“CoroCoro Comic Research Institute”: For breakfast, elementary school students prioritize flavor over bread, with many preferring rice! When it comes to food information, YouTube beats family by a double score.
Shogakukan Co., Ltd. Press release: October 21, 2025 To Members of the Press “CoroCoro Comic Research Institute”: For breakfast, elementary school students prioritize flavor over bread, with many preferring rice! When it comes to food information, YouTube beats family by a double score. ~Autumn is the season for appetites, and today’s elementary school students’ breakfasts and favorite meals are revealed~
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https://prcdn.freetls.fastly.net/release_image/140019/17/140019-17-4f1db3b71e8d521db07ae318df1a5494-1362×721.png We first asked, “For breakfast, do you usually eat rice or bread?” The majority of respondents (51.8%) answered “rice,” surpassing “bread” (48.2%).
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https://prcdn.freetls.fastly.net/release_image/140019/17/140019-17-6f351a1ce3710a2adde3177691b17d45-823×702.png The top reason for choosing rice was “because it’s delicious/I like it” (31.8%), followed by “it’s filling” (10.3%) and “it’s
healthy/nutritious” (7.3%). This result contrasts with the second most popular reason for choosing bread, “easy, simple, and quick” (26.9%), suggesting that many elementary school students prioritize not only time-saving but also taste and satisfaction. Meanwhile, many elementary school students prioritize convenience and a wide variety of options when choosing bread, with “easy to eat” (11.6%) and “wide variety/easy to arrange” (8.3%) ranking fourth and fifth,
respectively. Other responses included “rice is expensive” and “rice is hard to come by,” suggesting the impact of rice shortages and rising prices. In terms of information sources for food, “YouTube” came in second, beating “family” by a double score. The reality of “food teachers” shifting from parents to YouTubers revealed Image
URL: https://prcdn.freetls.fastly.net/release_image/140019/17/140019-17-684729262166d77fde44b3f369ec8dd5-1347×710.png Next, in response to the question, “Where do you usually find information about foods and drinks that make you think, ‘That looks delicious!’ or ‘I want to try it!’?”, “Television” (29.5%) topped the list. However, what’s noteworthy is that the second-place answer, “YouTube” (21.6%), is more than double the score of “family” (9.5%). While food knowledge used to be something that was often passed down from parent to child and shared within the family, such as around the dinner table, it appears that menus and products introduced by favorite YouTubers are now powerfully driving food trends among elementary school students. Is the “food gap” between parents and children serious? There’s a big difference in awareness between the sweets and junk food that children crave and the vegetables that parents want them to eat.
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https://prcdn.freetls.fastly.net/release_image/140019/17/140019-17-ec629a6d63d77fe366675c550dfd0efb-825×697.png Furthermore, when asked, “What do you love but your family doesn’t let you eat?”, “sweets” (26.9%), such as chocolate, ice cream, and cake, came in at the top, followed by “none” in second place and “junk food” (18.1%), such as instant noodles, hamburgers, and ramen. Meanwhile, when asked, “What do your family tell you to eat more of but you don’t really like?”, “vegetables” (56.6%) took the top spot by a wide margin, accounting for the majority of responses. Specific vegetables that topped the list were “bell peppers,” “tomatoes,” and “eggplant.” When it comes to seafood, some people said they don’t like “fish with bones,” and others cited nutritional supplements such as “supplements” and “protein.” The results reveal a struggle within families between parents who want their children to eat nutritious vegetables for their health and growth, and children who just want to eat delicious food, regardless of that. 【Survey Overview】 “CoroCoro Comic Research” Survey – Survey period: August 12th to September 11th, 2025 – Survey target: CoroCoro Comic readers and their families – Survey organization: In-house survey – Total number of respondents: 772 – Survey method: Online survey From Koichi Kobayashi, Director of the CoroCoro Comic Research Institute Deputy Editor-in-Chief of Shogakukan’s CoroCoro Comic Profile of Koichi Kobayashi, Director of the CoroCoro Comic Research Institute Produces regional revitalization projects and gifts for hometown tax donations. Involved in the launch of the manga distribution service “Weekly CoroCoro Comic.” He is officially YouTube Certified. He has been appointed director of the new project, “CoroCoro Comic Research Institute.” Through consulting activities for companies and local governments, he transcends the boundaries of publications, He is challenging himself to create new value that only CoroCoro can offer. Click here for regional revitalization projects handled by this editor https://www.corocorososei.com/
https://prcdn.freetls.fastly.net/release_image/140019/17/140019-17-a756b63f09cecf49df006ab9da44c3fc-175×197.png Comments It’s interesting that rice is so popular, even amidst rice shortages and rising prices. Many reasons cited included “it’s delicious” and “it goes well with side dishes,” revealing the image of elementary school students who value taste and satisfaction. On the other hand, bread users are also closely matched, with reasons such as “convenience” and “variety” being typical of the modern era. Another characteristic of children in the Reiwa era is that they get their food information not only from their family but also from videos on YouTube and other platforms. There has long been a gap between the vegetables that parents want their children to eat and the sweets and junk food that children prefer, but it’s interesting to see how new realities such as the influence of digital media and changing prices are now coming into play. What is “CoroCoro Comic Research Institute”?
https://prcdn.freetls.fastly.net/release_image/140019/17/140019-17-614bfbacae2605ad1e347661a7298b8d-475×361.png Since its launch in 1977, CoroCoro Comic has been beloved as a bible for elementary school boys. With an average monthly circulation of an astounding 400,000 copies (reaching approximately 1.5 million people, a staggering 27% in paid media terms!), it has established itself as an overwhelming hobby, entertainment, and fun manga magazine. We want to leverage the power of CoroCoro Comic’s content and the gutsy energy of its readers to propose even more interesting and new projects! With this in mind, we have decided to launch this project to coincide with the July 2024 issue, which will mark the 555th issue since its launch. Going forward, we will incorporate CoroCoro Comic readers’ genuine opinions into our magazine planning, starting with our already ongoing initiatives in the fields of regional revitalization and edutainment, and will also lead to fresh collaborations. We will liven up the world with CoroCoro Comic’s unique planning skills and the power of our readers! Stay tuned! The latest issue of “Monthly CoroCoro Comic” is on sale now! Monthly CoroCoro Comic, released on the 15th of every month ■ CoroCoro Comic Official Website “CoroCoro Online” New manga and hobby/game news delivered daily, 365 days a year, for free!! A comprehensive entertainment site operated by the CoroCoro editorial department!! https://corocoro.jp/ ■Web manga site “Weekly CoroCoro Comic” Not just weekly, but daily!? Free manga delivered every morning at 10am! Many popular original works are also currently being serialized! https://corocoro.jp/manga/ *********************** Monthly CoroCoro Comic November Issue Special Price: ¥770 (tax included) Wednesday, October 15, 2025 Release *Release date varies by region. ***********************
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