Nihon Bungeisha Co., Ltd. Apartments are not “homes” but “assets”! “Half-living, half-investing” is the best way to think about it! “A guide to apartments so fascinating you won’t sleep” will change your perspective on choosing a home and be releas

【Nihon Bungeisha Co., Ltd.】 Apartments aren’t “homes” but “assets”! “Half-living, half-investing” is the best way to think! “Illustrated Guide to Apartments: So Fascinating You’ll Keep Sleeping” will change your perspective on choosing a home, and it’ll be on sale October 21st! ​
Nihon Bungeisha Co., Ltd. Press release: October 21, 2025 To Members of the Press An apartment isn’t a “home” but an “asset”! “Half-living, half-investing” is the best way to think! “Illustrated Guide to Apartments: So Fascinating You’ll Keep Sleeping” will change your perspective on choosing a home, released on October 21st! Don’t regret your “asset value”! Learn how to choose, live in, and sell an apartment in this one book! Nihon Bungeisha Co., Ltd. (Chiyoda-ku, Tokyo) has released the latest volume in the “Illustrated Stories That Will Keep You Awake!: An Illustrated Guide to Apartments That Will Keep You Awake” series, which has sold over 3 million copies in total. (author) will be published on Tuesday, October 21, 2025.
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Apartments are not “for life” but “for sale” “The key to buying an apartment is not ‘where to live,’ but ‘how you treat it as an asset.'” In this book, real estate consultant Yuujin Oki, who utilizes Japan’s largest real estate big data to propose guidelines for purchasing apartments based on asset value, thoroughly analyzes transaction data on tens of thousands of items. This book clearly and diagrammatically explains the conditions for properties that increase asset value and the “reproducible rules” that have allowed many buyers to realize unrealized gains in the tens of millions of yen. In light of the recent surge in real estate prices, questions such as “Should I buy now?” and “Is it really worth buying a high-rise condominium?” are growing. In this book, a real estate market expert thoroughly explains how to choose, live in, and sell a condominium without regrets from the perspective of asset value.
https://prcdn.freetls.fastly.net/release_image/41489/728/41489-728-000fdf4e65e824dc70a35e491e8cedca-2331×1654.jpg Please read this book’s “Introduction” first!
https://prcdn.freetls.fastly.net/release_image/41489/728/41489-728-38b672bde09e5a0940048001228d07cc-2331×1654.jpg What happens to your assets if you replace your home every 10 years? Find the information you need with easy-to-understand text and diagrams!
https://prcdn.freetls.fastly.net/release_image/41489/728/41489-728-9fcf174f37ab2c5dd4f7105fa3369690-2331×1654.jpg You’re probably wondering, “Will the price go down in the future?” But we’ll explain with data why you can rest easy. We’ll reveal the “truth about asset value” that the real estate industry doesn’t want to talk about! In addition to basic conditions such as distance from the station, floor plan, and new or used, we’ll also reveal surprising reasons why the seller and total number of units are directly linked to asset value, as well as knowledge the real estate industry is reluctant to share, such as the fact that stations with multiple train lines are not necessarily advantageous. This “apartment bible” is a must-have for those considering purchasing, as well as those who already own a home and those worried about the future. Just reading this book will completely change the way you look at home selection. ◆ With prices currently so high, should you wait to buy? ◆ Is it okay to buy a high-rise condominium? ◆ How can you tell if a property will increase in value? ◆ When is the best time to sell without losing money? ◆ A concept of asset value that will settle the “renting” vs. “owning” debate ■ Author profile Yujin Oki Representative Director of Style Act Co., Ltd. Real estate consultant. After graduating from the Faculty of Economics at Keio University, he worked for a consulting firm before going independent in 1998. Utilizing Japan’s largest real estate big data, he proposes guidelines for apartment purchases based on asset value. His website, “Sumai Surfing,” has over 320,000 members and is supported by many buyers and investors. His books include “Replace Your Apartment Every 10 Years” and “Single People Should Buy an Apartment for Their Own” (both published by Asahi Shimbun Publications). He has also appeared frequently in the media, including on YouTube and as a lecturer. ■ Book information Author:Oki Attended Price: 1,089 yen (tax included) Format/Page Count: A5, 128 pages ISBN: 978-4-537-22320-0 Publication Date: October 21, 2025
https://www.nihonbungeisha.co.jp/book/b10144696.html About Nihon Bungeisha [Company Profile] Representative: President and CEO Takemura HIBIKI Address: 8F Palace Side Building, 1-1-1 Hitotsubashi, Chiyoda-ku, Tokyo 100-0003 Established: January 1959 Capital: 100 million yen Number of employees: 74 (as of March 31, 2025) Corporate website: https://www.nihonbungeisha.co.jp