Fender Music Announces Partnership with Musical Instrument Manufacturer Kosuke Saito

Fender Music Announces Partnership with Musical Instrument
Manufacturer Kosuke Saito ​ Image
URL: Fender Music Press Release: October 20, 2025 Announces partnership with musical instrument manufacturer Fender’s Kosuke Saito Fender Music Japan Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Edward Cole, Asia Pacific Region) has announced a Fender Artist Partnership with the three-piece rock band UNISON SQUARE GARDEN and Kosuke Saito, vocalist and guitarist for TenTwenty. Fender will support Kosuke Saito’s musical endeavors in every way.
https://prcdn.freetls.fastly.net/release_image/21878/647/21878-647-90a6b3848658825ef88b0fd852195ae1-1600×1599.png

Fender’s vision is based on the words of founder Leo Fender: “Artists are angels, and our mission is to give them wings to fly.” As part of its artist support activities, Fender partners with Japanese artists of all genres and ages who contribute to the development of guitar and bass culture. As part of its support for artists, Fender provides support in various aspects of their musical activities, from songwriting to live performances, including the provision of instruments and equipment, repairs, and maintenance. Through these partnerships, Fender is committed to supporting these artists’ musical journeys. Kosuke Saito is the vocalist and guitarist of the
three-piece rock band UNISON SQUARE GARDEN, which will celebrate its 20th anniversary in July 2024. The band continues to lead the Japanese rock scene with its outstanding band ensemble and solid performance skills. Saito exudes an overwhelming presence with his clear yet distinctive vocals and free-flowing guitar work, captivating many fans. Meanwhile, as a project to further explore his own musical individuality, Saito leads the band TenTwenty, which embodies a stylish sound, as the vocalist and guitarist, and actively engages in sessions with various musicians and artists. Through his diverse activities, Saito is constantly pursuing new musical expressions and challenges, continuing to inspire many listeners across generations and genres. Saito Kosuke Comment: “Being a Fender artist is like being chosen to represent Japan as a guitarist, and it carries a heavy sense of responsibility. I’m grateful that I’m here not only because of my own efforts, but also because of the passion of the band members, staff, and, above all, the fans who support me. The more I have to carry, the more fired up I become. Let’s go even further with Fender guitars.” Comment from Edward Cole, President and CEO of Fender Music Asia Pacific: “Kosuke Saito’s passion for music, his ability to captivate people through his guitar, and his diverse musical activities embody the philosophy that Fender values: ‘Connecting people through the power of music.'” At the recent Fender Music Awards, FENDER At EXPERIENCE 2025, he performed a stunning session with Soichiro Yamauchi, Takashi Kato (Tokyo Ska Paradise Orchestra), and a surprise appearance by Ken (L’Arc-en-Ciel), which moved the audience and reaffirmed the power of the Fender guitar. Saito’s music inspires so many people across generations and genres. We are incredibly proud to be a part of the Fender family and to continue to explore new musical possibilities with him. Welcome to the Fender family, Saito!
Kosuke Saito (UNISON SQUARE GARDEN/TenTwenty) UNISON is a three-piece band whose exceptionally well-balanced ensemble resonates and coexists. SQUARE Voice and guitarist of GARDEN. He also plays vocals and guitar in the band TenTwenty, which embodies his signature stylish sound. https://unison-s-g.com/ https://tentwenty-web.com/ Fender Musical Instruments Corporation Since its founding in 1946, Fender has revolutionized music and culture as the world’s leading manufacturer, retailer and distributor of musical instruments. Fender Musical Instruments Corporation (FMIC) owns and licenses a variety of brands, including FENDER®, SQUIER®, GRETSCH®, JACKSON®, EVH®, CHARVEL®, BIGSBY®, and PRESONUS®. With a player-centric approach, FMIC manufactures and delivers the highest quality musical instruments and digital experiences across genres. Since 2015, Fender’s Digital division has introduced a new ecosystem of products and interactive experiences to accompany players at every musical stage. These include innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories, and pro audio gear, and to inspire players through immersive musical experiences. FMIC is dedicated to enabling all players, from beginners to legendary musicians, to unleash the power of musical expression. 2021 marks the company’s 75th anniversary, and it continues to carry on the vision of founder Leo Fender, connecting players through a shared love of music.