Over 1 million copies sold! The latest in the smash-hit “BAYFLOW” brand mook series, “5-Pocket Storage Tote,” goes on sale October 24th! Takarajimasha Co., Ltd. Press Release: October 20, 2025 The latest installment in the smash-hit “BAYFLOW” brand mook series, “5-Pocket Storage Tote,” will be released on October 24th! The first 2-way type that reflects the requests of our fans! Updated for even greater usability!
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-5aa0d5eef6066e24a1f61ab95526f139-2236×1788.jpg
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-6e068dac6c8971e92448bc8136a3e024-747×1050.jpg Our collaboration with BAYFLOW has been ongoing since our first release in 2017, and has been well-recognized by fans. We’ve been able to connect with fans and receive their feedback directly through Instagram Live, which is held on BAYFLOW’s account with each new release. This time, the 1 million copies edition is a 2-way bag, and this design reflects the requests we heard from fans during the Live. I am filled with gratitude that we have reached one million copies thanks to our many readers and to BAYFLOW, who enjoy creating the series. Emi Kitajima, Editor-in-Chief, Editorial Department 3, Content & Products Division, Takarajimasha “BAYFLOW” Brand Mook, a Brand That Has Produced Hit Products ■”BAYFLOW” was the first to feature Takarajimasha’s hit “Cup Coffee Tumbler” series
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-b24b1f1ca53eb43986f80774f3987dda-624×624.jpg “BAYFLOW LOGO TUMBLER BOOK WHITE” The booklet was very small, which may have limited the promotional elements for the brand, but When we explained about selling it at convenience stores and the cup coffee tumbler product itself, they empathized with our vision and the product’s appeal and said it was very appealing. Thanks to their kind support, we were able to carry out the project. I always believe in the promotional effect of brand mook, the word-of-mouth power of supplements, and Takarajimasha’s product development, and we have fun working together to create them. Thanks to BAYFLOW, we were able to create the huge hit Cup Coffee Tumbler. “BAYFLOW LOGO TUMBLER BOOK WHITE” Release date: September 14, 2019 / Price: ¥1,639 (tax included) ■A classic BAYFLOW item is the logo tote! As a brand mook, it has been updated to reflect the times, trends, and demand. While retaining the appeal of the logo tote design, we’ve updated it into a shoulder bag unlike anything the brand has offered before.
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-598fdc617b219b8ed34210d5ed08ab7e-530×750.jpg
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-1f5b4b4c5a76866d77e59e4091aac6f0-468×468.jpg 『BAYFLOW LOGO SHOULDER BAG BOOK IVORY』 Release date: February 5, 2020 / Price: ¥2,178 (tax included) Taking advantage of the unique characteristics of convenience store distribution, the company developed different logo embroidery for each region. Dividing Japan into five regions and offering a total of five colors, the product has become a hot topic.
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-c6f99ab5c444894aaccd2ac5fe71b80f-1333×456.jpg “BAYFLOW LOGO TOTE BAG BOOK” series Release date: April 23, 2019 / Price: ¥1,980 (tax included) The latest “BAYFLOW” brand mook features the first 2-way bag. We’ve updated it for even greater usability! The Lawson version comes in three colors: black, blue, and brown. The easy-to-use colors are in line with fall and winter trends. Image
URL: https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-39a4711fbce6b80cf316e8ada43f8568-1142×630.jpg 1. “BAYFLOW 5-Pocket Quilted Bag BOOK BLACK”
https://tkj.jp/book/?cd=TD072184 2. “BAYFLOW 5-Pocket Quilted Bag BOOK BLUE” https://tkj.jp/book/?cd=TD072221 3. “BAYFLOW 5-Pocket Quilted Bag BOOK BROWN” https://tkj.jp/book/?cd=TD072207 Price: ¥3,289 (tax included) / Release date: October 24, 2025 Size (approx.): Width 21cm x Height 22.5cm x Depth 14cm Shoulder strap length: 130cm [longest] *Sold at Lawson, HMV&BOOKS online, and Takarajima Channel *May not be available at some stores *Please forgive us if this item is sold out. ▼ 5 pockets for easy organization! It can even hold a water bottle upright.
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-ec9d27c0ca587c981456ac000918854a-476×333.jpg ▼ Front pocket for easy access to smartphones and other items you need quickly
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-c35e542a4fb3f86e30f4c85f99e8d8fe-476×333.jpg ▼ Snap button to hide contents
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-c41f03e4bc33769f0fd7c4e0437ad1d5-477×333.jpg ▼ Stands securely on its own with a base plate! Easy to load and unload luggage.
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-abcfb2badf267e190b95e62d4f743b9e-477×332.jpg ▼ Fluffy, lightweight quilted fabric makes it a must-have every day!
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-f64f9e4a9732364c3ea9b2700c48516d-465×333.jpg ▼ A convenient 2-way type that incorporates fan requests
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-661a7d05f28fa6cf106fbfffb5383bf8-694×503.jpg The bookstore version, released at the same time, is a large size that can easily fit A4 files! Black canvas-like material that matches any outfit
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-37809ca54eae93611673436754be7c10-1105×1280.jpg “BAYFLOW storage 5 pocket LOGO TOTEBAG BOOK BIG”
https://tkj.jp/book/?cd=TD072351 Price: ¥3,289 (tax included) Release date: October 24, 2025 Size (approx.): Width 29.5 x Height 27.5 x Depth 14.5cm Shoulder strap length 130cm [longest] ▼ 5 pockets make it easy to find your belongings even when packed full!
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-b39380731fe33f3ce52e6a09f4e73e0c-758×529.jpg ▼ Snap button to hide contents
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-352a8b4df820497472ac97284703ed3e-477×332.jpg ▼ Detachable shoulder strap
https://prcdn.freetls.fastly.net/release_image/5069/2322/5069-2322-5f17b4e7aea704d7e75021f8b2cfb19b-477×332.jpg ▼ Adjust the strap to a length that’s comfortable for everyone!
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Press release attachments