/
