“Solo Meeting Paper,” a stationery item developed based on the real-life experience of a student who realized the importance of writing while absent from school, is finally available as a popular product at LOFT.
atelier ERICA Co., Ltd. Press Release: October 21, 2025 “Solo Meeting Paper,” a stationery item developed based on the real-life experience of a student who realized the importance of writing while absent from school, has finally become a popular product at LOFT. After experiencing school refusal and bereavement depression, solo entrepreneur Erika Yamaguchi realized the importance of writing and overcame life through it. Based on her own experiences, she developed the “Solo Meeting Paper” stationery. It’s a
self-analysis paper for facing yourself, and is a flagship product of the Self0 brand, operated by atelierERICA Co., Ltd. (headquarters: Setagaya-ku, Tokyo). It has gained attention along with the rise of journaling, and has become extremely popular at Bungu Joshi-haku, Japan’s largest stationery festival. Also, a workbook based on the Solo Meeting Form, titled “Solo Meeting Workbook: Calm Your Mind Just by Writing” (Discover 21), has been published in 22,200 copies. And now, the Solo Meeting Form will be available not only online, but also at the lifestyle shop Loft from October 16, 2025.
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https://prcdn.freetls.fastly.net/release_image/103908/7/103908-7-d6a7bd5df107a944ba5bc3a274f3a830-2362×853.png The storefront. From left: Loft Ginza, Loft Yokohama, Loft Ikebukuro Erika Yamaguchi has been supported throughout her life by writing. Whenever she was in trouble or going through hardship, she always wrote things down on paper, which helped her recover and keep going. She herself had a history of not attending school. When she was 14, she found a free school she really wanted to attend and told her father about it, but he strongly opposed it. So she filled a whole notebook with her thoughts and gave it to him. Apparently, she was able to convince him. It was then that she realized that “writing on paper is magic.” Erika Yamaguchi has continued to grow by writing down her secret, precious thoughts. She had always hoped to one day launch a brand like Self0. However, on June 27, 2020, shortly after publishing her first book, she lost her beloved father to cancer. For two years after that, she struggled with bereavement depression. The loss of a loved one made her realize once again that writing is a way of life. She resolved to fully enjoy her life as an entrepreneur, and Self0 reopened on this milestone day, June 27, 2022. The brand name Self0 embodies the idea of facing oneself. The “0” (rei) represents the rediscovery of oneself (Channel 0), a self that is truly unique, even though we all carry many different roles, such as daughter, mother, son, father, work, and family. Self0’s website grew to 10,000 page views in just one month after its reopening in 2022. In 2023, Atelier ERICA Co., Ltd. was established, putting Self0 on track as a business and making it a popular brand at events such as Bungu Joshi-haku. In January 2025, she published her third book, “Solo Meeting Workbook: Improve Your Mind Just by Writing” (Discover 21). It was reprinted 10 days after its release and is now in its fifth printing, with a total of over 22,200 copies in circulation. In October of the same year, the Solo Meeting Paper will finally be available at Loft.
https://prcdn.freetls.fastly.net/release_image/103908/7/103908-7-658d6b0aaeae71bb6b7ae5e6d59f4cbb-673×635.jpg Selling at Loft was a goal from the very beginning of the brand’s launch. It took a year for the books to hit the shelves.
Simultaneously planning and writing the already-released “Solo Meeting Workbook” and this talk required a lot of energy to move forward, and I nearly became oxygen-deprived along the way. At that time, as I was resting my wounded wings, the Loft staff greeted me with a simple “We’ll be waiting,” and then added, “You’ll be fine at your own pace.” These kind words gave me the encouragement to live again, and with the support of so many people, I was able to make it this far. At first, Self0 started out by packing meeting papers alone, sitting upright on a small desk in a corner of his house, due to the lack of space. Looking back now, the journey to where we are now is a series of miracles. However, this is where atelierERICA Co., Ltd. started. We would like to express our sincere gratitude to Loft for giving us this great opportunity to take that first step. ~Self0’s original goals and thoughts on loft~ Having experienced school refusal and bereavement, I targeted the loneliness market from the beginning of the company’s expansion, leading to the launch of the Self0 brand as my first step. Furthermore, rather than remaining an e-commerce brand, I decided to function as a stationery manufacturer for individuals, starting from scratch and working my way up to retail distribution, with one of my goals being distribution to retailers. Self0’s Solo Meeting Paper, with its colorful design, is a stationery piece that accompanies moments of self-reflection, intended to illuminate the loneliness dwelling within. Instead of targeting women in their 20s and 30s, the book quickly gained a huge response from people in their 50s and 60s and older who wanted to “take stock of their lives” and “start preparing for the end of life with a more positive attitude.” We regularly set up booths at stationery festivals like “Bungu
Joshi-haku” and “Technology Fair,” carefully cultivating a sense of closeness and warmth with our customers while working to expand awareness. The results of these efforts were evident in “The Personal Meeting Workbook: Improve Your Mind Just by Writing” (published by Discover 21), released in January of this year, leading to the launch of sales at Loft. What is the “Solo Meeting Form”?
https://prcdn.freetls.fastly.net/release_image/103908/7/103908-7-2f3d6bbacf3a863c69f9462ea2157f68-1057×208.png The paper theme is based on the real-life experiences of developer Erika Yamaguchi. This form was designed for “solo meetings,” a time for self-talk. It also serves as a self-analysis sheet, with one theme assigned to each sheet. By answering the questions and writing them down on paper, you can take a fresh look at yourself. This product has gained attention alongside the journaling trend as a “stationery item that helps you listen to your inner voice and rediscover your true self,” and currently has seven editions on sale. The paper is designed for stress-free use with a variety of writing instruments, and the colors and designs were carefully developed to make writing enjoyable. This is a flagship product of Self0, a stationery shop brand produced by Erika Yamaguchi. ■ Overview of Loft’s Products Products : (New product exclusive to Loft) Solo Meeting Paper … ¥1,540 Solo Meeting Paper Volumes 1-5 ¥1,540 each Self0 Original Clear File (3 types total)… ¥2,200 Brand Name: Self0 (Selfray)
https://selfmeeting.base.shop/ Location: Operated by Loft Co., Ltd. (Headquarters: 18-2 Udagawa-cho, Shibuya-ku, Tokyo) Life log corners at Loft Ginza, Loft Yokohama, and Loft Ikebukuro stores Loft website: https://www.loft.co.jp/ Release date: Thursday, October 16, 2025 Publisher: atelier ERICA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo)
https://prcdn.freetls.fastly.net/release_image/103908/7/103908-7-2a086e9bb740c4bba66f24c746e419a1-1749×2481.jpg Erika Yamaguchi’s third book 22,200 copies in print “Writing to Calm Your Mind: A Workbook for Personal Meetings” ( Discover 21) *”Hitori Kaigi” (One-person Meeting) and “Ohitorisama Kaigi” (One-person Meeting) are registered trademarks of atelier ERICA Co., Ltd. (Erika Yamaguchi). Copyright ©
Corporation All Rights Reserved.