Creators Match Event Report Rediscover the charm of Tsukuba City! “Rethink Creator PROJECT” Tsukuba Seminar

[Creators Match] [Event Report] Rediscover the Charm of Tsukuba City! “Rethink Creator PROJECT” Tsukuba Seminar ​
Creators Match Press release: October 21, 2025 To Members of the Press [Event Report] Rediscover the Charms of Tsukuba City! “Rethink Creator PROJECT” Tsukuba Seminar 30 people participated in the first Tsukuba seminar and created a poster entitled “Rethink Your Local Area!” On Thursday, October 9, 2025, the “Rethink Creator PROJECT” Tsukuba Seminar was held in Tsukuba City, Ibaraki Prefecture, with the support of Tsukuba City and the Tsukuba Tourism and Convention Association. Thirty people, including those interested in design and local information dissemination, gathered on the day and, together with two instructors, created two posters expressing the appeal of Tsukuba City. A lively workshop was held, with 100% participant satisfaction.
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■[First time] Rediscover the charm of Tsukuba City! Tsukuba Seminar The Tsukuba Seminar was held with the support of Tsukuba City and the Tsukuba Convention & Visitors Association, which support the Rethink Creator PROJECT’s concept of “realizing regional revitalization through local production and consumption by creators,” as well as Creators Match and the support of JT’s Rethink PROJECT, a local community contribution initiative. The instructors are Naoki Nakagawa, who runs several design and systems-related companies in Tokyo and teaches and trains the next generation, and Shinya Aoki, who runs a design and branding company in Tsukuba City and also manages tourist farms and regional revitalization projects. This seminar is aimed at design beginners, allowing them to experience the perspectives and techniques of professionals up close. ■Participants created posters with catchy slogans!
https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-a07bbe57825c754cc08af6d890fa349c-1909×2700.jpg A poster in which participants created catchphrases and instructor Aoki designed them live.
https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-51885960f51fec1cb6ae0e485dc0baf3-3508×2573.jpg In the workshop, participants created posters based on local attractions. They divided into teams, exploring who they wanted to communicate with and how, and created catchy slogans that expressed “the charms of Tsukuba City as perceived by locals.” The two themes were Mount Tsukuba, the symbol of Tsukuba City, and the surrounding urban areas that developed as hubs of life during the old town and village era. The instructor selected one catchy slogan for each team from each theme, and Aoki incorporated it into the design on the spot. With participants watching, Aoki explained the fun of designing, which changes the impression by changing the letter size, decoration, and font, and created two posters that convey the charms of Tsukuba City on the spot. The posters of the remaining teams will be published on the project’s official website and social media at a later date. ■Participant Survey Results In a survey conducted after the seminar, 100% of participants were satisfied with the seminar (Note 1), and 100% expressed an intention to engage in information dissemination and design (Note 2), indicating a strong desire to engage in information dissemination and design. Comments included comments such as, “My horizons have broadened,” and “I want to learn more about design.”
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https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-1c31a872a31cc2bf8a0e4c17521ef9ae-944×726.png Thoughts (excerpts) – “It was interesting to see ideas that I wouldn’t have come up with when creating copy within the team. The live design was also very interesting. (Female, 40s)” – “I realized that the things and events I took for granted and overlooked could be the ones that resonate with others, and I feel like my horizons have broadened! (Woman, 30s)” – “I learned a lot from Rethink’s approach, and I think I can use it in my future communication and design. (Male, 20s)” “I learned a lot about the local area and it was really interesting. (Female, 20s)” (Note 1) Percentage of people who answered “very satisfied” or “satisfied” to the seminar satisfaction rating. (Note 2) Percentage of people who answered “Strongly agree” or “Agree” to the question about their intention to engage in information dissemination and design. ■Comments after the seminar
https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-62ff7a7cfcd2cf123eb02fb36599f00f-1080×1080.png Instructor: Naoki Nakagawa President and CEO, Aunty Factory Co., Ltd. When you change your perspective and look at things, you can see a lot of different things. I believe that anyone, not just professionals, can communicate the appeal of their local area to others. I hope you will use what you learned in this seminar on your own social media accounts.
https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-d90de85a055ff79afde19f6a515b9b0b-1080×1080.png Regional Instructor: Shinya Aoki Tsukuba City Council
Member/Representative of Aonisai Farm President of Waninal Project / President of Fast Union Co., Ltd. By each of you putting into practice the methods for promoting the local attractions we covered in this seminar, we will help spread the appeal of Tsukuba City. I hope you will spread the word about Tsukuba City and help us liven up the city. ■Event overview [Date and time] October 9th (Thursday) 18:30-21:00 [Venue] Tsukuba Civic Center Main Conference Room (Corrido Io, 1-10-1 Azuma, Tsukuba City, 305-0031) [Organizer] Rethink Creator PROJECT [Sponsors] Tsukuba City, Tsukuba Tourism and Convention Association [Sponsor] Rethink PROJECT ■About “Rethink Creator PROJECT” This project aims to “produce Rethink Creators” who can think from a different perspective (Rethink), give form to their ideas (Creative), and communicate them through a curriculum provided by Creators Match, Inc.: workshop-style seminars, idea-focused contests, and creative activities in collaboration with local governments. The project aims to foster Rethink Creators throughout Japan, who will then use their knowledge and skills to solve local issues and foster local industry resources, thereby revitalizing local communities through “local production for local consumption.” The philosophy of the “Rethink Creator PROJECT” embodies the “Rethink PROJECT,” and with this shared vision, the project will continue in 2025. Creators Match, Inc. Representative: Representative Director, Keiju Go Address: Daitokyo Building, 8th Floor, 2-6-10 Higashi-Shinbashi, Minato-ku, Tokyo Established: August 1, 2007 Capital: 100,000,000 yen Business content: Platform business “thinc” / Advertisement production and site operation business / AdFlow business URL: http://c-m.co.jp/ Image
URL: https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-3a7954b75d343d609225cfdcf8240b6f-489×275.jpg ■〈Sponsor〉About the Rethink PROJECT The Rethink PROJECT is the collective name for the local community contribution activities that JT undertakes together with its partners. With “Rethink” as our keyword, we will tackle various issues in the local community by utilizing innovative perspectives and ways of thinking to realize a better, more fulfilling tomorrow. For more information about the project, please visit the official online page below. Rethink PROJECT website: https://www.rethink-pjt.jp/
https://prcdn.freetls.fastly.net/release_image/33716/176/33716-176-81f7df68509727b7d1315641b0d87044-489×275.png Japan Tobacco Inc. Representative: President and CEO, Masamichi Terabatake Location: 4-1-1 Toranomon, Minato-ku, Tokyo Established: April 1, 1985 Capital: 100,000,000,000 yen Business: Tobacco business, processed food business URL: https://www.jti.co.jp/