Shoeisha No sense required?! What is needed to create designs that communicate with generative AI? New book “Design from Scratch with AI”

[Shoeisha] No sense required?! What do you need to create designs that communicate using generative AI? New Book “Design from Scratch with AI” ​
Shoeisha Press release: October 21, 2025 To Members of the Press No sense needed?! What do you need to create designs that communicate using generative AI? New Book “Designing from Scratch with AI” Shoeisha Co., Ltd. (Headquarters: Funamachi 5, Shinjuku-ku, Tokyo; President and CEO: Kaoru Usui) has published the book “Designing from Scratch with AI” (Kawai “Designing with Generative AI” (written by Takuya) will be released on October 21, 2025. This book explains the concepts and practical techniques for mastering generative AI such as ChatGPT and creating designs that communicate effectively, even for those with no design experience. From the basics of designing with generative AI to how to make adjustments! Selected prompts also available
https://prcdn.freetls.fastly.net/release_image/34873/619/34873-619-2c76034d66e7516105afea9cf8855521-1748×2480.jpg

The emergence of generative AI is changing the way we work. Design is no exception. Generative AI has overturned the conventional wisdom that design is the domain of sophisticated experts, expanding the possibilities for anyone to give shape to their ideas. However, to master the use of tools like ChatGPT, Gemini, and Adobe Firefly as trusted companions, it’s important to understand the basics of AI and design, as well as important points to keep in mind. In this book, the author, who combines his design skills with knowledge of AI and marketing to pursue the possibilities of “AI x design,” systematically explains everything from the thinking methods for creating creative content that moves people using generative AI to specific prompt design and adjustment techniques. We’ll teach you the concepts and practical techniques for creating designs that will reliably motivate your audience, such as advertising banners, social media thumbnails, and images for posts, and can be used in marketing and information dissemination.
https://prcdn.freetls.fastly.net/release_image/34873/619/34873-619-2eeb53350e92754fff55caed66c77e7a-970×600.jpg
https://prcdn.freetls.fastly.net/release_image/34873/619/34873-619-99483f679d17d7e2b037227277655d50-1409×1000.jpg First, you’ll learn the basic mechanisms of AI and universal design principles for choosing appropriate designs. Then, using a wide range of example prompts, you’ll generate ideas as AI images. This book thoroughly explains the basics of generating images from text, how to specify style and composition, and how to incorporate generated AI images into your designs. It also provides tips on how to improve quality by correcting the output results and tweaking the details. ▼Recommended for these people ・Those who want to use generative AI in design and advertising at a practical level ・Those with no design experience who want to achieve results using generative AI ・Marketers and directors who want to learn how to create prompts ■Book Overview “Design from Scratch with AI” Author: Kawai Takuya Release date: October 21, 2025 Price: ¥2,310 (¥2,100 10% tax) Specifications: A5, 208 pages https://www.shoeisha.co.jp/book/detail/9784798193427 Available at bookstores nationwide, online bookstores, etc.
・Shoeisha’s online store SEshop:
https://www.seshop.com/product/detail/27167 ・Amazon:
https://www.amazon.co.jp/dp/4798193429 ■Table of Contents Chapter 1: Let’s try image generation with AI Chapter 2: Learn the basics of AI Chapter 3 Mastering the Basics of Design Chapter 4: Creating Designs with AI Chapter 5: Prompts by Purpose and Industry Chapter 6: Final Adjustments with Design Tools ■Author profile Kawai Takuya (Kawai Takuya) Designer, CDO (Chief Design Officer), SHIFT AI Inc. In addition to overseeing and producing the design for “SHIFT AI,” he is also Japan’s first official ambassador for the design tool
“MiriCanvas,” the official ambassador for the AI ​​search engine “Felo” and the web app creation tool “Anything (formerly Create),” and a designer affiliated with the designer matching platform “JOOi.” He began his career in print design and expanded his areas of expertise to include website production, application UI design, and front-end development. He has worked on a wide range of projects, from department store private brand logos, hit product packaging, and book covers to corporate websites, product landing pages, ERP core systems, and AI-enabled application development. He currently combines his design skills with his knowledge of AI and marketing to explore the possibilities of “AI x Design.” He delivers creative value from his unique perspective through information dissemination on X (over 21,000 followers), note, and Voicy, as well as speaking at seminars. He is also expanding the value he provides to companies by supervising prompts for the Google Prompt Guide Image Generation Edition and holding corporate image generation study sessions. His 2025 seminar, “I’m Not a Designer, But I Was Asked to Create an Advertisement! ~How to Design with GPT-4o for Inexperienced People~,” attracted over 1,000 applications and generated a great response.